undefined
Skip to content
Moz logo Menu open Menu close
  • Products
    • Moz Pro
    • Moz Pro Home
    • Moz Local
    • Moz Local Home
    • STAT
    • Moz API
    • Moz API Home
    • Compare SEO Products
    • Moz Data
  • Free SEO Tools
    • Domain Analysis
    • Keyword Explorer
    • Link Explorer
    • Competitive Research
    • MozBar
    • More Free SEO Tools
  • Learn SEO
    • Beginner's Guide to SEO
    • SEO Learning Center
    • Moz Academy
    • SEO Q&A
    • Webinars, Whitepapers, & Guides
  • Blog
  • Why Moz
    • Agency Solutions
    • Enterprise Solutions
    • Small Business Solutions
    • Case Studies
    • The Moz Story
    • New Releases
  • Log in
  • Log out
  • Products
    • Moz Pro

      Your all-in-one suite of SEO essentials.

    • Moz Local

      Raise your local SEO visibility with complete local SEO management.

    • STAT

      SERP tracking and analytics for enterprise SEO experts.

    • Moz API

      Power your SEO with our index of over 44 trillion links.

    • Compare SEO Products

      See which Moz SEO solution best meets your business needs.

    • Moz Data

      Power your SEO strategy & AI models with custom data solutions.

    NEW Keyword Suggestions by Topic
    Moz Pro

    NEW Keyword Suggestions by Topic

    Learn more
  • Free SEO Tools
    • Domain Analysis

      Get top competitive SEO metrics like DA, top pages and more.

    • Keyword Explorer

      Find traffic-driving keywords with our 1.25 billion+ keyword index.

    • Link Explorer

      Explore over 40 trillion links for powerful backlink data.

    • Competitive Research

      Uncover valuable insights on your organic search competitors.

    • MozBar

      See top SEO metrics for free as you browse the web.

    • More Free SEO Tools

      Explore all the free SEO tools Moz has to offer.

    NEW Keyword Suggestions by Topic
    Moz Pro

    NEW Keyword Suggestions by Topic

    Learn more
  • Learn SEO
    • Beginner's Guide to SEO

      The #1 most popular introduction to SEO, trusted by millions.

    • SEO Learning Center

      Broaden your knowledge with SEO resources for all skill levels.

    • On-Demand Webinars

      Learn modern SEO best practices from industry experts.

    • How-To Guides

      Step-by-step guides to search success from the authority on SEO.

    • Moz Academy

      Upskill and get certified with on-demand courses & certifications.

    • MozCon

      Save on Early Bird tickets and join us in London or New York City

    Unlock flexible pricing & new endpoints
    Moz API

    Unlock flexible pricing & new endpoints

    Find your plan
  • Blog
  • Why Moz
    • Small Business Solutions

      Uncover insights to make smarter marketing decisions in less time.

    • Agency Solutions

      Earn & keep valuable clients with unparalleled data & insights.

    • Enterprise Solutions

      Gain a competitive edge in the ever-changing world of search.

    • The Moz Story

      Moz was the first & remains the most trusted SEO company.

    • Case Studies

      Explore how Moz drives ROI with a proven track record of success.

    • New Releases

      Get the scoop on the latest and greatest from Moz.

    Surface actionable competitive intel
    New Feature

    Surface actionable competitive intel

    Learn More
  • Log in
    • Moz Pro
    • Moz Local
    • Moz Local Dashboard
    • Moz API
    • Moz API Dashboard
    • Moz Academy
  • Avatar
    • Moz Home
    • Notifications
    • Account & Billing
    • Manage Users
    • Community Profile
    • My Q&A
    • My Videos
    • Log Out

The Moz Q&A Forum

  • Forum
  • Questions
  • Users
  • Ask the Community

Welcome to the Q&A Forum

Browse the forum for helpful insights and fresh discussions about all things SEO.

  1. Home
  2. Research & Trends
  3. Algorithm Updates
  4. Where can I find a breakdown of google search volume by specific industry/vertical? For example, what % of people searching in google are looking for housing? Cars? Restaurants?

Moz Q&A is closed.

After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

Where can I find a breakdown of google search volume by specific industry/vertical? For example, what % of people searching in google are looking for housing? Cars? Restaurants?

Algorithm Updates
2
6
8.3k
Loading More Posts
  • Oldest to Newest
  • Newest to Oldest
  • Most Votes
Reply
  • Reply as question
Log in to reply
This topic has been deleted. Only users with question management privileges can see it.
  • AppleSauceRules
    AppleSauceRules last edited by Jan 15, 2015, 10:17 AM

    I"m looking for specific breakdowns of search volume in google by:

    #1 Vertical (Shopping/restaurants/Services etc).

    For example, how many people are searching in google for information pertaining to restaurants per month? Search volume for all of 2012, 2013, 2014?

    #2 More granular categories within verticals, people searching for: books,apartment rentals,cellphones)

    Is there a breakdown of google search somewhere online that gives this type of information?

