Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • MozCon
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Digital Marketers
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • MozCon

        Save on Early Bird tickets and join us in London or New York City

      Unlock flexible pricing & new endpoints
      Moz API

      Unlock flexible pricing & new endpoints

      Find your plan
    • Blog
    • Why Moz
      • Digital Marketers

        Simplify SEO tasks to save time and grow your traffic.

      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. Digital Marketing
    3. Paid Search Marketing
    4. Google Analytics showing my Adwords campaign bounce rate at 0%

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    Google Analytics showing my Adwords campaign bounce rate at 0%

    Paid Search Marketing
    4
    10
    7791
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • Crystalline_15
      Crystalline_15 last edited by

      I am relatively new to Adwords, and I can't figure out why the Adwords section of Analytics is showing all my site visitors at 0% bounce rate.  Does that mean the account connection is not done right?  Obviously Google ads are not a 0% bounce rate.

      If I can't get that to work, does anyone know how Google ads appear in Traffic?  Is it Direct or Referral?

      I'm sure there's some simple answer I'm just not aware of, I would appreciate anyone's help.

      Thanks!

      1 Reply Last reply Reply Quote 0
      • KaneJamison
        KaneJamison last edited by

        Hey Crystal, a couple things come to mind in this scenario.

        The first is the obvious stuff like duplicate GA tags, which in my experience cause 100% bounce rates, not 0%, but still could be a possible issue.

        The second is that something on the page is firing that causes a "single-visit but non-bounce session". The article linked earlier by Linda is a good explanation of this, but essentially there are multiple interactions a user can have on their first page of the site that would count as a non-bounce visit. They are:

        • Pageviews (sent via _trackPageview)
        • Events (sent via _trackEvent)
        • Ecommerce Items (sent via _addItem)
        • Ecommerce Transactions (sent via _trackTrans)
        • Social (sent via _trackSocial)
        • User Defined _deprecated, though functional _(sent via _setVar)
        • (Cited from http://www.analytics-ninja.com/blog/2012/06/google-analytics-bounce-rate-demystified.html)

        So, if the developers installed a tag that fired an event when PPC visitors land on the site, for example, that would cause a 0% bounce rate from PPC visitors, even if that user left without viewing another page. Not sure if that's your problem for certain, but it was the first issue that popped into my head. I haven't heard of a remarketing script firing one of these hits but could be the reason.

        1 Reply Last reply Reply Quote 2
        • Crystalline_15
          Crystalline_15 @Linda-Vassily last edited by

          Do you think it is possible that a GA code and an agency's codes on the same page would be conflicting?  The agency is doing remarketing for us.  (still 0% bounce rates)

          1 Reply Last reply Reply Quote 0
          • Crystalline_15
            Crystalline_15 @JasmineA last edited by

            Yes, actually.  I had my web dev check out the codes, and there might be an issue with a second tracking code we have on the site for an agency we are working with for remarketing.  I haven't really figured out what to do yet.

            1 Reply Last reply Reply Quote 0
            • JasmineA
              JasmineA last edited by

              Hey Crystal, how is this going? Are you still seeing 0% bounce rates?

              Crystalline_15 1 Reply Last reply Reply Quote 0
              • Linda-Vassily
                Linda-Vassily @Crystalline_15 last edited by

                Yes, you will have to wait a bit to see if that changes anything. But in the meantime, take a look at the source code of one of the pages that is reporting a zero bounce rate and see if the Analytics code is on the page twice. (Here is an article on bounce rates that has additional information, if that is not the answer.)

                Crystalline_15 1 Reply Last reply Reply Quote 2
                • Crystalline_15
                  Crystalline_15 @Linda-Vassily last edited by

                  Yes, I thought I had.  I went and re-did it.  I also added columns into my Adwords for analytics. It's still showing all my bounce rates as 0%.  I suppose I will wait 24 hours and see if populates differently...

                  Linda-Vassily 1 Reply Last reply Reply Quote 0
                  • Linda-Vassily
                    Linda-Vassily @Crystalline_15 last edited by

                    Going back a step, have you linked your Adwords and Analytics accounts? Here's how.

                    Crystalline_15 1 Reply Last reply Reply Quote 0
                    • Crystalline_15
                      Crystalline_15 @Linda-Vassily last edited by

                      Thanks for your help!

                      Something must be wrong because my Channels doesn't even have Paid Search listed.  I will look into it more.

                      Linda-Vassily 1 Reply Last reply Reply Quote 0
                      • Linda-Vassily
                        Linda-Vassily last edited by

                        Is your Analytics code present twice on the page? That could do it. And in Google Analytics, the medium for Adwords would be "cpc" or if you look in channels, it is "paid search".

                        Crystalline_15 1 Reply Last reply Reply Quote 0
                        • 1 / 1
                        • First post
                          Last post

                        Got a burning SEO question?

                        Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


                        Start my free trial


                        Browse Questions

                        Explore more categories

                        • Moz Tools

                          Chat with the community about the Moz tools.

                        • SEO Tactics

                          Discuss the SEO process with fellow marketers

                        • Community

                          Discuss industry events, jobs, and news!

