Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Content Writing - it should be for the main corporate site, blog or for social media?
-
Hi There,
I have my main site : example.com
and
a related blog https://blog.example.com/
My management does not believe frequent content posting on the example.com
My Queries
1- Will it help boost ranking of **example.com **if we share frequent content on our blog https://blog.example.com/? How much impact it has?
2- Every body says content is the king, Ok fine, but when you are not allowed to share it on the main corporate site, then where to share it? Blog and social media sites? please help.
3- We are in a business where clients do not bother to go on sites and read, so in this scenario is it correct to say that you hav to create the content for search engine consumption even when your clients dont need it/or have not in the habit of reading it?
Hope somebody will enligten me caught in catch 22.
Regards
Tanveer
-
I will share about my case and how my business do.
1. We have two site that is http://litextension.com/ and http://blog.litextension.com/
In each site, we set up many paths to other site. We create site blog after main site a long time. However, we focus on content on site blog, almost indexes of http://blog.litextension.com/ are higher than http://litextension.com/ . Then, we add a lot of dofollow link on site blog, which leads to the main site. They are support together.
2. We creates many satellite sites to drive traffic to main site and blog site. Of course, we use social media site maximum.
-
Hi Patrick and Kane thanks for your insights, got some lead to work forward. Thanks again
-
Posting new content to blog.corporate.com is still better than publishing nothing at all. For SEO it won't help www.corporate.com as much as www.corporate.com/blog/ would help, but SEO is not the #1 goal of every content program.
You can still get tons of value from driving qualified traffic to blog.corporate.com using tactics like Facebook Ads and other paid social media, and that blog can still rank in search results and eventually drive prospects back to www.corporate.com. As Patrick mentioned, creating links in blog posts that point back to key pages on www.corporate.com will help on the SEO consideration.
So to answer your questions:
1 - Will it help boost ranking of example.com if we share frequent content on our blog https://blog.example.com/? How much impact it has?
Yes, but good internal linking will be help. It has less impact than if you were to get that content onto www.example.com/blog/.
2- Everybody says content is the king, Ok fine, but when you are not allowed to share it on the main corporate site, then where to share it? Blog and social media sites? please help.
Subdomain is next best option if a subfolder on the main site is not an option. So, post content on blog.corporate.com - and then share that link on social media.
3- We are in a business where clients do not bother to go on sites and read, so in this scenario is it correct to say that you hav to create the content for search engine consumption even when your clients dont need it/or have not in the habit of reading it?
In most 'boring' industries there are still decent ways to get users on to the website reading your content, you just have to be more creative. Here's a few posts with ideas and examples:
-
Hi there
To answer your first question, yes. Posting content to your website and on your blog will definitely help boost rankings and visibility for your main site, especially with relevant topics, distribution, and internal linking. Here are some ideas...
-
Do some research
-
What information is missing in your industry?
-
What are users actively searching for?
-
Where are they currently participating in conversation?
-
What language do they use in search and those discussions?
-
How do they digest their content?
-
Here's a quick resource on content gap analysis from Edge Multimedia
-
Take advantage of great tools like Open Site Explorer and SEMRush to get a handle on your competition and what's working / not working for them
-
Build out content on the site based on your research
-
Mind your obvious onsite SEO fundamentals (titles / meta descriptions / schema / content length and language / etc.) (resource)
-
Lay your site architecture out in an easy to use / understand fashion (Information Architecture for SEO)
-
Repurpose content through video / images / guides / e-books / how-tos / etc
-
Take advantage of internal site search functionality
-
What are users searching for on your site?
-
Distribute that content through social platforms / industry blogs / email marketing
-
You can try social paid advertising (based on target audience)
-
Also look into posting on Linked with a tagged URL giving credit to the original post on site
-
You can also try sevices like Outbrain or Taboola. Lastly, check out this post from Curata - HUGE list of opportunities.
-
Participate in the discussions that are happening in your industry
-
Social
-
You could take advantage of features like Twitter's Advanced Search and start fielding questions
-
News sites
-
Industry forums
-
Q&As
Where you share content will heavily depend on your audience and where they are. If you're a medical business and sharing content through hair styling mediums, you're not going to have much luck. Know your audience, know what they want, write the content, and distribute/share properly. Get involved!
I'm also interested that your audience doesn't go on sites and read content - is that true? Do you have proof of it? Could it be that you're not distributing your content in the right area? I'd look at your referral traffic and social traffic and see where your pitfalls are in analytics. Are they taking the next logical step in your content? Are they taking actions you want them to take? Are they bouncing off your site? If you can answer those, you can start to see what you need to improve on!
But never give up on getting people to your site - it's your brand and your internet home - make it inviting and provide incentive for users to engage and act on content!
Hope this helps! Good luck!
-
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
New blog contributors
For context my website is a content resource portal. In SEO training I have been told that it is a good SEO move to have as many content contributors as possible. As a result we are pushing to recruit new content contributors so they can be listed as new contributors/authors on our site alongside their valuable content. Would this move be good for our SEO rankings and is there anything in particular to consider with this?
Content Development | | Chanice0 -
Reusing content on different ccTLDs
We have a client with many international locations, each of which has their own ccTLD domain and website. Eg company-name.com, company-name.com.au, company-name.co.uk, company-name.fr, etc. Each domain/website only targets their own country, and the SEO aim is for each site to only rank well within their own country. We work for an individual country's operations, and the international head office wants to re-use our content on other countries' websites. While there would likely be some optimsation of the content for each region, there may be cases where it is re-used identically. We are concerned that this will cause duplicate content issues. I've read that the separate ccTLDs should indicate to search engines that content is aimed at the different locations - is this sufficient or should we be doing anything extra to avoid duplicate content penalties? Or should we argue that they simply must not do this at all and develop unique content for each? Thanks Julian
Content Development | | Bc.agency0 -
Shopify Blog vs Wordpress
We are moving our Ecommerce site to Shopify. Currently we run our blog on Wordpress and I'm wondering if anyone has an opinion on using the Shopify blog vs Wordpress?
Content Development | | Glaze0 -
Is there a tool for measuring content freshness?
i.e. crawling a site to identify last date of new or changed content? Thanks.
Content Development | | PeterTroast0 -
Is there a way to repost content (with permission) to another site without being penalized by Google?
I write a monthly Social Media Marketing column for a local Business Journal and the column is printed in their paper as well as posted on their website. Is there any way I can repost these articles on my website's blog without being penalized by Google for "duplicate content"?
Content Development | | vyki0 -
Onsite Blogging Vs Guest Blogging
Hey all! I have a limited amount of time allocated to writing instructional blog posts for my company. When I complete an article I can do whatever I want with it: pitch it as a guest post on an industry blog, or post it on my company's onsite blog. I know there's not a magical solution regarding the percentage of time one should devote to guest blogging v. focusing on the company blog, but I figured I'd throw the conundrum out to the Mozzers anyway. In your opinion, how many of your writing resources should be devoted to guest posts, and how many should be devoted to maintaining the onsite blog? What if our onsite blog isn't currently receiving a lot of traffic? Thanks! Meg
Content Development | | ClarityVentures1 -
Blog for SEO: embedded in the site or separate
Hello, For both ecommerce and sites that sell services, I've seen a lot of people recommending a blog for SEO. Should this blog be inside or separate from the main website for the most results? I can see how adding one to a site would create more unique content and an opportunity for link bait, but perhaps there is a reason to have a blog separate from the main site Thank you.
Content Development | | BobGW1 -
How do blogs affect seo?
Could you help me understand how blogs affect seo and how this works specifically when a blog is located within a site? Thank you!
Content Development | | derrickkuhn0