How do I code SEO for a secondary site without impacting the main site?
-
We have a secondary site for our online magazine, how do I code the SEO so I don't steal links from the main site?
-
Yes, presenting the reasons you should keep it on one domain [duplication of effort between two sites, splitting up potential links, duplicate content on the sites, possibility of Google thinking you are creating a link scheme by linking between the sites] might convince the decision-makers.
If there is no way to convince them, for the magazine site I'd optimize for long-tail search terms relating to "magazine" or "travel" or whatever is unique to the publication's content. [And from reading the media kit, it sounds like luxury lifestyle content is an intended focus, so I'd probably emphasize that.]
-
Like Linda mentioned it, I would also keep it under one domain. What you could do is to present the cons and pros of each version, maybe you can convince your client
-
You are absolutely right, of course we could do that, but it's not my decision.
-
Why do you have the magazine on a separate site? You could instead make a subfolder on your current site, like this: http://www.gulfstream.com/nonstop-magazine . That way all of the lovely links you get will help boost both of them.
-
I could do that, but that would hide the intent of the secondary site, which is to promote the content of the printed and the iPad version of the Magazine. So I could just be very careful with the keywords and page descriptions and see where it takes me?
-
Yes and no, both are marketing tools for our products, however the magazine is different content entirely from the main website, it's basically a staging area for more information on the printed publication and the iPad publication, but we could expand it's purpose.
-
Basically the two websites from content point of view are going to be similar in any way?
-
sure - the secondary site is a separate subdomain. So main site is: http://www.gulfstream.com/ and secondary site is http://nonstopbygulfstream.com/ (there's not much there right now - but potentially there could be.
Thanks!
Sally Braid
-
This is true.- In case of duplicate content.
But until now we didn't talk about same content on the secondary website. This is why I have asked him to give us a little bit more information.
-
In a case where it is two separate sites you have a few options.
1. You could noindex, nofollow the secondary site if you are not actively trying to rank for it.
2. If you are attempting to rank for it you could run a <rel="canonical">tag to the head and refer back to the original domain.</rel="canonical">
This Google Webmasters article may help https://support.google.com/webmasters/answer/139066?hl=en
-
Hi,
I do not really understand the question. Is the secondary site on a separate domain or are you implementing it on the same domain?
Could you give a little more information? So we can give an easier answer
Gr., Keszi
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Which seo firms produce the most authoritative SEO studies?
I'm not talking about conjectures or guesses -- but SEO studies that is actually backed up by hardcore data. Which SEO firm produces excellent data-driven studies you always trust?
Algorithm Updates | | Brand_Psychic0 -
Will Google penalize 2 sites for targeting "like" keyword phrases?
I own (2) different websites, one an HTML site that has been live for 20 years and a ecommerce site that has been live for 7 years. We sell custom printed (branded) tents for use at trade shows and other indoor and outdoor events. While our ecomm site targets "trade show" tents our HTML site targets "event" tents. I believe that the keyword phrases are dissimilar enough that targeting "trade show tents" on one site and "event tents" on the other should not cause Google to penalize one or the other or both sites for having similar content. The content is different on both sites. I'm wondering if anyone has experience with, or opinions on, my thoughts... either way. Thanks,
Algorithm Updates | | terry_tradeshowstuff
Terry Hepola0 -
Google & Site Architecture
Hi I've been reading the following article about Google's quality signals here: https://searchenginewatch.com/2016/10/10/guide-to-google-ranking-signals-part-6-trust-authority-and-expertise/?utm_source=Search+Engine+Watch&utm_campaign=464594db7c-11_10_2016_NL&utm_medium=email&utm_term=0_e118661359-464594db7c-17828341 They mention - 3) All your categories should be accessible from the main menu. All your web pages should be labelled with the relevant categories. Is this every category? We have some say 3 levels deep, and they aren't all in the menu. I'd like them to be, so would be good to make a case for it. Thank you
Algorithm Updates | | BeckyKey1 -
Why is old site not being deindexed post-migration?
We recently migrated to a new domain (16 days ago), and the new domain is being indexed at a normal rate (2-3k pages per day). The issue is the old domain has not seen any drop in indexed pages. I was expecting a drop in # of indexed pages inversely related to the increase of indexed pages on the new site. Any advice?