                        • Digital Marketing

                          Chat about tactics outside of SEO

                        • Research & Trends

                          Dive into research and trends in the search industry.

                        • Support

                          Connect on product support and feature requests.

                        • See all categories

                        Related Questions

                        • salliWW

                          Unsolved How should I update the grouping of keywords in a google ads account

                          ppc adwords

                          hi, I have a google adwords account running for a while in a fairly competitive market in a major city so there is only one geo location with many suburbs or council areas as popular searched. I have keywords that are 2-4 words long and very similar. I have had one keyword in its own campaign, several in one campaign and a location campaign. The location campaign has several adgroups for specific suburbs. My question is that the most popular search terms are similar but in different campaigns and I am wondering if this is not the best way. for example I have these keywords in separate campaigns as exact match and phrase match
                          rubbish removal
                          rubbish removal near me
                          rubbish removal Washington But the way google uses exact match seems to be changing and I am concerned these would be best in one adgroup. Also these keywords trigger similar phrases, for example, waste removal. Is it best to put them in one campaign with one ad group or one campaign with separate adgroups, or leave as is. As competition has increased I need to bid for top of page now and need to keep budget rises as little as possible..

                          Paid Search Marketing | | salliWW
                          0
                        • TZ1982

                          Top of funnel google ads campaign not hardly converting, why?

                          Hi, I really hope someone can help me with this.  I'm running two search ad campaigns and a google shopping campaign in google ads. The search campaigns are targeting top-of-funnel keywords as the business doesn't have universally known collections which everyone would search for so they are just unique to my business.  So the campaigns are driving traffic but really converting whereas google shopping is converting because searchers are looking for particular products so they're lower down the funnel closer to aking a purchase decision. I feel I've optimised the campaign well and for the most part, most keywords have 7/10 quality score. The landing page seems fine. However, our offering wasn't as strong as competitors so we've offered a discount the same as them to compete. Since I started google ads we have nearly doubled our monthly revenue and the product types targeted in campaigns have increased in quantity sold so it seems it's having an effect but the campaigns aren't showing a good performance. Does anyone have any suggestions or input that could help me? I looked at first interaction attribution model and even there it's not performing well which makes this even more difficult to resolve. I'm thinking I should enable USER id feature in Google analytics so i can track signed in users across devices which may then help attribute sales to paid search channel as I saw in search console that the keyword that generates the most traffic to the site is our brand name and we're not a well-known brand so makes me think they may be starting their buyer's journey on a work computer on their mobile and finishing on their computer at home as an example.  However, I don't believe this will be the main cause or solution as I would only have data for signed in users which still won't give me the full picture. Also if the campaign is optimised effectively but conversions are minimal could not having many conversions affect quality score? If someone can help or provide me with a different perspective it would be much appreciated. Please let me know if I need to clarify or explain further. I hope I've made myself clear. Thanks, T

                          Paid Search Marketing | | TZ1982
                          0
                        • mirabile

                          304 "If Modified Header" Triggers Error in Google Ads?

                          We have a client who is launch some Google Ads campaigns, and they recently asked us to fix 304 "Errors" on their website as per this feedback: "When we inspected the website we came across a number of 304 status errors. In order to get the ads running, we will need all of the website domain status codes converted to 200. “ Of course, all of their website pages return a 200 Status, it's just the HTTP headers that additionally clarify with a 304 Response (not an error). Has anyone else ever run into this issue with Google Ads? IMHO it makes no sense to remove this functionality. Google has even recommended in the past to use this it: https://webmasters.googleblog.com/2008/11/date-with-googlebot-part-ii-http-status.html Thanks for any tips or feedback!

                          Paid Search Marketing | | mirabile
                          0
                        • JCCMoz

                          Adwords Duplicate Keywords with Different Match Types - Good or Bad?

                          If you have the following keywords in an Ad Group advertising for a product, let's for example call it "target" product [target product] "target product" +target +product I've found that the exact match keyword has the highest conversion rate in almost all circumstances.  So it would make sense to have a higher max bid on the exact match then phrase or broad batch.  Even with lots of negative search terms to maximize conversion on the broader matches, if the bid is the same as exact match, the cost per conversion will be much higher (too high.) However in chatting with an Adwords Support Rep (on a different matter) they stated after looking through my account at the end of the chat: " duplicate keywords will impact on quality score. your all keywords will compete with each other" However many of the ad groups in question these duplicate keywords have quality score of 9 and 10.  So obviously if there is an effect it seems it may be minimal. I thought it was pretty common for people to bid higher on more exact match and lower on more broad match.  What's the real story here?  Was this support rep not seeing the big picture?

