Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
My keywords have low search volume - is it still worth starting a blog?
-
I'm thinking of starting a new blog, but when I did my keyword research I found that my keywords all have low search volume (under 100 searches per month, with the occasional keyword having 480 searches a month). Is this a deal breaker? Any recommendations would be great - thanks everyone!
-
I love the answers you've already gotten, and as I so frequently do, I recommend checking out Cyrus Shepard's "Keywords to Concepts" to get an understanding of how topical search works. Yes, the keywords you've brainstormed may individually have low search volume, but you may find there's a lot of potential organic traffic outside of those terms.
-
I agree with Michael here.
I will add that is also important to know if you have the ability to maintain a blog. If you're in a low value market then the effort maybe wasted. Making a industry leading blog, and maintaining it at levels above the competition may be challenging; depending on who you are up against.
Alternatively, simply achieving top ranking pages for these low volume keywords maybe adequate. Again as Michael points out it is all relative to the market you are in. A low volume keyword that drives a $100,000 sale may be worth extra effort to achieve, while a $1.00 sale wouldn't.
Hope it helps and good luck
-
Hi,
Have you had a look at related topics your (prospectives) buyers are interested about? A blog offers great opportunities in writing about subjects that are not directly related to your business.
- E.x. are there any complementary products your visitors need in order to get their job done?
- What problems do people try to solve, when they search for your keywords?
- What results do they obtain when they use your product?
Sum up: It might be worth to broaden your keywords and go away from your value proposition only (don't be to product-centric) and focus on the entire customer problem.
-
Hi,
Can you share that particular Keyword or niche?
Thanks
-
I think it really depends on your blog, the market and what you want to achieve. A tight niche could be very lucrative if you become the authority.
Say a keyword has approx 100 searches per month and you rank well and achieve a sale/signup/commitment per month from that. Then there are 30 other search terms with similar volumes you can rank for. Is this valuable to you?
If you are selling 'blue widgets' at £1 per widget and a typical customer only ever buys one or two then your niche blog may not be worth your efforts. But if they are repeat purchasers then again that changes the landscape.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Blog.xyz.com
I have a site that is running its blog on www.blog.xyz.com and I am looking for ways to increase Google traffic. Would it be better to running the blog on something like: www.xyz.com/blog instead?
Content Development | | kevgrand0 -
Recommendations on the URL Structure When Posting Blogs
Sites are adopting different URL structures for posting blogs (examples below). Quicksprout ( www.domain.com/dateposted/blogposttitle) Moz (www.domain.com/blog/blogposttitle) SEO Book (www.domain.com/blogposttitle) What do you recommend?
Content Development | | SEO5Team0 -
Is it okay to delete old blog posts?
Hi All, I'm doing some SEO work on an entertainment (movies/tv/gaming) blog that started in 2011. Their recent articles have gained some popularity due to improved content and marketing, but there is some old stuff from the early days that was poorly written and gets virtually no traffic. These are mostly old news pieces. Out of approximately 10,000 articles, about 1,000 are receiving the lions share of the traffic. I feel like their good content is getting bogged down in a sea of crap. Would there be any harm in deleting some of those old posts? Is there a best practice for culling content? Thanks!
Content Development | | 74andsunny0 -
How do I find the most popular questions being searched in my industry?
I want to know what questions people are searching for answers to in my industry so that I can create the most relevant blog articles to write.
Content Development | | IntelliSuite0 -
Can We Publish Duplicate Content on Multi Regional Website / Blogs?
Today, I was reading Google's official article on Multi Regional website and use of duplicate content. Right now, We are working on 4 different blogs for following regions. And, We're writing unique content for each blog. But, I am thinking to use one content / subject for all 4 region blogs. USA: http://www.bannerbuzz.com/blog/ UK: http://www.bannerbuzz.co.uk/blog/ AUS: http://www.bannerbuzz.com.au/blog/ CA: http://www.bannerbuzz.ca/blog/ Let me give you very clear ideas on it. Recently, We have published one article on USA website. http://www.bannerbuzz.com/blog/choosing-the-right-banner-for-your-advertisement/ And, We want to publish this article / blog on UK, AUS & CA blog without making any changes. I have read following paragraph on Google's official guidelines and It's inspire me to make it happen. Which is best solution for it? Websites that provide content for different regions and in different languages sometimes create content that is the same or similar but available on different URLs. This is generally not a problem as long as the content is for different users in different countries. While we strongly recommend that you provide unique content for each different group of users, we understand that this may not always be possible. There is generally no need to "hide" the duplicates by disallowing crawling in a robots.txt file or by using a "noindex" robots meta tag. However, if you're providing the same content to the same users on different URLs (for instance, if both example.de/ and example.com/de/ show German language content for users in Germany), you should pick a preferred version and redirect (or use the rel=canonical link element) appropriately. In addition, you should follow the guidelines on rel-alternate-hreflang to make sure that the correct language or regional URL is served to searchers.
Content Development | | CommercePundit0 -
Blog Posts: 1 link per 125 words?
I've seen this "1 link per 125 words" for blog posts suggestion pop up a variety of places. I wanted to know if that's "correct" or a best practice? In my posts, I generally write between 800 to 1200 words with about 4 to 6 links in the body of the post. However, (and this may be a problem) I add about 13 links in my closing paragraph, "if you have any legal questions, etc etc, click here for your "Tampa personal injury attorney, Clearwater Personal Injury Attorney, etc etc for all the areas we practice in related to that blog post." Should I stop doing that? Does that come off as spammy? (The blog is hosted on our site, if that matters for this question at all). Thanks, Ruben
Content Development | | KempRugeLawGroup1 -
Can you use creative commons non-commercial images on a company blog?
Does anyone know if it is okay to use creative commons images on your company blog if they are under the Attribution-NonCommercial-NoDerivs 2.0 Generic license. Technically you are using it on a commercial site, but you are not directly making money from the image or selling it.
Content Development | | ProjectLabs0 -
Sourcing content and images for Office Interior Design Blog
Im currently building a blog on Wordpress, and I will be blogging about Office Interior Designs. When I look at my competition they have some great blog posts about office interior designs and I have no idea about how they get: a) The ideas to blog about, how do they find out about these office interior designs b) how they get the content for them, how do they know what to write about each one, do they need permission etc, c) if i am interested in doing a blog on the same office interior design as them, how can I get information )and permission from the company that done the office interior design) on the office interior design so i can blog about it and also how do i get the images and stuff. an example is http://www.officedesignblog.com/invensys-rail-office-concept/726/ I would like to cover this aswell, as i think my future readers would like to know about this. how did they get the images, and the information about the project so they could write a blog post about it? And how would I go about doing the same thing?
Content Development | | CompleteOffice1