SEO SEA strategy
-
Hi, At this time i encounter the next problem as SEO at a retailer. They increased there SEA budget on branded and non branded keywords the generate more traffic on the Adwords campaign. But Now the SEO traffic is decreasing and the SEA traffic is getting bigger and bigger.
Especialy on mobile devices where you only see the adwords link and no organic link without scrolling.
It's also good for the conversion rate, so we have to do this. But i am curious how other SEO's deal with this thing. What will you do to find new sources of organic traffic? Are you using more longtail keywords or low volume or other things. Like to hear from you.
Grtz, Leonie
-
Hi Monica, i am also not happy with this situation, especialy it's gonna be difficult to reach my kpi's when SEA is performing on SEO's traffic, but i have to find a solution to reach my goals. the conversion rate has changed, 1% less.
what you say: "I cleansed the AdWords account of everything I wanted to rank for organically. As the CTR increased organically the AdWords spend decreased"
Is something i want to do, i told the SEA guy about his, but he said it has no use, but now you write te same i'm gonna do it. Thanks for that!
Grtz, Leonie
-
Hi Leonie,
I hate organic cannibalization. The company I am working for now had a monthly AdWords spend of 100k and 0 organic rankings. Of course, you need an AdWords campaign, but you shouldn't sacrifice the organic rankings to have a productive campaign.
I cleansed the AdWords account of everything I wanted to rank for organically. As the CTR increased organically the AdWords spend decreased. If the key term is on page 1 organically and paid you will exponentially increase your CTR, however you want to attract those clicks organically because CTR is important to your rankings.
Is the conversion rate higher through paid traffic? Just out of curiosity is the AdWords campaign affecting the conversion rate of organic traffic?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Does an external link to an image file on my site help my SEO?
I found a few websites that are displaying images from my site. Curiously, they have also linked these images to the source image file on my website. I found these because Moz showed these sites in my list of backlinks. I assume that means it impacts my Domain Authority. But does this actually help me in search engines since it's not linking to a page on my site?
Link Building | | AlexLenhoff0 -
Can I include "commissioned" posts in my link building strategy?
Ok "Commissioned Posts" meaning industry influencers/bloggers etc writing about your brand, products or services and possibly "linking" to your website (in exchange for money, or not) a) I'm contacted by a blogger who wants to write a piece about our product and naturally links back. b) A blogger says, yes, we can write a fantastic article about your brand and link to you for $$$..$ - is this ok if not at scale? What is deemed as ethical? I want to make sure our link building campaign is done within Google's guidelines. Here is currently what we are doing, or intending to do; 1. We're producing unique content on our site and sharing this with key influencers organically on Twitter, Facebook and G+ communities. This so far is working well for a new start up. 2. Writing guest posts on authoritative sites (with only our author bio at the bottom, branded link to our site, social links) sharing knowledge or interesting content which readers will want to read. Sites like HuffPost, The Guardian would be great although we're starting on authoritative well maintained blogger sites within the industry to begin. 3. Reaching out to industry influencers who may like to review our products. Many of them have got back to me stating that they "can" run commissioned posts (normally requires a large fee) which carries a followed link, branded or unbranded. Although we may have initially contacted them, and money could be exchanged, in the eyes of Google wouldn't this appear as a natural post? Please let me know your thoughts on this? It would be great to gain more of an understanding exactly what I can or cannot do when it comes to developing high quality links for our business! Your feedback (sharing any examples if possible) would be truly appreciated. Thanks Gary
Link Building | | GaryVictory0 -
Looking for a reliable SEO company at a reasonable budget
Good day I've tried to contact most the recommended seo companies MOZ has but loads of them are mostly for MID-LARGE business and are out of my budget I have a monthly budget of 750-1,500 USD The niche is related not competitive and should be easy to rank, stoped doing seo 11 months ago and still rank 4-8th for the keywords im interested in anybody knows any good company for my budget? thanks a lot
Link Building | | recreoviral1 -
Internal Links - Anchor Text - Strategy
Good Morning... I was wondering if anyone has any thoughts or advice on an internal linking strategy for an e commerce website. I was thinking about adding a link to all of the subcategory pages that says: "View All : main keyword" and having my main keyword hyperlinked back to the home page. This would provide users who have gotten to a subcategory page that may not be exactly what they are looking for simply click that link and go back to the home page to select a different category.... Would having an internal link with the same anchor text on roughly 30 pages hurt my rankings? Wouldn't that help users navigate through my site? As always, any thoughts/advice or strategy tips are appreciated. Thanks
Link Building | | Prime850 -
Is it possible to do local SEO for 2 different business locations in same state?
Since you have to be consistent in all your review website information (business name, street, etc.) is it possible to have a website rank for both of their business locations which are about 50 miles from one another in the same state or do they have to pick just one location to promote offsite?
Link Building | | cakelady0 -
Sites Ranked Again - Post Penguin SEO Help
Got destroyed by Penguin because of questionable links. I had most of the links removed and my sites have been restored for the most part - though lower than they previously ranking for keywords. What is the best SEO strategy to move up in rank? Link Building strategy? Is there a penalty for domains that have keywords in them?
Link Building | | veed230 -
Opinion regarding SEO Sabotage
Hello Mozcommunity, I would like opinions regarding potential spammy inbound links from others . In theory you would want excellent useful content on your site that other web properties would link to in a natural way..link bait. But what if links were pointing to your site with malicious intent. For example a competitor bombs yours site with spammy/black hat links. This is clearly a dilemma for search engines since anyone can link to your site...even though you can block incoming with .access I don't believe many smaller in-house seo teams (or do it yourself small business owners) use Google analytics to routinely monitor referring sources.
Link Building | | johnshearer0 -
SEO Triage - What matters most?
If you only had 8 hours to work on an SEO project... How would you spend your time to get the fastest results? On-page optimization, or link-building? Context: On-Page Optimization: "A" grade (SEOMOZ On-Page Report Card) Keywords: "moderately competitive" (SEOMOZ Keyword Difficulty Tool) Domain Authority: 33 (SEOMOZ Competitive Link Analysis)
Link Building | | JessicaCox0