How can I use MOZ to investigate a my recent drop in domain authority?
-
Between MOZ's last scan of my site and the one before my domain authority dropped from 35 to 29. I'm not sure where to begin investigating this and how I can leverage MOZ in this case.
Any guidance would be greatly appreciated.
-
Patrick nailed it, but I'll add that when you see a drop in DA, the first thing you should do is look up your competitors in Open Site Explorer. If they've dropped too, then it's very likely you're just seeing the effects of an index refresh.
-
Hi there
Rand gave a pretty indepth response to a similar question recently - read it here.
Hope this helps! Good luck!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google crawl drop
the crawl request of my company site: https://www.dhgate.com/ has dropped nearly over 95%, from daily 6463599 requests to 476493 requests at 12:00am on 9th, Oct (GMT+8). This dramatic dropping trend not only showed in our GSC crawl stats report but also our company's own log report. We have no idea what’s going on. We want to know whether there is an update of google about crawlling, or is this the issue of our own site? If something is wrong with our site, in what aspects would you recommend us to check, analyze and accordingly optimize?
Technical SEO | | DHgate_20140 -
How can a keyword placed on a page with the Moz page optimization score of 100 be ranked #51+?
Hi, Please help me figure out why this is happening and what goes wrong. This is the example of the poor ranked keyword - 'viking cooktop repair' with page optimization score of 100 (http://www.yourappliancerepairla.com/blog/viking-cooktop-repair/) Yet it's ranking is #51+. I've got many like these: Page Optimization Score for 'kitchenaid oven repair' is 100 (http://www.yourappliancerepairla.com/blog/kitchenaid-oven-repair/) yet its ranking is #51+ And so on. According to Google Search Console, I have 266 of links to my site with variety of root domains. While building backlinks, I paid attention to relevancy and DA.What else do I have to do to get those keywords ranked higher? And why don't they rank well if the pages are 100% optimized, not keywords stuffed and I have quality backlinks? What am I missing out on? Please help!
Technical SEO | | kirupa1 -
Value of domain name for domain authority. Please help to figure out!
I am doing SEO for an appliance repair company. Their company website's domain doesn't have high authority, and I am going to increase that by link earning and content improving. I think a better domain name might also help me out. The current URL contain the word "appliance" but doesn't have "repair" in it. I am thinking a new domain that would contain both keywords will serve better. Could you please share with me your thought on this? Am I in the right direction, or not at all? I know Google penalizes mirror sites since this they are considered as duplicated content. I'll upload my content to the new domain and make the old one point to that new URL. I am wondering if canonical might help? Or 301 redirect will be a better solution? Any advise would be highly appreciated! Thank you!
Technical SEO | | kirupa0 -
Will Switching to HTTPS Lower My Domain Authority?
Hi All, I had a quick look online but couldn't find any information regarding this so thought I would ask. Please point me in the right direction if it has been asked before of if there are any useful articles online. We are currently in the process of switching one of our clients old sites from http to https, we have done all of the steps except from making the https version the main domain, or 301ing the http version to the https version. If we were to do this would we expect to see a drop in domain authority? a drop in keyword rankings? or is there anything else we should be worried about? Thanks Mozzers
Technical SEO | | O2C0 -
Registering expired domains
Hi there, I've found a good domain that is available for a new project. It has been expired for about 4 months or so. It has a couple of links, with the domain name as an anchor, nothing horrible. Will buying a domain like this be safe from an seo perspective? I'm guessing it would be treated the same as buying a new domain that has never been registered before, Would I be right? Peter
Technical SEO | | PeterM220 -
Traffic drop with no explaination
Hello Everyone, I made a post a few months ago about one of my sites, Poker On A Mac dropping off the face of google. I found out that it was hacked, and redirecting traffic from google to other, pharmacy websites. Doing some research, I found out it was the WordPress PharmaHack, and we ended up recovering from it. Now, since October 23rd traffic has went down again mainly organic traffic, I tried to see if it was hacked again, with the same thing and their was nothing I noticed. I was wondering if anyone could give me any insights as to why this happened? Thanks Zach CwFda.png
Technical SEO | | Zachary_Russell0 -
Can the Breadcrumb Trail be used as the H1 tag?
We hace recently discovered that the x-cart sites we have dont have H1 tags. Can the breadcrumb trail on the category and sub category pages be used as the H1 tag?
Technical SEO | | heathshowman0 -
Domain Transfer Process / Bulk 301's Using IIS
Hi guys - I am getting ready to do a complete domain transfer from one domain to another completely different domain for a client due to a branding/name change. 2 things - first, I wanted to lay out a summary of my process and see if everyone agrees that its a good approach, and second, my client is using IIS, so I wanted to see if anyone out there knows a bulk tool that can be used to implement 301's on the hundreds of pages that the site contains? I have found the process to redirect each individual page, but over hundreds its a daunting task to look at. The nice thing about the domain transfer is that it is going to be a literal 1:1 transfer, with the only things changing being the logo and the name mentions. Everything else is going to stay exactly the same, for the most part. I will use dummy domain names in the explanation to keep things easy to follow: www.old-domain.com and www.new-domain.com. The client's existing home page has a 5/10 GPR, so of course, transferring Mojo is very important. The process: Clean up existing site 404's, duplicate tags and titles, etc. (good time to clean house). Create identical domain structure tree, changing all URL's (for instance) from www.old-domain.com/freestuff to www.newdomain.com/freestuff. Push several pages to a dev environment to test (dev.new-domain.com). Also, replace all instances of old brand name (images and text) with new brand name. Set up 301 redirects (here is where my IIS question comes in below). Each page will be set up to redirect to the new permanent destination with a 301. TEST a few. Choose lowest traffic time of week (from analytics data) to make the transfer ALL AT ONCE, including pushing new content live to the server for www.new-domain.com and implementing the 301's. As opposed to moving over parts of the site in chunks, moving the site over in one swoop avoids potential duplicate content issues, since the content on the new domain is essentially exactly the same as the old domain. Of course, all of the steps so far would apply to the existing sub-domains as well, IE video.new-domain.com. Check for errors and problems with resolution issues. Check again. Check again. Write to (as many as possible) link partners and inform them of new domain and ask links to be switched (for existing links) and updated (for future links) to the new domain. Even though 301's will redirect link juice, the actual link to the new domain page without the redirect is preferred. Track rank of targeted keywords, overall domain importance and GPR over time to ensure that you re-establish your Mojo quickly. That's it! Ok, so everyone, please give me your feedback on that process!! Secondly, as you can see in the middle of that process, the "implement 301's" section seems easier said than done, especially when you are redirecting each page individually (would take days). So, the question here is, does anyone know of a way to implement bulk 301's for each individual page using IIS? From what I understand, in an Apache environment .htaccess can be used, but I really have not been able to find any info regarding how to do this in bulk using IIS. Any help here would be GREATLY APPRECIATED!!
Technical SEO | | Bandicoot0