Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst weโre not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Where can I find a breakdown of google search volume by specific industry/vertical? For example, what % of people searching in google are looking for housing? Cars? Restaurants?
-
I"m looking for specific breakdowns of search volume in google by:
#1 Vertical (Shopping/restaurants/Services etc).
For example, how many people are searching in google for information pertaining to restaurants per month? Search volume for all of 2012, 2013, 2014?
#2 More granular categories within verticals, people searching for: books,apartment rentals,cellphones)
Is there a breakdown of google search somewhere online that gives this type of information?
Thank you MOZ community, really appreciate it!
-
Hi
Sorry for repeating, but you gave the answer all by yourself: if you need to know how many people searched for "New car" in the U.S. , you can use both Adwords keyword tool and google trends to get this data. Here is an example for the car industry. Once you determine the keywords you need, you can benchmark and analyze data with many tools (eg. google trends and google adwords, or also semrush, searchmetrics, and moz tools), to get the trends and search volume for all those keywords, and get insights on the industry field youre working on.
Hope this helped
-
I really appreciate you thinking this through for me, but think about it. Let's take the restaurant industry. There have to be people out there making presentations and putting in facts like "X # of searches are being made by people in the U.S. looking for local restaurants (for example). Or the car industry, people need stats like "X number of people searching for a new car in the U.S. this month"
These statistics seem a vital part of the search community, and understanding these statistics when putting together any kind of global online marketing plan seem important.
Any other ideas to really dig down and get some more specifics?
-
I think having search volume by vertical is not easy or possible. This because there are so many queries users can use to get to a certain page. Another solution is to use google trends, but you will have to define general keywords for your search: as google shows here you can use trends to target your business and compare different keywords for it to get insights at the business search volume.
But I don't think you can find such data in other ways. What kind of results would you like to expect?
Car Industry: 100.000.000 searches / month
Advertising: 100.000.000 searches / month
It would not be possible: where for example you would then put a query such as "Audi Commercial Advertising". This because queries can target several business industries. What do you think?
-
Thanks for the tip here!
There must be some place online where we can see the breakdown of search volume by vertical? Anyone out there in the moz community done a research report or found a research report that shows google search volume by category/vertical over the last 5 years?
-
This is a new tool from google that helps you see how each channel was influential in the conversion path with breakdown by industry type. This isn't anyway what you were looking for. The only other suggestion that comes to my mind:
Use Keyword Planner from Adwords, and search for ideas of your keyword. Then type something generic (like car insurance) to see all related searches to that particular topic, to get a rough idea of what the search volume is for all those queries.
Hope this helps
Eugenio Tommasi
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Site appearing and disappearing from google serps.
Hi, My website is normally on page 2-3 on google consistently. Over the past month it has been appearing and then completely disappearing from the serps. One day it will be on page 2, then the next day completely missing from the serps. When i check the index it seems to be indexed correctly when doing site:mysite.com. I don't understand why this keeps happening, any experience with this issue? It doesn't seem to be a google dance as far as I can tell. When my other sites dance they typically just go up or down a few ranks for a couple weeks until they stabilize. Not completely fall off the search engine.
Algorithm Updates | Jul 24, 2019, 3:02 AM | Chris_www0 -
Google Cache
So, when I gain a link I always check to see if the page that is linking is in the Google cache. I've noticed recently that more and more pages are actually not showing up in Google's cache, yet still appear in search results. I did read an article from someone whoo works at Google a few weeks back that there is sometimes an error with the cache and occasionally the cache will not display. This week, my own website isn't showing up in the cache yet I'm still ranking in SERP's. I'm not worried about it, mostly whitehat, but has there been any indication that Google are phasing out the ability to check cache's of websites?
Algorithm Updates | Sep 12, 2018, 5:30 AM | ThorUK0 -
Can 'Jump link'/'Anchor tag' urls rank in Google for keywords?