    Thank you MOZ community, really appreciate it!

    1 Reply Last reply Reply Quote 0
    • socialengaged
      socialengaged last edited by Jan 15, 2015, 1:02 PM Jan 15, 2015, 12:38 PM

      Hi

      Sorry for repeating, but you gave the answer all by yourself: if you need to know how many people searched for "New car" in the U.S. , you can use both Adwords keyword tool and google trends to get this data. Here is an example for the car industry. Once you determine the keywords you need, you can benchmark and analyze data with many tools (eg. google trends and google adwords, or also semrush, searchmetrics, and moz tools), to get the trends and search volume for all those keywords, and get insights on the industry field youre working on.

      Hope this helped πŸ™‚

      1 Reply Last reply Reply Quote 1
      • AppleSauceRules
        AppleSauceRules @socialengaged last edited by Jan 15, 2015, 12:20 PM Jan 15, 2015, 12:20 PM

        I really appreciate you thinking this through for me, but think about it.  Let's take the restaurant industry. There have to be people out there making presentations and putting in facts like "X # of searches are being made by people in the U.S. looking for local restaurants (for example). Or the car industry, people need stats like "X number of people searching for a new car in the U.S. this month"

        These statistics seem a vital part of the search community, and understanding these statistics when putting together any kind of global online marketing plan seem important.

        Any other ideas to really dig down and get some more specifics?

        1 Reply Last reply Reply Quote 0
        • socialengaged
          socialengaged last edited by Jan 15, 2015, 12:02 PM Jan 15, 2015, 12:02 PM

          I think having search volume by vertical is not easy or possible. This because there are so many queries users can use to get to a certain page. Another solution is to use google trends, but you will have to define general keywords for your search: as google shows here  you can use trends to target your business and compare different keywords for it to get insights at the business search volume.

          But I don't think you can find such data in other ways. What kind of results would you like to expect?

          Car Industry: 100.000.000 searches / month

          Advertising: 100.000.000 searches / month

          It would not be possible: where for example you would then put a query such as "Audi Commercial Advertising". This because queries can target several business industries. What do you think?

          AppleSauceRules 1 Reply Last reply Jan 15, 2015, 12:20 PM Reply Quote 0
          • AppleSauceRules
            AppleSauceRules @socialengaged last edited by Jan 15, 2015, 11:45 AM Jan 15, 2015, 11:45 AM

            Thanks for the tip here!

            There must be some place online where we can see the breakdown of search volume by vertical? Anyone out there in the moz community done a research report or found a research report that shows google search volume by category/vertical over the last 5 years?

            1 Reply Last reply Reply Quote 0
            • socialengaged
              socialengaged last edited by Jan 15, 2015, 11:38 AM Jan 15, 2015, 11:38 AM

              This is a new tool from google that helps you see how each channel was influential in the conversion path with breakdown by industry type. This isn't anyway what you were looking for. The only other suggestion that comes to my mind:

              Use Keyword Planner from Adwords, and search for ideas of your keyword. Then type something generic (like car insurance) to see all related searches to that particular topic, to get a rough idea of what the search volume is for all those queries.

              Hope this helps πŸ™‚

              Eugenio Tommasi

              AppleSauceRules 1 Reply Last reply Jan 15, 2015, 11:45 AM Reply Quote 0
              • 1 / 1
              1 out of 6
              • First post
                1/6
                Last post

              Got a burning SEO question?

              Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


              Start my free trial


              Browse Questions

              Explore more categories

              • Moz Tools

                Chat with the community about the Moz tools.

              • SEO Tactics

                Discuss the SEO process with fellow marketers

              • Community

                Discuss industry events, jobs, and news!

              • Digital Marketing

                Chat about tactics outside of SEO

              • Research & Trends

                Dive into research and trends in the search industry.

              • Support

                Connect on product support and feature requests.

              • See all categories

              Related Questions

              • rwat

                Can 'Jump link'/'Anchor tag' urls rank in Google for keywords?

                E.g. www.website.com/page/#keyword-anchor-text Where the part after the # is a section of the page you can jump to, and the title of that section is a secondary keyword you want the page to rank for?

                Algorithm Updates | Sep 13, 2017, 8:09 AM | rwat
                0
              • isaac663

                Using Google to find a discontinued product.

                Hi Guys. I mostly use this forum for business questions, but now it's a personal one! I'm trying to find a supplier that might still have discontinued product.  It's the Behritone C5A speaker monitor. All my searches bring up a plethora of pages that appear to sell the product... but they have no stock. (Wouldn't removing these pages make for a better internet?)  No 2nd hand ones on eBay 😞 Do you have any suggestion about how I can get more relevant results... i.e find supplier that might still have stock?  Any tips or trick I may be able to use to help me with this? Many thanks in advance to an awesome community πŸ™‚ Isaac.

