Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Schema Markup Errors - Priority or Not?
-
Greetings All...
I've been digging through the search console on a few of my sites and I've been noticing quite a few structured data errors. Most of the errors are related to: hcard, hentry and hatom. Most of them are missing author & entry-title, while the other one is missing: fn.
I recently saw an article on SEL about Google's focus on spammy mark-up. The sites I use are built and managed by vendors, so I would have to impress upon them the impact of these errors and have them prioritize, then fix them.
My question is whether or not this should be prioritized? Should I have them correct these errors sooner than later or can I take a phased approach? I haven't noticed any loss in traffic or anything like that, I'm more focused on what negative impact a "phased approach" could have.
Any thoughts?
-
In that case I would say a phased approach would be fine. It is an issue that should be addressed, but I wouldn't classify it as "critical".
-
Thanks for the responses.
These changes will be managed by the developers, so it won't impact any other priorities that I have in the queue. My concern was whether this was pressing enough that I would have to push the developer towards a hard timeline vs a more phased one. I took a look at other clients on this platform and saw the same errors. So, this may be a platform wide markup error.
These are automotive clients, so their sites are OEM mandated. Therefore, I don't have any say in the types of markup they use. But, my goal is to impress upon them the fact that these errors could definitely negatively impact my clients (if not now, in the future).
-
I think it depends on what else you have in the queue for your clients. Without knowing what other priorities you have, I can't say whether this is more or less important. However, as Patrick said, correct markup helps search engines understand more about the context of what's on the page. It probably won't make a big ranking impact, and I doubt you're going to get penalized for some markup errors as long as you're not trying to spam using markup.
I definitely prefer Schema.org markup over Hcard, but rather than implementing it as per Schema.org you may want to consider JSON-LD - https://developers.google.com/schemas/formats/json-ld .
-
Hi there
Yes, I would consider this a priority as you want to have the most upto date and relevant markup on your site, so that crawlers can better understand your important information and attribute the right properties to your site/content.
I would also focus on Schema, as it's recognized by major search engines like Google, Bing, Yahoo, and Yandex, so you are pleasing multiple crawlers at once. Pages that have this markup also tend to rank four positions higher than pages without. So it is definitely worth the investment of time.
Hope this helps! Good luck!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to get rid of bot verification errors
I have a client who sells highly technical products and has lots and lots (a couple of hundred) pdf datasheets that can be downloaded from their website. But in order to download a datasheet, a user has to register on the site. Once they are registered, they can download whatever they want (I know this isn't a good idea but this wasn't set up by us and is historical). On doing a Moz crawl of the site, it came up with a couple of hundred 401 errors. When I investigated, they are all pages where there is a button to click through to get one of these downloads. The Moz error report calls the error "Bot verification". My questions are:
Technical SEO | | mfrgolfgti
Are these really errors?
If so, what can I do to fix them?
If not, can I just tell Moz to ignore them or will this cause bigger problems?0 -
Product schema with no offer as owner wants to give price per customer
Hi, Trying to markup products for a site that does not show prices. Is there any way to markup a product price when the business model is: 1. customer calls or contacts shop. 2. shop gives a price quote based on level of detail and finish on the product 3. there is no base or top price. Thanks in advance!
Technical SEO | | plahpoy0 -
Find all external 404 errors/links?
Hi All, We have recently discovered a site was linking to our site but it was linking to an incorrect url, resulting in a 404 error. We had only found this by pure chance and wondered if there was a tool out there that will tell us when a site is linking to an incorrect url on our site? Thanks 🙂
Technical SEO | | O2C0 -
404 errors
Hi I am getting these show up in WMT crawl error any help would be very much appreciated | ?escaped_fragment=Meditation-find-peace-within/csso/55991bd90cf2efdf74ec3f60 | 404 | 12/5/15 |
Technical SEO | | ReSEOlve
| | 2 | mobile/?escaped_fragment= | 404 | 10/26/15 |
| | 3 | ?escaped_fragment=Tips-for-a-balanced-lifestyle/csso/1 | 404 | 12/1/15 |
| | 4 | ?escaped_fragment=My-favorite-yoga-spot/csso/5598e2130cf2585ebcde3b9a | 404 | 12/1/15 |
| | 5 | ?escaped_fragment=blog/c19s6 | 404 | 11/29/15 |
| | 6 | ?escaped_fragment=blog/c19s6/Tag/yoga | 404 | 11/30/15 |
| | 7 | ?escaped_fragment=Inhale-exhale-and-once-again/csso/2 | 404 | 11/27/15 |
| | 8 | ?escaped_fragment=classes/covl | 404 | 10/29/15 |
| | 9 | m/?escaped_fragment= | 404 | 10/26/15 |
| | 10 | ?escaped_fragment=blog/c19s6/Page/1 | 404 | 11/30/15 | | |0 -
429 Errors?
I have over 500,000 429 errors in webmaster tools. Do I need to be concerned about these errors?
