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  4. Domain name suffix impact on SEO

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Domain name suffix impact on SEO

Intermediate & Advanced SEO
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  • roberthseo
    roberthseo last edited by Apr 30, 2015, 7:09 AM

    Hello there,

    We are about to launch a new website and were wondering what impact a specific suffix would have from an SEO point of view.

    We were thinking about going for a domain which ends in .london as oppose to .com

    We are based in London and sell world wide via our website.

    We are suggesting www.domain.london as oppose to www.domain.com

    I would appreciate your views...

    Thanks

    1 Reply Last reply Reply Quote 0
    • Alick300
      Alick300 last edited by Apr 30, 2015, 8:45 AM Apr 30, 2015, 8:45 AM

      Hi,

      Matt is very rightly said "If you want to sell worldwide, I wouldn't use .london extension" . Apart from that Matt cutts said in 2012

      "Google has a lot of experience in returning relevant web pages, regardless of the top-level domain (TLD). Google will attempt to rank new TLDs appropriately, but I don’t expect a new TLD to get any kind of initial preference over .com, and I wouldn’t bet on that happening in the long-term either. If you want to register an entirely new TLD for other reasons, that’s your choice, but you shouldn’t register a TLD in the mistaken belief that you’ll get some sort of boost in search engine rankings."

      Hope that helps

      Thanks

      1 Reply Last reply Reply Quote 0
      • TomRayner
        TomRayner last edited by Apr 30, 2015, 7:42 AM Apr 30, 2015, 7:42 AM

        To add to Matt's good earlier response, the TLD extension that you use (.com, .net, .info) will have a minimal impact on your ability to rank well and the site's overall SEO.  For ranking specific websites in specific countries (and regions like London etc), Google looks at a bunch of more important factors, such as server location, schema, hreflang setup, citations, NAPs and so on.

        1 Reply Last reply Reply Quote 1
        • MattAntonino
          MattAntonino last edited by May 6, 2015, 11:53 AM Apr 30, 2015, 7:20 AM

          If you want to sell worldwide, I wouldn't use .london extension. This extension specifically tells Google (and buyers) that you are local to London. Sometimes I understand why Aussies or Americans would order from .co.uk but usually only if it's our last choice, honestly. So why would we order from a .london if there's ANY other choice?

          You could run a .com or .net as your main domain and then run .london geotargeted to your UK audience. I think it's a mistake to use it globally.

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