Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • MozCon
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Digital Marketers
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      Track AI Overviews in Keyword Research
      Moz Pro

      Track AI Overviews in Keyword Research

      Try it free!
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • MozCon

        Save on Early Bird tickets and join us in London or New York City

      Unlock flexible pricing & new endpoints
      Moz API

      Unlock flexible pricing & new endpoints

      Find your plan
    • Blog
    • Why Moz
      • Digital Marketers

        Simplify SEO tasks to save time and grow your traffic.

      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. SEO Tactics
    3. Technical SEO
    4. Schema Markup Errors - Priority or Not?

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    Schema Markup Errors - Priority or Not?

    Technical SEO
    3
    5
    1984
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • AfroSEO
      AfroSEO last edited by

      Greetings All...

      I've been digging through the search console on a few of my sites and I've been noticing quite a few structured data errors. Most of the errors are related to: hcard, hentry and hatom. Most of them are missing author & entry-title, while the other one is  missing: fn.

      I recently saw an article on SEL about Google's focus on spammy mark-up. The sites I use are built and managed by vendors, so I would have to impress upon them the impact of these errors and have them prioritize, then fix them.

      My question is whether or not this should be prioritized? Should I have them correct these errors sooner than later or can I take a phased approach? I haven't noticed any loss in traffic or anything like that, I'm more focused on what negative impact a "phased approach" could have.

      Any thoughts?

      1 Reply Last reply Reply Quote 0
      • Everett
        Everett @AfroSEO last edited by

        In that case I would say a phased approach would be fine. It is an issue that should be addressed, but I wouldn't classify it as "critical".

        1 Reply Last reply Reply Quote 1
        • AfroSEO
          AfroSEO last edited by

          Thanks for the responses.

          These changes will be managed by the developers, so it won't impact any other priorities that I have in the queue. My concern was whether this was pressing enough that I would have to push the developer towards a hard timeline vs a more phased one. I took a look at other clients on this platform and saw the same errors. So, this may be a platform wide markup error.

          These are automotive clients, so their sites are OEM mandated. Therefore, I don't have any say in the types of markup they use. But, my goal is to impress upon them the fact that these errors could definitely negatively impact my clients (if not now, in the future).

          Everett 1 Reply Last reply Reply Quote 0
          • Everett
            Everett last edited by

            I think it depends on what else you have in the queue for your clients. Without knowing what other priorities you have, I can't say whether this is more or less important. However, as Patrick said, correct markup helps search engines understand more about the context of what's on the page. It probably won't make a big ranking impact, and I doubt you're going to get penalized for some markup errors as long as you're not trying to spam using markup.

            I definitely prefer Schema.org markup over Hcard, but rather than implementing it as per Schema.org you may want to consider JSON-LD - https://developers.google.com/schemas/formats/json-ld .

            1 Reply Last reply Reply Quote 1
            • PatrickDelehanty
              PatrickDelehanty last edited by

              Hi there

              Yes, I would consider this a priority as you want to have the most upto date and relevant markup on your site, so that crawlers can better understand your important information and attribute the right properties to your site/content.

              I would also focus on Schema, as it's recognized by major search engines like Google, Bing, Yahoo, and Yandex, so you are pleasing multiple crawlers at once. Pages that have this markup also tend to rank four positions higher than pages without. So it is definitely worth the investment of time.

              Hope this helps! Good luck!

              1 Reply Last reply Reply Quote 1
              • 1 / 1
              • First post
                Last post

              Got a burning SEO question?

              Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


              Start my free trial


              Browse Questions

              Explore more categories

              • Moz Tools

                Chat with the community about the Moz tools.

              • SEO Tactics

                Discuss the SEO process with fellow marketers

              • Community

                Discuss industry events, jobs, and news!

              • Digital Marketing

                Chat about tactics outside of SEO

              • Research & Trends

                Dive into research and trends in the search industry.

              • Support

                Connect on product support and feature requests.

