What is a Hub Page?
-
Can anybody explain what is a hub page?
Do you have any example?
In a other post, somebody suggest creating hub pages.
This is the post:
Thank you,
BigBlaze
-
Hi,
Is this the way to setup a hub page:
How about using the TOP horizontal menu with this options:
1 inch thick filter
2 inches thick filters
4 inches thick filters
5 inches thick filterseach option in the menu with a dropdown menu and 30 sizes option.
example:
1 inch filter>>20x20x1 furnace filterswhen selecting 20x20x1, the will land on a page with a product option and select the options quality they want to buy.
QUESTIONS:
- all my products descriptions are the same, the only difference is the filter size.
[u][b]Shopper are searching for there furnace filters sizes first[/b][/u], then they will select the quality options.
Do you have any suggestions on How to improve my site architecture?
Thank you for your help,
BigBlaze
-
Hi! I thought I recognized this thread
Yes, I am the culprit of the "hub page" suggestion.
I call a page a "hub page" if it functions like the center of a wheel with a bunch of spokes attached to it. Okay, so for example, you have a store selling sweaters. All of your seaters have a specific part number based on size, color and style. You have some choices. You could create a separate page for every part number. However, this quickly becomes a daunting task for you, and an impossible site to navigate for your customers because you could have 200 separate product pages all for the same sweater, with the only difference being size and color.
Instead, you could create a "parent" page that is just for this one particular style of sweater. You create "children" pages for all the possible sizes and colors. You then allow your customer to select size and color either via dropdown menus, charts or whatever seems best for a particular product. You set all these product pages as either "children" of the parent product or attach their part number to specific options, so that when that option is chosen that part number goes in the cart. The customer never actually sees an individual product page for that color and size of sweater, it simply exists in the back end as a means of allowing your customer to pick specific items from your inventory.
So, you see, because you created (technically) separate product pages, you technically have a whole bunch of URLs but all circling around or connected to the parent page. The individual part number "pages" are like spokes on a wheel connected to a parent "hub" page.
Now, all that being said...a hub page on a content site can follow the same principle, however for completely different reasons. This even happens in e-commerce. For example, say you sell clothing. On your site, you also have size charts. From every clothing page you link to your size chart page. In that case your size chart page becomes a "hub." Hub pages tend to outrank other pages because you are pointing to them with lots of your pages, indicating to both visitors and search engines that they are somehow especially significant.
So, on the one hand a hub page can be used for online merchandising, on the other it can be used as an important reference point for visitors. The simplest version of a hub page would probably be a main category page on a Website.
This is really my own viewpoint. I have had extremely good results ranking well for hub pages. I am interested to know what others think and how they explain the concept.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Will SEO Blogs Divert Traffic from Main Web pages using same keywords?
Our company has drafted several SEO blogs using certain keywords. If we post these SEO blogs to our website and social media channels , and the blog keywords are also used on our main website pages, will the blogs divert or dilute traffic to our main web pages? Thank you for your expertise and insights in advance.
Content Development | | Johnenchroma0 -
Creating a Landing Page
Ok, ,quick question. A client is launching a new product. Would you recommend creating a landing page (off main domain) such as: productname.com ---- and this page would have product information and would be a landing page for a possible PPC campaign. A link would be included to their main website to purchase product. or would you include the new product on their main website (companysite.com) in the appropriate product category? Is there any benefits to having it on it's own domain? SEO benefits?
Content Development | | Kdruckenbrod0 -
Does every keyword need its own landing page?
So we're doing a bunch of keyword research. We've identified the big traffic, higher competition keywords and we've identified tons (thousands) of long-tail keywords that would be appropriate. What I'm wondering is: does every keyword need its own landing page (or content page)? Obviously, we'll be building content for all the primary keywords we're targeting. I'm less mystified about that. What I'm more confused about is what to do about the long tail keywords. For there to be any measurable traffic increase, we need to rank well for thousands of long tail keywords. But it's just not realistic to create thousands of quality content pieces to target each of these long tail keywords individually. So how do you go about ranking for large numbers of long tail keywords? I saw somebody post about using an FAQ page to target multiple long tail keywords which makes sense but even with that I'm not going to have a thousand questions. How does one go after large volumes of long tail keywords? Thanks, --eric
Content Development | | EricOliver0 -
Is it possible for a website with only 20 pages to be ranked in top?
Hi, I want to ask is it possible for a website with about 20 pages to be ranked well in Google for keywords with middle concurency? Most of the web sites in the top for such keywords are with much content and many pages. This is the web site: http://logos-sofia.com/ And that's are the comeptitors: https://www.google.bg/search?q=курсове+по+немски&ie=utf-8&oe=utf-8&aq=t&rls=org.mozilla:en-GB:official&client=firefox-a
Content Development | | vladokan0 -
Does a Google Map on the contact page help with SEO?
In regards to ranking organically for local search results (not google places), I'm wondering if there is any benefit to having a Google Map on my Contact page with our location pinned? If so, how important do you think it is?
Content Development | | pharcydeabc0 -
Deleting a Wordpress Blog Page with no inbound links?
What are the concerns I should have in deleting a WordPress Page that is no longer relevant or a duplicate? Note: This would be a page that does not have any inbound links to it.
Content Development | | CMCD0 -
Changing Text on Pages
For one of my sites I'm in a situation where I have 6 main pages that are for lack of a better word "showcased," one of which being the homepage. The problem is that I am seeing pretty good traffic growth, but my conversions/sales are really weak, and I'm about 95% positive that this is because there is too much information on all of those pages --- each one has about 1500 words or so. The site architecture and link structure on the site is good as out of the couple of hundred pages on the site only 3 of them aren't indexed according to Google webmaster tools. What I want to do is rewrite the text on those six main pages with more of a sales type of feel and limit them to 500-700 words or so. This will have no impact on the link architecture whatsoever, but I'm a bit worried that it will have a negative impact on my continual traffic growth. Actually, I'm not as much concerned about the continual part as the steady new content stream should take care of it, but I would be very concerned if I lost the rankings that I have right now. Granted, those rankings aren't worth as much as they could be because conversions are down, so so it's kind of a catch-22. The question is, how dangerous is what I'm planning on doing? On a side note, my lack of conversions has nothing to do with my description or title tags that show up in the results as they are targeted properly and written for sales. The problem is that the pages, though rich in content, are a bit too rich in content and need to be fixed to work in unison with the descriptions and titles.
Content Development | | RussNauta0