Technical SEO | | TheKrazyCouponLady0 -
Diagnosing Canonical Errors Is Screaming frog reliable?
Morning from suny & warm wetherby UK 🙂 On this page http://www.goldsboroughestates.co.uk/how-we-care-for-you/right-to-manage/ screaming frog is citing a canonical error but I'm confused as this piece of code is in place: http://www.goldsboroughestates.co.uk/About/right-to-manage" /> So my question is please - "Does this page http://www.goldsboroughestates.co.uk/how-we-care-for-you/right-to-manage/ have a caninical error or is screaming frog useless? Other examples where screaming frog is picking up canonical errors include:
Technical SEO | | Nightwing
http://www.goldsboroughestates.co.uk/what-our-customers-say/right-to-manage/
http://www.goldsboroughestates.co.uk/buying-a-home/right-to-manage/ Oh forgot to say the preffered version is http://www.goldsboroughestates.co.uk/About/right-to-manage/ Any insights welcvome 🙂0 -
4XX Errors - Adding %5c%5c to Links
Hi all 😃 Hope someone can help me with this. The internal links on my hubby's business site occasionally break and add %5c%5c%5c endlessly to the end of the url - like this: site.com/about/hours-of-operation/\\\\\\\\% I cannot for the life of me figure out why it is doing this and while it has happened to me from time to time, I can't recreate it. My crawl diagnostics here in my SEOMox campaign show 19-20 urls doing this - it's nuts. Any insight? Thank you!! Jennifer ~PotPieGirl
Technical SEO | | potpiegirl0 -
403 forbidden error website
Hi Mozzers, I got a question about new website from a new costumer http://www.eindexamensite.nl/. There is a 403 forbidden error on it, and I can't find what the problem is. I have checked on: http://gsitecrawler.com/tools/Server-Status.aspx
Technical SEO | | MaartenvandenBos
result:
URL=http://www.eindexamensite.nl/ **Result code: 403 (Forbidden / Forbidden)** When I delete the .htaccess from the server there is a 200 OK :-). So it is in the .htaccess. .htaccess code: ErrorDocument 404 /error.html RewriteEngine On
RewriteRule ^home$ / [L]
RewriteRule ^typo3$ - [L]
RewriteRule ^typo3/.$ - [L]
RewriteRule ^uploads/.$ - [L]
RewriteRule ^fileadmin/.$ - [L]
RewriteRule ^typo3conf/.$ - [L]
RewriteCond %{REQUEST_FILENAME} !-f
RewriteCond %{REQUEST_FILENAME} !-d
RewriteCond %{REQUEST_FILENAME} !-l
RewriteRule .* index.php Start rewrites for Static file caching RewriteRule ^(typo3|typo3temp|typo3conf|t3lib|tslib|fileadmin|uploads|screens|showpic.php)/ - [L]
RewriteRule ^home$ / [L] Don't pull *.xml, *.css etc. from the cache RewriteCond %{REQUEST_FILENAME} !^..xml$
RewriteCond %{REQUEST_FILENAME} !^..css$
RewriteCond %{REQUEST_FILENAME} !^.*.php$ Check for Ctrl Shift reload RewriteCond %{HTTP:Pragma} !no-cache
RewriteCond %{HTTP:Cache-Control} !no-cache NO backend user is logged in. RewriteCond %{HTTP_COOKIE} !be_typo_user [NC] NO frontend user is logged in. RewriteCond %{HTTP_COOKIE} !nc_staticfilecache [NC] We only redirect GET requests RewriteCond %{REQUEST_METHOD} GET We only redirect URI's without query strings RewriteCond %{QUERY_STRING} ^$ We only redirect if a cache file actually exists RewriteCond %{DOCUMENT_ROOT}/typo3temp/tx_ncstaticfilecache/%{HTTP_HOST}/%{REQUEST_URI}/index.html -f
RewriteRule .* typo3temp/tx_ncstaticfilecache/%{HTTP_HOST}/%{REQUEST_URI}/index.html [L] End static file caching DirectoryIndex index.html CMS is typo3. any ideas? Thanks!
Maarten0