My keywords have low search volume - is it still worth starting a blog?
-
I'm thinking of starting a new blog, but when I did my keyword research I found that my keywords all have low search volume (under 100 searches per month, with the occasional keyword having 480 searches a month). Is this a deal breaker? Any recommendations would be great - thanks everyone!
-
I love the answers you've already gotten, and as I so frequently do, I recommend checking out Cyrus Shepard's "Keywords to Concepts" to get an understanding of how topical search works. Yes, the keywords you've brainstormed may individually have low search volume, but you may find there's a lot of potential organic traffic outside of those terms.
-
I agree with Michael here.
I will add that is also important to know if you have the ability to maintain a blog. If you're in a low value market then the effort maybe wasted. Making a industry leading blog, and maintaining it at levels above the competition may be challenging; depending on who you are up against.
Alternatively, simply achieving top ranking pages for these low volume keywords maybe adequate. Again as Michael points out it is all relative to the market you are in. A low volume keyword that drives a $100,000 sale may be worth extra effort to achieve, while a $1.00 sale wouldn't.
Hope it helps and good luck
-
Hi,
Have you had a look at related topics your (prospectives) buyers are interested about? A blog offers great opportunities in writing about subjects that are not directly related to your business.
- E.x. are there any complementary products your visitors need in order to get their job done?
- What problems do people try to solve, when they search for your keywords?
- What results do they obtain when they use your product?
Sum up: It might be worth to broaden your keywords and go away from your value proposition only (don't be to product-centric) and focus on the entire customer problem.
-
Hi,
Can you share that particular Keyword or niche?
Thanks
-
I think it really depends on your blog, the market and what you want to achieve. A tight niche could be very lucrative if you become the authority.
Say a keyword has approx 100 searches per month and you rank well and achieve a sale/signup/commitment per month from that. Then there are 30 other search terms with similar volumes you can rank for. Is this valuable to you?
If you are selling 'blue widgets' at £1 per widget and a typical customer only ever buys one or two then your niche blog may not be worth your efforts. But if they are repeat purchasers then again that changes the landscape.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What is your take on using Google images for blogs
In your opinion, do you think it is okay to use Google images for your blog posts as long as it credits or includes a link to the site in which you located it? We tried looking at stock art for some license-free photos and had no luck in coming up with good pictures. What rules or guidelines do you follow when looking for pictures for your customers blog (or your own)? A lot of our posts have to do with "what to do in this city" or "Where to go in this city". Do you think it's okay to use Google images for these types of posts?
Content Development | | qlkasdjfw0 -
I started a Wordpress blog, google indexed it...
How long before I can see those links show up in SEO Moz for my website? What elements is SEO Moz looking for before they add the wordpress site to my linking domains report? Regards, Jeff
Content Development | | biggieshaws0 -
Blog for SEO
Hello, When setting up a blog for seo, are same rules applied as far as keyword density, exact, phrase & broad match etc? We are in the process of setting up a blog on our site, with wordpress and want to start off on the right foot. Thank you
Content Development | | TP_Marketing0 -
Onsite Blogging Vs Guest Blogging
Hey all! I have a limited amount of time allocated to writing instructional blog posts for my company. When I complete an article I can do whatever I want with it: pitch it as a guest post on an industry blog, or post it on my company's onsite blog. I know there's not a magical solution regarding the percentage of time one should devote to guest blogging v. focusing on the company blog, but I figured I'd throw the conundrum out to the Mozzers anyway. In your opinion, how many of your writing resources should be devoted to guest posts, and how many should be devoted to maintaining the onsite blog? What if our onsite blog isn't currently receiving a lot of traffic? Thanks! Meg
Content Development | | ClarityVentures1 -
Opinions for the Long URL strings in WordPress Blogs.
We use Wordpress for our agency Blogs. The URL's are very long and the Moz does not like the long URL's. Should we use the stubby, short Wordpress URL's for each blog post? Is there a "Best Practice" for how one should use the Wordpress URL string?
Content Development | | theideapeople0 -
Archive older, low ranked content to help new content in Panda 2.2?
After watching the white board friday re: Panda 2.2, it got me to thinking about old content. One of the sites that I work with generates 3-10 new articles/day (movie reviews, interviews, guides, event previews, etc) and has been doing so since 2005. Now, they have almost 10k articles, 7k of which are indexed. The quality of the content varies, and much of it is dated (movies, events) much of the amount of older content gets 0-5 pageviews/month, made in the days BEFORE the site was using Google News + social tools to spread the word (and backlinks). Note that those older articles also of course tend to have 100% bounce, and small/zero TOS. Is this hurting the site? With 75-100 articles/month being published, I want to make sure they get maximum exposure. I'm also concerned that crawlers get sucked into the site chasing down old BS content, and that is hurting it as well. What to do with this content? Should I unpublish unpopular, dated content and get it off the internet? Or, do I leave it on, but NOINDEX it so Google won't crawl it?
Content Development | | EricPacifico0 -
How to Integrate a Wordpress Blog into my Website
We are looking at integrating a blog into our website. Unfortunately, our content management system is very clunky and not set up to quickly publish blog style content. I'd like to use Wordpress and set up the blog as a subdomain of my company website. Our URL is www.blockandcompany.com so the blog URL would be www.blog.blockandcompany.com. Is it correct to say that if the blog is set up this way, the search engines will see the regular website and the Wordpress hosted blog as one big site? I want to use the blog to write keyword-rich content, but I don't want to divide my SEO "equity" between two separate sites. Any advice?
Content Development | | Blockinc1 -
Connecting facebook and twitter to your wordpress blog?
Does anyone know a good plugin for connecting facebook and twitter to your wordpress blog? I’d like it so when i make a new post on my blog it automatically displays on my facebook/twitter
Content Development | | christinarule0