Schema and Rich Snippets
-
How do I implement both Schema and Rich Snippets and how beneficial are they to SEO and the Serps?
-
Is this solved Joel, I had a similar question that related to Rich Snippets and was to post the answer but justsaw the date?
-
I see the pic for the www version but not the non www version. How do I fix that?
-
If you put your URL in the Structured Data Testing Tool http://www.google.com/webmasters/tools/richsnippets You should see your profile picture from Google+ (or your brand icon if you set it up as a publisher from a Google+ page for business) next to your listing.
-
I believe I've done the authorship. How can i verify that I've done it correctly?
-
Hi Joel,
If you visit http://www.schema.org you will find detailed instructions about each type of markup and how to code it. Also, Here's a link to a Google video and help article on the subject of structured data: https://support.google.com/webmasters/bin/answer.py?hl=en&answer=99170&ctx=cb&src=cb&cbid=-1vinosestbcbn
As you do your markup you will want to use the Structured Data Testing Tool to view how your listing will appear in the SERPs. Keep in mind that it's completely optioinal for Google to display any of it, so they might or might not. It also could take a while for the structured data version of a page listing to begin displaying. Once you are satisfied with how your listing looks in the testing tool, just give Google some time to start displaying the info.
You will also want to establish authorship for your page by joining Google+ and connecting your profile to your Website. If you are a brand or a business, then you would want to establish the brand or company as the publisher. You may have done this already but if not I can provide detailed instructions on how to do that too.
Good luck!
Dana
-
Thank you Dana, how do I apply Schema Mark up to my site? And where should I focus my efforts?
-
It is my understanding that Rich Snippets are not recognizable by all search engine bots. The advantage to schema.org is that it is an agreed-upon format that works equally well in all the major search engines. Consequently, skip rich snippets and just go with schema.org.
Interested to know what others have to say. Great question!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Right schema markup for wallpapers website?
I own a phone wallpapers website . I'm trying to find the right schema markup for my website. I'm planning to implant schema on home page and categories pages. What type and properties should I use?
Intermediate & Advanced SEO | | Bren-Moss0 -
Schema markup or* format ?
Hello, To present this information on my website Country: France Region: Alsace Price: 1000 USD Should I present that in or format ? what is best for google to understand. Thank you
Intermediate & Advanced SEO | | seoanalytics0 -
Community Discussion: Are You Optimizing Your Brand's Content for Featured Snippets?
My latest post on the Moz Blog, Featured Snippets: A Dead-Simple Tactic for Making, explores how to keep Featured Snippets once you have them. I'm curious to know how many brands are actively working to get in the answer box, and for those who are, what's been the results?
Intermediate & Advanced SEO | | ronell-smith2 -
Any WordPress themes better for schema
I'm putting together a holiday listing sits and as seo is key would like to add schema data. Does anyone know of any themes that are easier to do this with for a non techie - have looked at plug ins but they get a mixed review Thanks Neil
Intermediate & Advanced SEO | | neilhenderson1 -
Schema for Product Categories
We have an E commerce site and we have started to implement Schema's. I've looked around quite a bit but could not find any schema's for product categories. Would there be any schema's to add besides an image, description, & occasional PDF?
Intermediate & Advanced SEO | | Mike.Bean0 -
Local Schema
Hey, Were adding schema to a website and I was wondering how it would be best to tackle a business that has two location. Would it be better to put it on two different pages or on one page using one or two itemscopes. Thanks, Luke.
Intermediate & Advanced SEO | | NoisyLittleMonkey0 -
Rich snippet on main index page
Hello, I am using a 3rd party company to generate reviews for my website. I want to optimize my site for the index page to see a star rating in the SERP. I am pulling the the count of the number of reviews and the average rating from my review partner and rendering this on the page. It is not visible to a visitor to the site. My page has been marked up correctly as you can see using the rich snippet testing tool http://www.google.com/webmasters/tools/richsnippets?url=http%3A%2F%2Fwww.jsshirts.com.au However the stars are not showing in SERP's. Does anyone have any ideas as to why the stars are not showing. Many thanks, Jason
Intermediate & Advanced SEO | | mullsey0 -
Need help identifying why my content rich site was hurt by the Panda Update.
Hi - I run a hobby related niche new / article / resource site (http://tinyurl.com/4eavaj4) which has been heavily impacted by the Panda update. Honestly I have no idea why my Google rankings dropped off. I've hired 2 different SEO experts to look into it and no one has been able to figure it out. My link profile is totally white hat and stronger then the majority of my competitors, I have 4000+ or so pages of unique, high quality content, am a Google News source, and publish about 5 new unique articles every day. I ended up deleting a 100 or so thin video pages on my site, did some url reorganization (using 301s), and fixed all the broken links. That appeared to be helping as my traffic was returning to normal. Then the bottom dropped out again. Since Saturday my daily traffic has dropped by 50%. I am really baffled at this point as to what to do so any help would be sincerely appreciated. Thanks, Mike jamescrayton2003@yahoo.com
Intermediate & Advanced SEO | | MikeATL0