Hosting videos on your own website versus youtube - which is best?
-
_Hi Folks, __simple question - We are creating a highly shareable video __to gain links/shares/traffic/google love for our site _and want to know if its worth hosting it on youtube i__n any circumstances.?
We have the bandwidth to host it for sure.
Cheers,
Tom
-
Hi Tom,
I'm glad Oleg and Ade answered your original question! To get the best responses for your new questions (and make it easy for others to find answers if they have the same questions), please post each new question individually (i.e., as a brand new question). Thanks so much, and I hope you are having a good day.
Christy
-
Hi there - Many thanks for the responses.
hmmmmmmm
I think I might change my question a bit. After reading those advices I think youtube or vimeo (or wistia?) are the best option. So my new question is what's the best advice for setting up a video account?
-
account name/title to contain relevant keywords/search terms?
-
if a
partner
also wants to use the video (ie the filmmaker say) will this dissipate our benefit for the video if they use totally different account name (but similar title tag?)
Regards all,
T
-
-
Youtube videos are more likely to rank by themselves in SERPs with the video thumbnail. It is very difficult to accomplish on your own website.
You're definitely right on this - it's definitely an advantage to use Youtube for video thumbnails. I've always struggled to get a video thumbnail to appear even using video sitemaps.
-
Hi Tom,
Depends really. There are pros and cons to both hosting video onsite and off. On-site will generate links directly to your site but this depends on "highly shareable" your content really is. You may believe it’s highly shareable (and it may very well be) but there may already be similar content available.
Oleg's right - try testing it.
Also worth a look at this;
https://www.wp101.com/10-reasons-why-you-should-never-host-your-own-videos/
Cheers,
Ade
-
Youtube videos are more likely to rank by themselves in SERPs with the video thumbnail. It is very difficult to accomplish on your own website.
Even still, if the videos are highly shareable, I'd keep it on the site so that you get the links (and not youtube). I recommend testing out both scenarios and see which works better (place a video on the site + upload the video to youtube w/ tweaked description and see which gives you more results).
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Can we use Youtube Videos of google webmaster on blog post?
Is it okay to embed YouTube videos of channel which we don't own? For example, I have written a blog on enabling event search in Google Analytics and Google Webmasters YouTube channel has a video based on those steps. I am looking to add that video in my blog.
Branding | | Ravi_Rana0 -
Can you recommend a Content Delivery Network for hosting 20 videos across the website?
We want to host multiple videos across our website and are considering which CDN provider to use, with an average of 18.8GB per month for visitors, we are considering the following companies, some offer a free trial. https://www.maxcdn.com/pricing/ http://www.cdn77.com/pricing https://www.cloudflare.com/plans Does anyone have any other recommendations regarding CDNs for video streaming or have experience in this area as any advice would be much appreciated.
Branding | | Muhammad-Isap0 -
YouTube won't let me disconnect a Google+ business page from my channel.
Hello! Here is a good one. My YouTube channel is connected to a Google+ page a created by accident. Since I named this accidental page as a business, when I go into advanced setting to disconnect it from YouTube, it says "This feature is not available for this account." Does anyone know a way around this? I don't want to have to rebuild my Google+ page on the new, accidental page. I have put quite a bit of time onto my current page and would like to get it hooked up to YouTube. Please help! Thank you!
Branding | | sarita3450 -
Should I remove our videos from DotSub.com to try & boost our Wistia videos?
Okay all you video SEO lovers, I had a thought today that I thought would make an interesting question. I have been using the tools at DotSub.com to transcribe our videos. The tools are great, and even better, free. We have about 80 videos on DotSub and all of these videos are also on our YouTube channel. Once I've completed the transcription, I've been exporting the .srt file and uploading them to YouTube to replace the God-awful machine transcriptions (sorry Google, but they are baaaadddd). Anyway, sometimes our DotSub video will outrank the same YouTube video, sometimes not. The 80 videos on DotSub have amassed about 10,000 views and a couple of translations...which is nice, I guess? Recently, we've begun experimenting with Wistia. Here is a search term for which our YouTube and DotSub video results pretty much flood page 1: "studiolive webinar" All of the DotSub videos also exist as Wistia videos on our Website and blog. For obvious reasons, we would rather have our Wistia videos rank in those three positions which right now are dominated by the DotSub versions. Should I remove the content from DotSub in order to try to get the Wistia videos to rank instead? Or should I leave them all there? I should probably add that we do have Wistia videos that are outranking both Dotsub and Youtube versions of the exact same videos...so I know that's possible. I'm just wondering if by leaving all of these videos up at DotSub if we are cannibalizing our potential at ranking for videos that link back to our site? What do you think?
Branding | | danatanseo0 -
Can we publish two guest posts on one domain with same pen name but different linking website?
Can we publish two guest posts on one domain with same pen name but different linking website? Actually I have been doing guest posts with pen name “Jane Andrew” for “abc.com”(bit old and well performing website). Now I need to post for a new website “xyz.com” on some old domains (where I have already published my articles) so the situation is that I want domains and pen name to remain same but linking website would be different. I had few questions in my mind regarding that and I would be grateful if you help me getting the required information. Is it right from SEO, branding and marketing point of view? How Google interprets this? Is there any harm for the old well performing website or for the new one? And also both websites are owned and managed by the same owner.
Branding | | shaz_lhr0 -
There was a really awesome Brand Video at Mozcon last year
It was a female brand i believe. Does anyone remember which it was or have a link? Gracias!
Branding | | VistageSEO1 -
Video Hosting and SEO
Generally speaking self hosting of video is good for SEO. But if a client has a weekly/daily webshow that they will be launching (from scratch), how should we handle the hosting? Is onsite still better? Should we use Youtube to start and gain traction and than swtich once we have built viewership or Should we use self hosted video and than post it to Youtube at a later date?
Branding | | greenergrassmarketing0 -
Search volumes in YouTube
Hello fellow Mozzers! I just wondered if there was any way of finding out what terms / videos people are searching YouTube for in the same way as getting rough traffic numbers using the AdWords Keyword Suggestion tool? Or even a trends-type tool to give rough indicators as to which terms are currently more popular than others. And what people's opinions are on whether to go after terms that people are frequently putting into YouTube, or terms that are popular in general and hope your video appears in the universal search? Cheers guys, Nick.
Branding | | themegroup0