              • See all categories

              Related Questions

              • mfrgolfgti

                How to get rid of bot verification errors

                crawl errors 4xx error

                I have a client who sells highly technical products and has lots and lots (a couple of hundred) pdf datasheets that can be downloaded from their website. But in order to download a datasheet, a user has to register on the site. Once they are registered, they can download whatever they want (I know this isn't a good idea but this wasn't set up by us and is historical). On doing a Moz crawl of the site, it came up with a couple of hundred 401 errors. When I investigated, they are all pages where there is a button to click through to get one of these downloads. The Moz error report calls the error "Bot verification". My questions are:
                Are these really errors?
                If so, what can I do to fix them?
                If not, can I just tell Moz to ignore them or will this cause bigger problems?

                Technical SEO | | mfrgolfgti
                0
              • plahpoy

                Product schema with no offer as owner wants to give price per customer

                Hi, Trying to markup products for a site that does not show prices. Is there any way to markup a product price when the business model is: 1. customer calls or contacts shop. 2. shop gives a price quote based on level of detail and finish on the product 3. there is no base or top price. Thanks in advance!

                Technical SEO | | plahpoy
                0
              • O2C

                Find all external 404 errors/links?

                Hi All, We have recently discovered a site was linking to our site but it was linking to an incorrect url, resulting in a 404 error. We had only found this by pure chance and wondered if there was a tool out there that will tell us when a site is linking to an incorrect url on our site? Thanks 🙂

                Technical SEO | | O2C
                0
              • ReSEOlve

                404 errors

                Hi I am getting these show up in WMT crawl error any help would be very much appreciated | ?escaped_fragment=Meditation-find-peace-within/csso/55991bd90cf2efdf74ec3f60 | 404 | 12/5/15 |
                | | 2 | mobile/?escaped_fragment= | 404 | 10/26/15 |
                | | 3 | ?escaped_fragment=Tips-for-a-balanced-lifestyle/csso/1 | 404 | 12/1/15 |
                | | 4 | ?escaped_fragment=My-favorite-yoga-spot/csso/5598e2130cf2585ebcde3b9a | 404 | 12/1/15 |
                | | 5 | ?escaped_fragment=blog/c19s6 | 404 | 11/29/15 |
                | | 6 | ?escaped_fragment=blog/c19s6/Tag/yoga | 404 | 11/30/15 |
                | | 7 | ?escaped_fragment=Inhale-exhale-and-once-again/csso/2 | 404 | 11/27/15 |
                | | 8 | ?escaped_fragment=classes/covl | 404 | 10/29/15 |
                | | 9 | m/?escaped_fragment= | 404 | 10/26/15 |
                | | 10 | ?escaped_fragment=blog/c19s6/Page/1 | 404 | 11/30/15 | |   |

                Technical SEO | | ReSEOlve
                0
              • TheKrazyCouponLady

                429 Errors?

                I have over 500,000 429 errors in webmaster tools. Do I need to be concerned about these errors?

                Technical SEO | | TheKrazyCouponLady
                0
              • Nightwing

                Diagnosing Canonical Errors Is Screaming frog reliable?

                Morning from suny & warm wetherby UK 🙂 On this page http://www.goldsboroughestates.co.uk/how-we-care-for-you/right-to-manage/ screaming frog is citing a canonical error but I'm confused as this piece of code is in place: http://www.goldsboroughestates.co.uk/About/right-to-manage" /> So my question is please - "Does this page  http://www.goldsboroughestates.co.uk/how-we-care-for-you/right-to-manage/ have a caninical error or is screaming frog useless? Other examples where screaming frog is picking up canonical errors include:
                http://www.goldsboroughestates.co.uk/what-our-customers-say/right-to-manage/
                http://www.goldsboroughestates.co.uk/buying-a-home/right-to-manage/ Oh forgot to say the preffered version is http://www.goldsboroughestates.co.uk/About/right-to-manage/ Any insights welcvome 🙂

                Technical SEO | | Nightwing
                0
              • potpiegirl

                4XX Errors - Adding %5c%5c to Links

                Hi all  😃 Hope someone can help me with this. The internal links on my hubby's business site occasionally break and add %5c%5c%5c endlessly to the end of the url - like this: site.com/about/hours-of-operation/\\\\\\\\% I cannot for the life of me figure out why it is doing this and while it has happened to me from time to time, I can't recreate it. My crawl diagnostics here in my SEOMox campaign show 19-20 urls doing this - it's nuts. Any insight? Thank you!! Jennifer ~PotPieGirl

