Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
How to fully index big ecommerce websites (that have deep catalog hierarchy)?
-
When building very large ecommerce sites, the catalog data can have millions of product SKUs and a massive quantity of hierarchical navigation layers (say 7-10) to get to those SKUs. On such sites, it can be difficult to get them to index substantially. The issue doesn’t appear to be product page content issues. The concern is around the ‘intermediate’ pages -- the many navigation layers between the home page and the product pages that are necessary for a user to funnel down and find the desired product. There are a lot of these intermediate pages and they commonly contain just a few menu links and thin/no content. (It's tough to put fresh-unique-quality content on all the intermediate pages that serve the purpose of helping the user navigate a big catalog.) We've played with NO INDEX, FOLLOW on these pages. But structurally it seems like a site with a lot of intermediate pages containing thin content can result in issues such as shallow site indexing, weak page rank, crawl budget issues, etc. Any creative suggestions on how to tackle this?
-
Yes, the links should come from your own website.
If you have a powerful site, creating sitewide links to several logical category pages within your product pages can be adequate.
If your site is new or not very strong yet then it may be best to grow the number of product pages in steps as your site is able to get them in the index and hold them in the index. A weak site will probably not be able to get 5,000,000 pages indexed. If your site is not powerful, attempting to do it usually results in a ranking decline on the original part of the site.
-
Thanks for the response. To clarify... you're suggesting we link internally from our highest PR pages to pages deep inside the catalog (ie. product pages)?
-
Link deep into the site at many different internal hubs from high PR pages. That forces spiders into the depths of the site and forces them to chew their way out through unindexed pages. These links must remain in place permanently if you want the site to stay in the index, because if Google goes too long without spidering a page it will forget about it.
A mistake that people often make is to try to place five million pages on a PR3 website. That will not work. Not enough spiders coming in. For a site like you are talking about you might need many dozen healthy PR6 links or hundreds of PR5 links and quite a bit of prayer. For a site as deep as yours you might need to link to hubs at multiple depths because Google does budget the amount of crawl that they will perform. The spiders will die down there.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
My url disappeared from Google but Search Console shows indexed. This url has been indexed for more than a year. Please help!
Super weird problem that I can't solve for last 5 hours. One of my urls: https://www.dcacar.com/lax-car-service.html Has been indexed for more than a year and also has an AMP version, few hours ago I realized that it had disappeared from serps. We were ranking on page 1 for several key terms. When I perform a search "site:dcacar.com " the url is no where to be found on all 5 pages. But when I check my Google Console it shows as indexed I requested to index again but nothing changed. All other 50 or so urls are not effected at all, this is the only url that has gone missing can someone solve this mystery for me please. Thanks a lot in advance.
Intermediate & Advanced SEO | | Davit19850 -
Proper Title Tags for ecommerce
In terms of E-commerce title tags. We are a manufacturer of our own clothing products. We are new to the SEO landscape so if this question is an obvious answer, then i apologize for wasting any one times in advance. We Manufacture our own clothing. Each item has a name. The names are American womens names such as amanda or lori or jenniffer etc. When we create the title tag for them should we include the name of the item itself at the beginning or end. For example should it be Item Name - Keyword - Keyword - Brand Name(aka manufacturer) or Keyword - Keyword - Item Name - Brand Name (aka manufacturer) The reason we ask this is because we think it would be a waste to rank for actual American names such as Jennifer and Jessica. All that we have read on Moz suggests that it seems to be better to have pertinent keywords in the beginning of the title as opposed to the end. In terms of our brand name we already rank number 1 for every combination of our brand. So we would like to start picking up traffic for the different product types we sell and there respective synonyms. Not sure if i am making any sense. Sorry in advance, and any help is very very much appreciated.
Intermediate & Advanced SEO | | Imagination0 -
How to do Country specific indexing ?
We are a business that operate in South East Asian countries and have medical professionals listed in Thailand, Philippines and Indonesia. When I go to Google Philippines and check I can see indexing of pages from all countries and no Philippines pages. Philippines is where we launched recently. How can I tell Google Philippines to give more priority to pages from Philippines and not from other countries Can someone help?
Intermediate & Advanced SEO | | ozil0 -
Website completely delisted - reasons?
Hi, I got a request from a potential client as he do not understand why his website cannot be found on Google. I've checked that and found out that the complete website is not listed (complete delist) at all - expect just one pdf file.
Intermediate & Advanced SEO | | TheHecksler
I've checked his robots.txt - but this is ok. I've checked the META Robots - but they are on index,follow ... ok so far. I've checked his backlinks but could not found any massive linking from bad pages - just 6 backlinks and only four of them from designdomains.com which looks like a linklist or so. I've requested access to their GWT account if available in hope to find more infos, but does anyone of you may have a quick idea what els it could be? What could be the issue? I think that they got delisted due to any bad reason ... Let me know your Ideas 🙂 THANX 🙂 Sebi0 -
Removing index.php
I have question for the community and whether or not this is a good or bad idea. I currently have a Joomla site that displays www.domain.com/index.php in all the URLs with the exception of the home page. I have read that it's better to not have index.php showing in the URL at all. Does it really matter if I have index.php in my URL? I've read that it is a bad practice. I am thinking about installing the sh404SEF component on my site and removing the index.php. However, I rank pretty high for the keywords I want in Google, Bing and Yahoo. All of the URLs that show up in the searches have index.php as part of the URL. Has anyone ever used sh404SEF to remove the index.php and how did you overcome not loosing your search engine links? I don't want an existing search showing www.domain.com/index.php/sales and it not linking to the correct page which would now be www.domain.com/sales. I guess I could insert the proper redirects in the htaccess file. But I was hoping to avoid having every page of my site in the htaccess file for redirecting. Any help or advice appreciated.
Intermediate & Advanced SEO | | MedGroupMedia0 -
Yoast SEO Plugin: To Index or Not to index Categories?
Taking a poll out there......In most cases would you want to index or NOT index your category pages using the Yoast SEO plugin?
Intermediate & Advanced SEO | | webestate0 -
How important is the number of indexed pages?
I'm considering making a change to using AJAX filtered navigation on my e-commerce site. If I do this, the user experience will be significantly improved but the number of pages that Google finds on my site will go down significantly (in the 10,000's). It feels to me like our filtered navigation has grown out of control and we spend too much time worrying about the url structure of it - in some ways it's paralyzing us. I'd like to be able to focus on pages that matter (explicit Category and Sub-Category) pages and then just let ajax take care of filtering products below these levels. For customer usability this is smart. From the perspective of manageable code and long term design this also seems very smart -we can't continue to worry so much about filtered navigation. My concern is that losing so many indexed pages will have a large negative effect (however, we will reduce duplicate content and be able provide much better category and sub-category pages). We probably should have thought about this a year ago before Google indexed everything :-). Does anybody have any experience with this or insight on what to do? Thanks, -Jason
Intermediate & Advanced SEO | | cre80 -
Backlinks from Chinese Big sites
Hello, I wish I know your position regarding backlinks from chinese websites. I am able to get a text link(from homepage) from a very big site in chinese. It has PR8 and over 10M users monthly. My site is in english. Will it help me ? Will I be penalised (my site is 5 years old, PR4) and some decent traffic(6-7k daily) Thanks!
Intermediate & Advanced SEO | | adresanet0