                          Paid Search Marketing | | JCCMoz
                          1
                        • Storesco

                          Looking at google shopping results from other country

                          Hi, I run shops in several languages out of London. One of our key revenue drivers is google shopping. It is important for me to look the the shopping search results for example in germany. Recently Google changed something so when I want to look at the german shopping results from here, eg. http://www.google.de/shopping it always shows me the english ones with prices in pounds. Is there a trick to still get the foreign results? Thanks in advance Dieter

                          Paid Search Marketing | | Storesco
                          1
                        • devdan

                          Moving from old GTM to New Version of GTM - Analytic & Adwords transaction and revenue stop refelecting

                          Hi Guys, I am moving from old version of tag manager to new version of tag manager. But when i do so at that time in my google analytic 1) my adwords transaction, revenue and ecommerce conversion rate stop showing. 2) In ecommerce -overview also transaction, revenenue and ecommermce conversion rate stop showing. Can any one tell me what is the issue? I am sharing with you the details configuration of my old tag manager and new version of tag manager - I am using google analytic having id - UA-12345678-9 I am using old version of google tag manager in that i have configure 5 tags - a) google adwords conversion tracking
                          b) GA pageview tracking
                          c) google remarketing
                          d) GA conversion tracking
                          e) twitter conversion tracking I did following configuration for all - Tag Name - google adwords conversion tracking
                          tag type - Adwords conversion tracking
                          conversion id - 123123123 ( from adwords)
                          conversion lable - sdfsnfs-sfsf ( from adowrds) Firing rule -{{url}} contains ordersuccessful.aspx
                          {{event}} equals gtm.dom save Google Analytic PageView Tracking
                          Tag Type - classic Google Analytic
                          web properid id - UA-12345678-9
                          track type - page view Firing rule - all pages save GA conversion Tracking
                          tag type - classic google analytics
                          web property id - UA-12345678-9
                          track type - transaction Firing rule -{{url}} contains ordersuccessful.aspx
                          {{event}} equals gtm.dom By above configuration everything work fine with google analytic. In New versoin of tag mananger following configuration i did - Adwords conversion tracking
                          Choose Product - Google Adwords
                          choose tag type - adwords conversion tracking
                          configure tag - conversion id - taken from adwords
                          conversion label - taken from adwords
                          conversion value - {{google_conversion_value}}
                          Fire on - Name - order successful page
                          type - custom event
                          Filter- Page url contains ordersuccessful.aspx
                          event equals gtm.dom save Choose Product - Google Analytic,
                          choose tag type - universal analytic
                          configure tag - tracking id - UA-12345678-9, track type - page view Fire on - All pages save GA conversion tracking Choose Product - Google Analytic,
                          choose tag type - universal analytic
                          configure tag - tracking id - UA-12345678-9, track type - transaction Fire on - Name - order successful page
                          type - custom event
                          Filter- Page url contains ordersuccessful.aspx
                          event equals gtm.dom save By above configuration my analytic stop reflecting transaction, revenue, ecommerce conversion rate for adwords and ecommerce overview. Thanks!

                          Paid Search Marketing | | devdan
                          0
                        • danny.wood

                          Paid Search Visits Not Showing Up in Google Analytics

                          Hey all, Just took over SEM for my company, and noticed a bit of a problem with GA. Whereas Adwords has registered 141 clicks on paid campaigns that go to the site, GA has tracked only 5 vists in that time. Two things of note: The GA account was not linked to the Adwords account until today, and also, auto-tagging was not turned on. I understand these two things are important to having proper GA tracking, but I just want to make sure that there aren't any other things I should check right now to make sure I start to see tracked paid visits again. Is there anything else I should try? Cheers.

                          Paid Search Marketing | | danny.wood
                          0
                        • ProjectLabs

                          What audience size do you need for a successful retargeting campaign?

                          I recently launched a trial of a retargeting campaign but after a month I have only 100 impressions and 0 clickthroughs. I am working in a competitive space but I placed a relatively low bid because I read that retargeting campaign banner ads should cost less. The number of people who have been added to the retargeting list by visiting the site is under 10,000. What do you think is most likely to be the problem causing a low number of impressions and clickthroughs? Can a retargeting campaign be successful with a small audience size?

                          Paid Search Marketing | | ProjectLabs
                          0

                        Get started with Moz Pro!

                        Unlock the power of advanced SEO tools and data-driven insights.

                        Start my free trial
                        Products
                        • Moz Pro
                        • Moz Local
                        • Moz API
                        • Moz Data
                        • STAT
                        • Product Updates
                        Moz Solutions
                        • SMB Solutions
                        • Agency Solutions
                        • Enterprise Solutions
                        Free SEO Tools
                        • Domain Authority Checker
                        • Link Explorer
                        • Keyword Explorer
                        • Competitive Research
                        • Brand Authority Checker
                        • Local Citation Checker
                        • MozBar Extension
                        • MozCast
                        Resources
                        • Blog
                        • SEO Learning Center
                        • Help Hub
                        • Beginner's Guide to SEO
                        • How-to Guides
                        • Moz Academy
                        • API Docs
                        About Moz
                        • About
                        • Team
                        • Careers
                        • Contact
                        Why Moz
                        • Case Studies
                        • Testimonials
                        Get Involved
                        • Become an Affiliate
                        • MozCon
                        • Webinars
                        • Practical Marketer Series
                        • MozPod
                        Connect with us

                        Contact the Help team

                        Join our newsletter
                        Moz logo
                        © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
                        • Accessibility
                        • Terms of Use
                        • Privacy

                        Looks like your connection to Moz was lost, please wait while we try to reconnect.