Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
H1 tag- on home page - what is it best to include
-
is it best to have in the H1 tag
1. just our website address
2. combination of website address followed by short keywords about our website
-
It's depends upon your SEO strategy. Search engines give much weight to the H1 Tag. I vote for your second option : Site Name + Some Important Keyword.
-
Using the words of a great SEOer... Annielytics:
"Search engines use the H1 tag to interpret what a page is about, much the same way readers of a magazine use article titles to get an idea of what an article is about. When pages are missing H1 tags, it’s harder for both visitors and search engines to decipher what the page is about. The H1 tag should contain a judicious use of the keyword(s) you’re targeting the page for. Be careful to make the language natural and not keyword stuffed. If you have to decide between user experience and SEO, go with user experience."
I would just concentrate on using the H1 tag to add value to the users experience. I guess they will already know that they are on your website, so no need to remind them of this in the H1. As Annie mentions above, use it like you would if it was an article in a magazine. You wouldn't repeat the magazine name within an article title already in the magazine.
also, the 'beginners guide' link that Matt Roney has shared is a great resource!!
Hope that helps!
-
I can't think of a reason to include your website address in an H1 tag at all. H1 is intended to indicate the topic of the content on a page; it functions as a headline similarly to how a headline on a newspaper page works. That's why it's a somewhat decent place to place keywords—it indicates to search engines what the page is about.
For a homepage, I'd recommend using your brand name, in text. If there are other relevant keywords, use them as long as it appears natural and informative to visitors. But actually placing your URL in an H1 is unlikely to have any value for you.
You might want to check out the Beginner's Guide to SEO. This Visual Guide to Keyword Targeting and On-Page SEO could help, too.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Best structure for a news website including main menu nav
Just looking for thoughts and opinions on the best way to set up the main nav on a news website that covers a specific professional services sector. There are news items, archived news, blog, events, but also main menu links to the numerous news categories that go to a page listing the news articles under that category (as created in Wordpress when publishing the article). I'm thinking that having these off the main nav is diluting the juice to the more important pages including the events and the news page? Just thinking about how to rearrange and consolidate. Any thoughts on how people would structure something like this?
On-Page Optimization | | sam_legmark0 -
Link in H1 tag?
Hi guys, We're working through a redesign of our product page and are considering the following: http://screencast.com/t/NBSsDGA9vgS3 Currently the product name (including the brand name - Arc'teryx) in this case is included in the H1 and none of the title is linked. You can see this here: http://www.evo.com/synthetic-jackets/arcteryx-atom-lt-hoodie-womens.aspx The firm we're working with is proposing keeping the entire title in the H1 but linking the brand name to the entire brand assortment. My concern is that the brand name is a critical part of the product title and should be text (not a link). Any suggestions? Thanks!
On-Page Optimization | | evoNick
Will0 -
Hey guys! I was looking at adding the H1 tag lower on the page than the H2 tag because I want the top bit to be a call to action. Is this proper practice?
Hey guys! I was looking at adding the H1 tag lower on the page than the H2 tag because I want the top bit to be a call to action. Is this proper practice?
On-Page Optimization | | Web3Marketing870 -
Can I place H1 tag anywhere on page
Hello, For those of you who use Magento you will know it is not SEO friendly. When you create a category or product, the name of the product or category then becomes the H1 tag. We sell mens business shirts. For example we have a product called 'White poplin classic fit' this is also the H1 tag, nobody is ever going to search for that term so I have had my developer create a new attribute that allows me to keep the product name as it is and let's me create a new SEO friendly H1 tag, for example 'White business shirt' However, placing 'White business shirt' on the page to be visible by the visitor does not look good on the page. My question is. Can I place the H1 tag anywhere on the page? I have some tabs like below. I am thinking of add a tab in between delivery and returns called more info and placing more seo keywords including the H1 tag in this tab. Will this be OK or will this be seen as black hat technique?
On-Page Optimization | | mullsey0 -
H1 tag in the footer?
Quick question: I have been scouring SEOMoz.org along with webmaster forums looking for an answer, but we have a person who insists that the H1 tag be located in the Footer. I feel that is is fundamentally wrong because it is not the intent of the H1 tag, and I do not believe it is a best practice. That being said would we see what little value the H1 tag has disappear if we put it in the footer, would we be penalized, or am I being too vanilla by wanting to keep it in the Title position?
On-Page Optimization | | travelclickseo0 -
Footer link to home page?
Quick question - is it a best practice to add a footer link on each page of a website that points back to your home page, with the anchor text being your official brand name?
On-Page Optimization | | Bandicoot0 -
Is there a SEO penalty for multi links on same page going to same destination page?
Hi, Just a quick note. I hope you are able to assist. To cut a long story short, on the page below http://www.bookbluemountains.com.au/ -> Features Specials & Packages (middle column) we have 3 links per special going to the same page.
On-Page Optimization | | daveupton
1. Header is linked
2. Click on image link - currently with a no follow
3. 'More info' under the description paragraph is linked too - currently with a no follow Two arguments are as follows:
1. The reason we do not follow all 3 links is to reduce too many links which may appear spammy to Google. 2. Counter argument:
The point above has some validity, However, using no follow is basically telling the search engines that the webmaster “does not trust or doesn’t take responsibility” for what is behind the link, something you don’t want to do within your own website. There is no penalty as such for having too many links, the search engines will generally not worry after a certain number.. nothing that would concern this business though. I would suggest changing the no follow links a.s.a.p. Could you please advise thoughts. Many thanks Dave Upton [long signature removed by staff]0 -
Sequence of heading tags (H1, H2, H3, etc) important?
Meaning heading tags (H1, H2, H3, etc) are a critical part of good on-page optimisation. Fair enough. It helps humans and bots make sense of a page's content. 3 questions regarding implementation of heading tags: Should heading tags appear in sequence in the HTML code. I.e. H1 first, then H2 lower down, etc.? Can the page contain more than one H1 tag? Can the page contain multiple H2, H3, H4 tags?
On-Page Optimization | | AndreVanKets1
