Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Google Analytics showing my Adwords campaign bounce rate at 0%
-
I am relatively new to Adwords, and I can't figure out why the Adwords section of Analytics is showing all my site visitors at 0% bounce rate. Does that mean the account connection is not done right? Obviously Google ads are not a 0% bounce rate.
If I can't get that to work, does anyone know how Google ads appear in Traffic? Is it Direct or Referral?
I'm sure there's some simple answer I'm just not aware of, I would appreciate anyone's help.
Thanks!
-
Hey Crystal, a couple things come to mind in this scenario.
The first is the obvious stuff like duplicate GA tags, which in my experience cause 100% bounce rates, not 0%, but still could be a possible issue.
The second is that something on the page is firing that causes a "single-visit but non-bounce session". The article linked earlier by Linda is a good explanation of this, but essentially there are multiple interactions a user can have on their first page of the site that would count as a non-bounce visit. They are:
- Pageviews (sent via _trackPageview)
- Events (sent via _trackEvent)
- Ecommerce Items (sent via _addItem)
- Ecommerce Transactions (sent via _trackTrans)
- Social (sent via _trackSocial)
- User Defined _deprecated, though functional _(sent via _setVar)
- (Cited from http://www.analytics-ninja.com/blog/2012/06/google-analytics-bounce-rate-demystified.html)
So, if the developers installed a tag that fired an event when PPC visitors land on the site, for example, that would cause a 0% bounce rate from PPC visitors, even if that user left without viewing another page. Not sure if that's your problem for certain, but it was the first issue that popped into my head. I haven't heard of a remarketing script firing one of these hits but could be the reason.
-
Do you think it is possible that a GA code and an agency's codes on the same page would be conflicting? The agency is doing remarketing for us. (still 0% bounce rates)
-
Yes, actually. I had my web dev check out the codes, and there might be an issue with a second tracking code we have on the site for an agency we are working with for remarketing. I haven't really figured out what to do yet.
-
Hey Crystal, how is this going? Are you still seeing 0% bounce rates?
-
Yes, you will have to wait a bit to see if that changes anything. But in the meantime, take a look at the source code of one of the pages that is reporting a zero bounce rate and see if the Analytics code is on the page twice. (Here is an article on bounce rates that has additional information, if that is not the answer.)
-
Yes, I thought I had. I went and re-did it. I also added columns into my Adwords for analytics. It's still showing all my bounce rates as 0%. I suppose I will wait 24 hours and see if populates differently...
-
Going back a step, have you linked your Adwords and Analytics accounts? Here's how.
-
Thanks for your help!
Something must be wrong because my Channels doesn't even have Paid Search listed. I will look into it more.
-
Is your Analytics code present twice on the page? That could do it. And in Google Analytics, the medium for Adwords would be "cpc" or if you look in channels, it is "paid search".
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Top of funnel google ads campaign not hardly converting, why?
Hi, I really hope someone can help me with this. I'm running two search ad campaigns and a google shopping campaign in google ads. The search campaigns are targeting top-of-funnel keywords as the business doesn't have universally known collections which everyone would search for so they are just unique to my business. So the campaigns are driving traffic but really converting whereas google shopping is converting because searchers are looking for particular products so they're lower down the funnel closer to aking a purchase decision. I feel I've optimised the campaign well and for the most part, most keywords have 7/10 quality score. The landing page seems fine. However, our offering wasn't as strong as competitors so we've offered a discount the same as them to compete. Since I started google ads we have nearly doubled our monthly revenue and the product types targeted in campaigns have increased in quantity sold so it seems it's having an effect but the campaigns aren't showing a good performance. Does anyone have any suggestions or input that could help me? I looked at first interaction attribution model and even there it's not performing well which makes this even more difficult to resolve. I'm thinking I should enable USER id feature in Google analytics so i can track signed in users across devices which may then help attribute sales to paid search channel as I saw in search console that the keyword that generates the most traffic to the site is our brand name and we're not a well-known brand so makes me think they may be starting their buyer's journey on a work computer on their mobile and finishing on their computer at home as an example. However, I don't believe this will be the main cause or solution as I would only have data for signed in users which still won't give me the full picture. Also if the campaign is optimised effectively but conversions are minimal could not having many conversions affect quality score? If someone can help or provide me with a different perspective it would be much appreciated. Please let me know if I need to clarify or explain further. I hope I've made myself clear. Thanks, T
Paid Search Marketing | | TZ19820 -
Looking at google shopping results from other country
Hi, I run shops in several languages out of London. One of our key revenue drivers is google shopping. It is important for me to look the the shopping search results for example in germany. Recently Google changed something so when I want to look at the german shopping results from here, eg. http://www.google.de/shopping it always shows me the english ones with prices in pounds. Is there a trick to still get the foreign results? Thanks in advance Dieter
Paid Search Marketing | | Storesco1 -
Google Shopping Feed being blocked by robots.txt
I had created a manual Google Shopping Feed that was working fine, and then someone well meaning put a block in my robots.txt file so Google couldn't read the images folder. because of this, Google now won't accept my feed. I changed the robots.txt file to allow them to read the images again, but it's been 3 days now and I'm still getting the error saying my products are disallowed because the robots.txt file won't let them scan for images. Does anyone know how long it will take for Google to see it again?
