Google+ Vanity Urls: Brand vs Keyword
-
We have recently been assigned a Google+ vanity URL for our Google page.
By default, Google has assigned to us our top performing non-branded keyword. (Probably roughly twice the highly targeted search volume of our brand)
My question is:
Should I go with my BRAND NAME as my Google+ vanity url, or should I go with my TOP KEYWORD as my Google+ vanity url?
-
There are clearly benefits to both.
Brand -
- Trust.
- No confusion as to who owns the page.
- Further Brand recognition
Keyword -
- Could be easier to remember
- Could help your rankings.
- Could get direct traffic all by itself.
- Could generate brand awareness
If I were Nike, then I'd go with my brand name over 'shoes'. But as an unknown pest control guy, I'd take 'pestcontrol'
-
People will more likely get involved (circle and comment) on a brand vs on a g+ account that is made for SEO.
The advantages on the SEO side will be higher with more people getting involved vs a keyword optimized vanity URL.
Just my opinion.
-
I have actually found using your BRANDNAME+KEYWORDS can give you the best of both worlds, just don't overdo it. If it's too long, stick with just BRANDNAME+MAIN/ROOTKEYWORD so if you are a New England web design company for example and your company is named "ACTUS", you could do https://plus.google.com/actuswebdesign - for example.
-
+1 for Brand Name as Vanity URL.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Use of Keywords throughout articles
Hi everyone, I have another (very basic) question! It's about the use of keywords throughout articles - is it worthwhile putting keywords and associated phrases in bold and italic and also underlining them at various points throughout my website articles? I have read that this helps google to know what the article is about. Any comments would be much appreciated!
Branding | | ClareO0 -
How to handle knock-off product leveraging your brand keywords?
Hello all, I fear this may be a bit of newcomer question but maybe you can help me out. My business is in a highly competitive market, and when you search for our branded name many of our competitors show up in search results well before us (who don't contain, or even reference, our brand name on their site). We're trying to take a proactive approach to content development and site enhancement, but I am wondering if there's anything on the defense-front that we can do to better own our brand ranking in SERPs. Thoughts? Suggestions? Should I be reading SEO 101? Thanks
Branding | | J-Me0 -
Using keywords for e-commerce SEO / marketing
For e-commerce sites, how do you generate an increase of site/ product optimization using keywords and without paying for advertising? Any creative ideas?
Branding | | Malibu_Surfboards902650 -
How to improve the quality score (QS) when bidding on competitor brand names in Google Adwords?
Hi, I have researched few sites on this topic and I could see that the competitor keyword should match with the add text relevance, landing page relevance and CTR. Any other factors more to be included to improve the quality score? Reference: http://searchenginewatch.com/article/2285536/Google-Updates-How-AdWords-Quality-Score-is-Reported
Branding | | zco_seo0 -
Subject: Brand anchor text distribution. Does the HP url classify as brand anchor?
Hi guys, I just wanted to know what your take is on this and whether anyone knows if google has published any info on this. I am wanting to analyse a fairly large backlink profile. The idea is to discover how far it correlates alongside recent SERPS ranking data (based on anchor text distribution) information that has been published across the web. There is so much data to categorise and segment. This is due to overlaps in categorisation, (which is possibly a good thing as it appears more natural) though I often it difficult to decide which goes where. My question today relates to brand anchor text - in determining the % of overall brand distribution for a backlink profile - Which out of the below do you think rings true? 1.) Should I be considering the homepage url anchor text as a branded link anchor? 2.) Should the brand % just be 'pure brand' anchor text? 3.) Should it contain partial brand + KWD data? 4.) Should it comprise of all of the above elements? 5.) Should I divvy up / segment partial brand, pure brand, brand + kwd, citations etc into new sub categories and see how this individual data correlates to current ranking factors in the SERPS? (Not sure if there is any recent published data in this amount of detail) Anyway, I just wondered what you guys thought about this in the eyes of Google., and also to find out how you go about classifying and segmenting backlink profile data. Thanks for now
Branding | | Turkey0 -
BRAND STACKING!!!1!11! (angry fist)
I have been noticing a pattern with my highest ROI keywords. The company I work for sells a ton of different brands. Over the last month one by one my ranks are droping down by about three to the parent companys brand stack. Now I know that Google favors brands but it seems in the last month they have become much more aggressive with brand stacking. Has anyone else noticed this problem or has there been some action on the part of Google to make this happen?
Branding | | Brother220 -
Should I redirect a direct keyword url?
We are a manufacture of a product and we own the url of our business/product name (samples) "www.thewafflemaker.com" and our company name is "The Waffle Maker". We do all of our business on "www.thewafflemaker.com" and rank #1 for about 16 of the top 20 keywords related to "Waffle Makers". However, we also own "www.wafflemaker.com" without "The" in the URL. Right now we have it set up as a single page that contains information about the product and a link to our sales site. Should we build this site up or have it just redirect to "www.thewafflemaker.com"? Any help is appreciated. Thank you!
Branding | | LBike0