                Technical SEO | | potpiegirl
                0
              • MaartenvandenBos

                403 forbidden error website

                Hi Mozzers, I got a question about new website from a new costumer http://www.eindexamensite.nl/. There is a 403 forbidden error on it, and I can't find what the problem is. I have checked on: http://gsitecrawler.com/tools/Server-Status.aspx
                result:
                URL=http://www.eindexamensite.nl/ **Result code: 403 (Forbidden / Forbidden)** When I delete the .htaccess from the server there is a 200 OK :-). So it is in the .htaccess. .htaccess code: ErrorDocument 404 /error.html RewriteEngine On
                RewriteRule ^home$ / [L]
                RewriteRule ^typo3$ - [L]
                RewriteRule ^typo3/.$ - [L]
                RewriteRule ^uploads/.$ - [L]
                RewriteRule ^fileadmin/.$ - [L]
                RewriteRule ^typo3conf/.$ - [L]
                RewriteCond %{REQUEST_FILENAME} !-f
                RewriteCond %{REQUEST_FILENAME} !-d
                RewriteCond %{REQUEST_FILENAME} !-l
                RewriteRule .* index.php Start rewrites for Static file caching RewriteRule ^(typo3|typo3temp|typo3conf|t3lib|tslib|fileadmin|uploads|screens|showpic.php)/ - [L]
                RewriteRule ^home$ / [L] Don't pull *.xml, *.css etc. from the cache RewriteCond %{REQUEST_FILENAME} !^..xml$
                RewriteCond %{REQUEST_FILENAME} !^..css$
                RewriteCond %{REQUEST_FILENAME} !^.*.php$ Check for Ctrl Shift reload RewriteCond %{HTTP:Pragma} !no-cache
                RewriteCond %{HTTP:Cache-Control} !no-cache NO backend user is logged in. RewriteCond %{HTTP_COOKIE} !be_typo_user [NC] NO frontend user is logged in. RewriteCond %{HTTP_COOKIE} !nc_staticfilecache [NC] We only redirect GET requests RewriteCond %{REQUEST_METHOD} GET We only redirect URI's without query strings RewriteCond %{QUERY_STRING} ^$ We only redirect if a cache file actually exists RewriteCond %{DOCUMENT_ROOT}/typo3temp/tx_ncstaticfilecache/%{HTTP_HOST}/%{REQUEST_URI}/index.html -f
                RewriteRule .* typo3temp/tx_ncstaticfilecache/%{HTTP_HOST}/%{REQUEST_URI}/index.html [L] End static file caching DirectoryIndex index.html CMS is typo3. any ideas? Thanks!
                Maarten

                Technical SEO | | MaartenvandenBos
                0

              Get started with Moz Pro!

              Unlock the power of advanced SEO tools and data-driven insights.

              Start my free trial
              Products
              • Moz Pro
              • Moz Local
              • Moz API
              • Moz Data
              • STAT
              • Product Updates
              Moz Solutions
              • SMB Solutions
              • Agency Solutions
              • Enterprise Solutions
              • Digital Marketers
              Free SEO Tools
              • Domain Authority Checker
              • Link Explorer
              • Keyword Explorer
              • Competitive Research
              • Brand Authority Checker
              • Local Citation Checker
              • MozBar Extension
              • MozCast
              Resources
              • Blog
              • SEO Learning Center
              • Help Hub
              • Beginner's Guide to SEO
              • How-to Guides
              • Moz Academy
              • API Docs
              About Moz
              • About
              • Team
              • Careers
              • Contact
              Why Moz
              • Case Studies
              • Testimonials
              Get Involved
              • Become an Affiliate
              • MozCon
              • Webinars
              • Practical Marketer Series
              • MozPod
              Connect with us

              Contact the Help team

              Join our newsletter
              Moz logo
              © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
              • Accessibility
              • Terms of Use
              • Privacy

              Looks like your connection to Moz was lost, please wait while we try to reconnect.