E.g. www.website.com/page/#keyword-anchor-text Where the part after the # is a section of the page you can jump to, and the title of that section is a secondary keyword you want the page to rank for?
Algorithm Updates | Sep 13, 2017, 8:09 AM | rwat0 -
Using Google to find a discontinued product.
Hi Guys. I mostly use this forum for business questions, but now it's a personal one! I'm trying to find a supplier that might still have discontinued product. It's the Behritone C5A speaker monitor. All my searches bring up a plethora of pages that appear to sell the product... but they have no stock. (Wouldn't removing these pages make for a better internet?) No 2nd hand ones on eBay ๐ Do you have any suggestion about how I can get more relevant results... i.e find supplier that might still have stock? Any tips or trick I may be able to use to help me with this? Many thanks in advance to an awesome community ๐ Isaac.
Algorithm Updates | Dec 13, 2016, 8:58 PM | isaac6631 -
Proper Way To Submit A Reconsideration Request To Google
Hello, In previous posts, I was speaking about how we were penalized by Google for unnatural links. Basically 50,000 our of our 58,000 links were coming from 4-5 sites with the same exact anchor text and img alt tags. This obviously was causing our issues. Needless to say, I wen through the complete link profile to determine that all of the links besides this were of natrural origins. My question here is what is the accepted protocol of submitting a reinclusion request; For example, how long should it be? Should I disclose that I was in fact using paid links, and now that I removed (or at least nofollowed) them? I want to make sure that the request as good as it should so I can get our rankings up in a timely manner. Also, how long until the request is typically aknowledged? Thanks
Algorithm Updates | Dec 16, 2012, 10:04 PM | BestOdds0 -
Stop google indexing CDN pages
Just when I thought I'd seen it all, google hits me with another nasty surprise! I have a CDN to deliver images, js and css to visitors around the world. I have no links to static HTML pages on the site, as far as I can tell, but someone else may have - perhaps a scraper site? Google has decided the static pages they were able to access through the CDN have more value than my real pages, and they seem to be slowly replacing my pages in the index with the static pages. Anyone got an idea on how to stop that? Obviously, I have no access to the static area, because it is in the CDN, so there is no way I know of that I can have a robots file there. It could be that I have to trash the CDN and change it to only allow the image directory, and maybe set up a separate CDN subdomain for content that only contains the JS and CSS? Have you seen this problem and beat it? (Of course the next thing is Roger might look at google results and start crawling them too, LOL) P.S. The reason I am not asking this question in the google forums is that others have asked this question many times and nobody at google has bothered to answer, over the past 5 months, and nobody who did try, gave an answer that was remotely useful. So I'm not really hopeful of anyone here having a solution either, but I expect this is my best bet because you guys are always willing to try.
Algorithm Updates | Mar 15, 2012, 12:23 PM | loopyal0 -
How do I get the expanded results in a Google search?
I notice for certain site (ex: mint.com) that when I search, the top result has a very detailed view with options to click to different subsections of the site. However for my site, even though we're consistently the top result for our branded terms, the result is still only a single line item. How do I adjust this?
Algorithm Updates | Nov 9, 2011, 11:09 PM | syount1 -
Is a slash just as good as buying a country specific domain? .com/de vs .de
I guess this question comes in a few parts: 1. Would Google read a 2-letter country code that is after the domain name (after the slash) and recognize it as a location (targeting that country)? Or does is just read it as it would a word. eg. www.marketing.com/de for a microsite for the Germans www.marketing.com/fr for a microsite for the French Or would it read the de and fr as words (not locations) in the url. In which case, would it have worse SEO (as people would tend to search "marketing france" not "marketing fr")? 2. Which is better for SEO and rankings? Separate country specific domains: www.marketing.de and www.marketing.fr OR the use of subfolders in the url: www.marketing.com/de and www.marketing.com/fr
Algorithm Updates | Sep 30, 2011, 10:51 AM | richardstrange0