Paid Search Marketing | | sparrowdog0 -
Best practice to separate paid from organic conversions in Google Analytics
I have a PPC campaign for a client with standalone landing pages with a form, not reachable from the website (although in the same domain). I've added the AdWords conversion code to the "thank you" page and I also added a Goal in
Paid Search Marketing | | DoMiSoL
Google Analytics whose counter is increased every time the thank you page is reached. This way I can track conversions with both AdWords and Analytics. Is that correct? Should I import back in AdWords the goals from Analytics, as suggested in the AdWords account? I have another landing page with a form in the website, where I send users coming from
organic search, so I set up a second goal in Analytics for the thank you page of this form. Is this the reason why I am supposed to import in AdWords the analytics' goals, so that I could see both kind of conversions in both accounts? But the most important question is: If I send both PPC/organic visitors to the same landing page is there still a way to separate PPC from Organic conversions? Thank you very much for your advice. DoMiSoL Rossini0 -
Why does my google analytics show a massive discrepancy from facebook's reported website clicks?
We're running a Facebook news feed ad that is pointing at our homepage. Facebook says that for yesterday there were 47 website clicks. Google analytics shows 15 total visitors from facebook with 3 of them landing on the homepage. I understand that there is likely going to be some discrepancy with users accidentally clicking and clicking back before the page loads, but this seems a little insane. I tested the ad using a page that pulls the Analytics cookie data using php and it is working properly so I don't understand what's happening. The url isn't tagged with utm parameters, which is going to be fixed. Anyone experience this or have any insight as to what could be this issue? Is this click fraud? Edit: For more clarification I was checking on my completely unfiltered google analytics profile/view.
Paid Search Marketing | | spencerhjustice0 -
OK to have a modal pop-up on an AdWords landing page?
We're about to launch an AdWords campaign targeting users who are searching for hand-crafted furniture. The website we're sending users to has a large inventory of furniture, and all if it is hand-crafted. But there currently is no page on the site specifically communicating that all the furniture on the site is hand-crafted. So, rather than dump the user right into browsing the inventory, we want to put an intermediate step in place to say, in essence, "Hey, welcome, yes, we have lots of handcrafted furniture. In fact, all of it is hand-crafted. Here, have a look around." The art director on the project is suggesting that a modal pop-up would be perfect for this scenario. It would greet the user, who could then dismiss the pop-up and move into the site. I have two concerns about using a modal, though: Does a modal violate Google's policy against pop-ups that open new windows? Assuming we trigger the modal using Javascript, will AdsBot have any trouble crawling the content of the modal, such that it could hurt the landing page component of our quality score?
Paid Search Marketing | | ydop0 -
What audience size do you need for a successful retargeting campaign?
I recently launched a trial of a retargeting campaign but after a month I have only 100 impressions and 0 clickthroughs. I am working in a competitive space but I placed a relatively low bid because I read that retargeting campaign banner ads should cost less. The number of people who have been added to the retargeting list by visiting the site is under 10,000. What do you think is most likely to be the problem causing a low number of impressions and clickthroughs? Can a retargeting campaign be successful with a small audience size?
Paid Search Marketing | | ProjectLabs0 -
Adwords Bulk Discount
Had a few calls recently from agencies offering bulk discount on Google Adwords spends if we pass management over to them and spend more than £5,000 ($7,500) a month, they claim they can offer a 5% discount over what we're currently paying... Can't find anything about this, does Google offer such a deal to agencies?
Paid Search Marketing | | digitalarts0