                Algorithm Updates | Dec 13, 2016, 8:58 PM | isaac663
                1
              • rasmusbang

                Google sets brand/domain name at the end of SERP titles

                Hi all, I am experiencing that Google puts our domain name at the end of the titles in SERPs. So if ia have a title: "See our super cool website", Google would show "See our super cool website - Betxpert.com" in the SERPs Well. This is okay. Apart from the fact that i myself often put the brand name in the title AND the fact that Google mispells the site name. The brand is BetXpert with a upper case X...so when i get a SERP with "See our super cool website - BetXpert - Betxpert.com" I am annoyed πŸ™‚ Any one out the know how to tell Google the EXACT brand name, such that they do not set a value the site owner does not want to have? -Rasmus

                Algorithm Updates | Mar 20, 2014, 7:34 PM | rasmusbang
                0
              • projectassistant

                Does a KML file have to be indexed by Google?

                I'm currently using the Yoast Local SEO plugin for WordPress to generate my KML file which is linked to from the GeoSitemap.  Check it out http://www.holycitycatering.com/sitemap_index.xml. A competitor of mine just told me that this isn't correct and that the link to the KML should be a downloadable file that's indexed in Google.  This is the opposite of what Yoast is saying...  "He's wrong. πŸ™‚  And the KML isn't a file, it's being rendered. You wouldn't want it to be indexed anyway, you just want Google to find the information in there. What is the best way to create a KML?  Should it be indexed?

                Algorithm Updates | Aug 21, 2013, 4:04 PM | projectassistant
                1
              • EricMoore

                How to get global search results on Google ? Also, is it possible to get results based on some other geographic location?

                I don't want results based on my geographic location. When I am in India, I don't want local search results. In fact, I want results which are not dependent on my current location. Also, can I change my current location to some other city and will it affect the results ? For eg: While I am in London, can my search results be modified as if I am sitting in New York ?

                Algorithm Updates | Oct 24, 2012, 7:20 AM | EricMoore
                0
              • TuxedoCat

                Why has my homepage been replaced in Google by my Facebook page?

                Hi.  I was wondering if others have had this happen to them.  Lately, I've noticed that on a couple of my sites the homepage no longer appears in the Google SERP.  Instead, a Facebook page I've created appears in the position the homepage used to get. My subpages still get listed in Google--just not the homepage.  Obviously, I'd prefer that both the homepage and Facebook page appear. Any thoughts on what's going on? Thanks for your help!

                Algorithm Updates | Sep 24, 2012, 2:15 AM | TuxedoCat
                0
              • BestOdds

                Proper Way To Submit A Reconsideration Request To Google

                Hello, In previous posts, I was speaking about how we were penalized by Google for unnatural links. Basically 50,000 our of our 58,000 links were coming from 4-5 sites with the same exact anchor text and img alt tags. This obviously was causing our issues. Needless to say, I wen through the complete link profile to determine that all of the links besides this were of natrural origins. My question here is what is the accepted protocol of submitting a reinclusion request; For example, how long should it be? Should I disclose that I was in fact using paid links, and now that I removed (or at least nofollowed) them? I want to make sure that the request as good as it should so I can get our rankings up in a timely manner. Also, how long until the request is typically aknowledged? Thanks

                Algorithm Updates | Dec 16, 2012, 10:04 PM | BestOdds
                0
              • Modbargains

                Manual query to search for backlinks?

                Hello, I've been using open site explorer, dabbled with seo spy glass, and other back linking sites, but I was wondering if there was a manual way of searching for back links? Such as site.www.widgets.com +keyword -widgets.com to show me results of all the sites pointing to www.widgets.com, or pointing to the keywords linking to widgets.com. I do enjoy Open Site Explorer, but it takes a few months index the back links ive done.

                Algorithm Updates | Feb 2, 2012, 6:39 AM | Modbargains
                0

              Get started with Moz Pro!

              Unlock the power of advanced SEO tools and data-driven insights.

              Start my free trial
              Products
              • Moz Pro
              • Moz Local
              • Moz API
              • Moz Data
              • STAT
              • Product Updates
              Moz Solutions
              • SMB Solutions
              • Agency Solutions
              • Enterprise Solutions
              Free SEO Tools
              • Domain Authority Checker
              • Link Explorer
              • Keyword Explorer
              • Competitive Research
              • Brand Authority Checker
              • Local Citation Checker
              • MozBar Extension
              • MozCast
              Resources
              • Blog
              • SEO Learning Center
              • Help Hub
              • Beginner's Guide to SEO
              • How-to Guides
              • Moz Academy
              • API Docs
              About Moz
              • About
              • Team
              • Careers
              • Contact
              Why Moz
              • Case Studies
              • Testimonials
              Get Involved
              • Become an Affiliate
              • MozCon
              • Webinars
              • Practical Marketer Series
              • MozPod
              Connect with us

              Contact the Help team

              Join our newsletter
              Moz logo
              Β© 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
              • Accessibility
              • Terms of Use
              • Privacy

              Looks like your connection to Moz was lost, please wait while we try to reconnect.