Algorithm Updates | | ggpaul5620 -
Why do weaker competitors on open site explorer outrank me on SERP
Hi I am new to the whole SEO + marketing and was just wondering why the competition is doing better in SERP they are all in the top 1-5 positions; however i am 5th on page 2 ?? after doing a site explorer analysis i found that I am beating them in all aspects, my site is sparrowmakeup.com.au keyword is "makeup artist sydney' any suggestions on how to increase my SERP would be helpfull.
Algorithm Updates | | EdsonGroupMedia1 -
Does Article Creation Still Have Good Impact On Search Engine Ranking
Hello, I have few dough regarding Article Creation and Articles Posting**.** As we know randfish has said there is no use of article marketing, many articles sites are getting penalized. **Few question ** 1) Article creation and Publishing Are Good Now Days ? 2) Does Article Creation Still Have Good Impact On Search Engine Ranking ? 3) Webmaster post one articles in different articles sites, So if we post one content in many sites does search engine doesn't look as duplicate content ? 4) One Unique Articles Has To Posted In How Many Article Directories ? Regards & Thanks,
Algorithm Updates | | sumit60
Sumit0 -
Negative SEO?
I have a large content site that's 8-9 yrs old, a PR4, DA of 66, and has many thousands of backlinks. It has ranked well for it's primary keywords for quite some time. This morning I noticed rankings dropped significantly. My #2 keyword went from 1 to 150. I started trying to figure out what was up and when I signed into GWT I had the notice from Google on 2/25 that they noticed un-natural linking tactics. Hmm....weird...I dont use un-natural linking methods. So I pulled open a couple back link analyzing tools and when looking at Majestic SEO I noticed that about mid February I had a spike of about 2500-3000 links coming from roughly 350 unique domains. Hmm..weird..We hadn't been doing any major content marketing or link building during that time or for probably a month to month and half before that. Upon analyzing some of those links it appears that a vast majority of them are from some type of blog network. Not sure which but you know the kind I'm talking about. ALN or something similar. What appears to have happened is someone pointed a bunch of spammy links at my site and this has caused Google to penalize me. I know this isn't suppose to be possible but just recently on a forum I visit I noticed a thread where someone was able to successfully do this to his competitor who has held the number one spot for over a year. He used the same technique of a couple hundred blog network links with varied anchor text and his competitor dropped about a hundred spots. So curious if anyone else has seen this or has any advice on my next step. I have filed a re-inclusion request and outlined what I think happened. I am also attempting to figure out which blog network it is so that I can request they remove those links but if I can't I'm not sure what I should do next.
Algorithm Updates | | jmacek070 -
Local SEO url format & structure: ".com/albany-tummy-tuck" vs ".com/tummy-tuck" vs ".com/procedures/tummy-tuck-albany-ny" etc."
We have a relatively new site (re: August '10) for a plastic surgeon who opened his own solo practice after 25+ years with a large group. Our current url structure goes 3 folders deep to arrive at our tummy tuck procedure landing page. The site architecture is solid and each plastic surgery procedure page (e.g. rhinoplasty, liposuction, facelift, etc.) is no more than a couple clicks away. So far, so good - but given all that is known about local seo (which is a very different beast than national seo) quite a bit of on-page/architecture work can still be done to further improve our local rank. So here a a couple big questions facing us at present: First, regarding format, is it a given that using geo keywords within the url indispustibly and dramatically impacts a site's local rank for the better (e.g. the #2 result for "tummy tuck" and its SHENANIGANS level use of "NYC", "Manhattan", "newyorkcity" etc.)? Assuming that it is, would we be better off updating our cosmetic procedure landing page urls to "/albany-tummy-tuck" or "/albany-ny-tummy-tuck" or "/tummy-tuck-albany" etc.? Second, regarding structure, would we be better off locating every procedure page within the root directory (re: "/rhinoplasty-albany-ny/") or within each procedure's proper parent category (re: "/facial-rejuvenation/rhinoplasty-albany-ny/")? From what I've read within the SEOmoz Q&A, adding that parent category (e.g. "/breast-enhancement/breast-lift") is better than having every link in the root (i.e. completely flat). Third, how long before google updates their algorithm so that geo-optimized urls like http://www.kolkermd.com/newyorkplasticsurgeon/tummytucknewyorkcity.htm don't beat other sites who do not optimize so aggressively or local? Fourth, assuming that each cosmetic procedure page will eventually have strong link profiles (via diligent, long term link building efforts), is it possible that geo-targeted urls will negatively impact our ability to rank for regional or less geo-specific searches? Thanks!
Algorithm Updates | | WDeLuca0