Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Schema Markup Errors - Priority or Not?
-
Greetings All...
I've been digging through the search console on a few of my sites and I've been noticing quite a few structured data errors. Most of the errors are related to: hcard, hentry and hatom. Most of them are missing author & entry-title, while the other one is missing: fn.
I recently saw an article on SEL about Google's focus on spammy mark-up. The sites I use are built and managed by vendors, so I would have to impress upon them the impact of these errors and have them prioritize, then fix them.
My question is whether or not this should be prioritized? Should I have them correct these errors sooner than later or can I take a phased approach? I haven't noticed any loss in traffic or anything like that, I'm more focused on what negative impact a "phased approach" could have.
Any thoughts?
-
In that case I would say a phased approach would be fine. It is an issue that should be addressed, but I wouldn't classify it as "critical".
-
Thanks for the responses.
These changes will be managed by the developers, so it won't impact any other priorities that I have in the queue. My concern was whether this was pressing enough that I would have to push the developer towards a hard timeline vs a more phased one. I took a look at other clients on this platform and saw the same errors. So, this may be a platform wide markup error.
These are automotive clients, so their sites are OEM mandated. Therefore, I don't have any say in the types of markup they use. But, my goal is to impress upon them the fact that these errors could definitely negatively impact my clients (if not now, in the future).
-
I think it depends on what else you have in the queue for your clients. Without knowing what other priorities you have, I can't say whether this is more or less important. However, as Patrick said, correct markup helps search engines understand more about the context of what's on the page. It probably won't make a big ranking impact, and I doubt you're going to get penalized for some markup errors as long as you're not trying to spam using markup.
I definitely prefer Schema.org markup over Hcard, but rather than implementing it as per Schema.org you may want to consider JSON-LD - https://developers.google.com/schemas/formats/json-ld .
-
Hi there
Yes, I would consider this a priority as you want to have the most upto date and relevant markup on your site, so that crawlers can better understand your important information and attribute the right properties to your site/content.
I would also focus on Schema, as it's recognized by major search engines like Google, Bing, Yahoo, and Yandex, so you are pleasing multiple crawlers at once. Pages that have this markup also tend to rank four positions higher than pages without. So it is definitely worth the investment of time.
Hope this helps! Good luck!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Schema for blogs
When I run a wordpress blog through the structured data testing tool I see that there is @type hentry. Is this enough for blogs etc? Is this a result of Wordpress adding in this markup? Do you recommend adding @blogposting type and if so why? What benefit to add a specific type of schema? How does it help in blogging? Thanks
Technical SEO | | AL123al4 -
Hundreds of 404 errors are showing up for pages that never existed
For our site, Google is suddenly reporting hundreds of 404 errors, but the pages they are reporting never existed. The links Google shows are clearly spam style, but the website hasn't been hacked. This happened a few weeks ago, and after a couple days they disappeared from WMT. What's the deal? Screen-Shot-2016-02-29-at-9.35.18-AM.png
Technical SEO | | MichaelGregory0 -
The W3C Markup Validation Service - Good, Bad or Impartial?
Hi guys, it seems that now days it is almost impossible to achieve 0 (Zero) Errors when testing a site via (The W3C Markup Validation Service - https://validator.w3.org). With analytic codes, pixels and all kind of tracking and social media scripts gunning it seems to be an unachievable task. My questions to you fellow SEO'rs out there are 2: 1. How important and to what degree of effort do you go when you technically review a site and make the decision as to what needs to be fixed and what you shouldn't bother with. 2. How do you argue your corner when explaining to your clients that its impossible to active 100% validation. *As a note i will say that i mostly refer to Wordpress driven sites. would love ot hear your take. Daniel.
Technical SEO | | artdivision0 -
Increase 404 errors or 301 redirects?
Hi all, I'm working on an e-commerce site that sells products that may only be available for a certain period of time. Eg. A product may only be selling for 1 year and then be permanently out of stock. When a product goes out of stock, the page is removed from the site regardless of any links it may have gotten over time. I am trying to figure out the best way to handle these permanently out of stock pages. At the moment, the site is set up to return a 404 page for each of these products. There are currently 600 (and increasing) instances of this appearing on Google Webmasters. I have read that too many 404 errors may have a negative impact on your site, and so thought I might 301 redirect these URLs to a more appropriate page. However I've also read that too many 301 redirects may have a negative impact on your site. I foresee this to be an issue several years down the road when the site has thousands of expired products which will result in thousands of 404 errors or 301 redirects depending on which route I take. Which would be the better route? Is there a better solution?
Technical SEO | | Oxfordcomma0 -
429 Errors?
I have over 500,000 429 errors in webmaster tools. Do I need to be concerned about these errors?
Technical SEO | | TheKrazyCouponLady0 -
500 Server Error on RSS Feed
Hi there, I am getting multiple 500 errors on my RSS feed. Here is the error: <dt>Title</dt> <dd>500 : Error</dd> <dt>Meta Description</dt> <dd>Traceback (most recent call last): File "build/bdist.linux-x86_64/egg/downpour/init.py", line 391, in _error failure.raiseException() File "/usr/local/lib/python2.7/site-packages/twisted/python/failure.py", line 370, in raiseException raise self.type, self.value, self.tb Error: 500 Internal Server Error</dd> <dt>Meta Robots</dt> <dd>Not present/empty</dd> <dt>Meta Refresh</dt> <dd>Not present/empty</dd> Any ideas as to why this is happening, they are valid feeds?
Technical SEO | | mistat20000 -
Using Schema.org: Product or Event as the schema type?
Hello, Most of you heard from the launch of the new format for microdata: Schema.org and my question is about the different types of Schema they provide. Our websites provide an overview of courses, visitors can search/filter training courses and most important: read peer reviews. Until now we formatted (the source) of those courses with the schema type "Product" because it allows us to provide search engines with metadata about reviews via the "Aggregrated Rating". Recently we updated the information about courses, to also provide start dates and locations to users, just like the schema type for: "Events". Because we would like to provide search engines also with both types of data I would like to know your opinion. Schema.org looks like not to support the Aggregated Rating for Events and vice versa for Startdates/Locations for the Product type. And combining the two Schema types also does not looks like an option because we can't put them on the same level like it should be. So what would you recommend to use for kind of schema type(s), are we able to use the 'Product' type next to the 'Event' type and so to combine them? Thanks a lot!
Technical SEO | | Martijn_Scheijbeler0 -
Should there be a canonical tag on my 404 error page?
In my crawl diagnostics, I notice some 4xx client errors. They are appearing for pages that no longer exist, so I'm not sure what the problem is. Shouldn't they just be dealt as 404's? Anyway, on closer inspection I noticed that my 404 error page contains a canonical tag which points to the missing page. Could this be the issue? Is it a good idea to remove the canonical tag from this error page? Thanks.
Technical SEO | | Leighm0