Time to Separate Company Websites or Keep it on One Domain?
-
Hey Everyone!
I am completely stumped with what I should do for the scenario I find myself in… I’m hoping with your experience, you could guide me into the right direction.
Let’s say our current website is Brown.com (Brown Group Inc.). We have a splash page, which links to two subfolders Brown Minerals (Brown.com/Minerals) and Brown Pet Products (Brown.com/Pet). Both of these are separate companies but owned by Brown Group Inc. Each company specializes in different industries, sell different products, have different customers and have different marketing. The only common thing the two companies have is the brand name “Brown” and owned by the same person.
Brown Group Inc.
(Brown.com)Brown Minerals
(Brown.com/Minerals)Brown Pet Products
(Brown.com/Pet)I work specifically for Brown Minerals. It is my job to develop a new website, build traffic to our website, improve our SEO rankings and to build the Brown Minerals online brand. I am afraid that the work I will be putting into building our online brand may not be as effective since we share the same domain name with Brown Pet Products, which their website is outdated, they have their own traffic, links, etc. specifically for their products & industry.
My question is, should we keep both websites in subfolders on the existing domain name or should we separate the websites and put them on their own domain names (BrownMinerals.com and BrownPetProducts.com)?
Thank you
-
Hi Christy,
Thanks for taking the time to reply. Great feedback and recommendation to pursue building out each company website with it's own domain. Thank you!
-
Hi there, thanks for your question! As the companies otherwise operate independently and it doesn't make sense to to cross-market the products under an umbrella brand, I would build out each company's website on its own domain.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
My site got hacked and now i have 1000s of 404 pages and backlinks. Should i transfer my site to a new domain name and start again?
My site was hacked and I had 1000s of pages that should not exist created and has had 1000s of backlinks put in. Now i have the same pages and backlinks redirecting to 404 pages. Is this why my site crashed out of google and my SEO fixes since have made no progress to my problem?
Industry News | | KeithWarbyUK0 -
Anyone use a white label SEO company?
I work on my own and beginning to get more clients than I can handle effectively so this is my first look into outsourcing some of the work. Does anyone have a good resource for white label SEO? Do you have any experience with the following? Others? Sky Diamond Media
Industry News | | Masbro
Webimax
Imprezzio (local)
Posirank
OrangeSoda
Profit By Search0 -
How to remove the inbound links of a website from Google Webmaster Tools?
Hello viewers, One of my projects (BannerBuzz.com) is having linked with this Site: http://www.article-niche.com/ and we can see so many inbound links in our Webmaster account from this site, we have already disavowed this site but still it is found in our Webmaster Tools and we don’t have option to mail them as the site is down, so kindly anyone help us out how to remove this back-links and I want to remove it from my Webmaster account as well as from “Search Results” as the site is down. Currently as this site is show down from long time and because of its back-links, our website (BannerBuzz.com) has been penalized by Google.
Industry News | | CommercePundit0 -
Traffic, rankings and own manual note in one interface, please :)
Hey guys, I really hope that such a tool exists out there. Here's the problem. My boss asked me to create a graph that shows the traffic, rankings and notes on our site updates in one place. Here's what I did I just made a screenshot of my Google analytics and rankings from RankTracker. Then I added it all in one Photoshop file and tried to combine them so that I can see if traffic drops coincided with keyword drops. Also, I added some manual notes about the updates on my site (like text updates on the homepage, etc). So, is there a tool that allows to combine Google traffic data with ranking data. Plus it should allow to add my own comments ? Here's the result of my crazy drawings so that you understand why I'm not happy about doing that in Photoshop 🙂 https://docs.google.com/file/d/0B_oX-XIT7OSCRC1jWUcxR3AwdkE/edit?usp=drive_web
Industry News | | VinceWicks0 -
Usage of Frames within a Website
Hi Guys, I came across a client's website that was using frames, but the frames weren't showing data from another website, but other internal pages of the same site. 1 Page shows duplicate content, fetched from rest of the pages in the website. What would be the best solution for this?
Industry News | | kasiddiqi0 -
Need reccomodations for Good SEO company
Hello, I'm looking for seo in the gaming industry - European languages Thanks
Industry News | | Rogeroz0 -
SEO Serice Company for aspx website
Do you know a reputable SEO company that has good experience in optimizing aspx website ? We are looking for one if you know one.
Industry News | | ypl0 -
How to Educate my Company About SEO
Hey Mozzers, I'm currently faced with a situation that I believe is probably quite common in the SEO industry. I'd like to get the input of the SEOMoz community to see how others have handled this situation and how I can use that to help my company and of course myself in this process 🙂 Here's the dealio. I recently obtained a position at a fairly large company ($500 million annually) with the task of being our Lead SEO, which I am loving, but am finding one thing to be a big hurdle to our success. Essentially no one here has any pre-existing knowledge about what SEO and inbound marketing are. There are a few younger folks who understand some of it, and a few of those who I work with on a daily basis are starting to get it, but I fear that many of the folks on our webteam and even higher up do not understand the value of SEO, the implications of certain things the webteam does to our website, and moreso the value of me being here as the sole SEO expert. I'm wondering if anyone else out there has been in a similar situation and how I might be able to effectively instill a culture of SEO within my company to get people to think about SEO before they do things. My first goal is to ensure people think about SEO before making changes to our site. My second goal is for them to see the power of proper SEO, thus proving how valuable I am to the company. Thoughts anyone?
Industry News | | CodyWheeler0