Local SEO Best Practise?
-
We are planning to localize our website by launching CCTLD. But there is a little confusion about some aspects, which are:
- Should we track location and take our visitors to their native domain?
- Or do we need to take our visitors to .com domain and show a Popup, if they want to visit the native region website?
- What is the best case study for localization?
-
Yet to finalize
-
You want to redirect them to the appropriate ccTLD for their location. How you handle language is up to you, there's no perfect solution. Someone in France searching on Google.fr is going to get websites in French 99 times out of 100.
How many countries and languages are you targeting?
-
As i read
Don't use machine translations and don't automatically redirect a user to a different language based on location. It's fine to suggest an alternate language site, but you don't know (without asking) if that English-language searcher in France is an expat, a student of foreign language, or someone who's lost on the internet.
-
Hi,
An IP-based redirect would be preferred. But before you get to that point, you should help visitors just land on the appropriate ccTLD to begin with. One primary way to do this is ensure each country's version of Google has the right ccTLD versions of your URLs indexed - see links below. Any other marketing you do should also serve the appropriate URLs. The IP-based redirect should really just be a fall-back in the event that they don't end up where you wanted.
Here's a couple resources that will help you through this process:
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Does A Local Therapist Need A Blog, or Should They Focus on Main Service Pages?
Hi everyone! I am just starting to practice SEO by assisting a friend with her local relationship therapy practice, and I'm not sure whether or not she needs a blog. Here's the content they currently have: A page for specific categories within relationship therapy (unmarried couples, marriage, divorce, pre-marital, etc) On each page, she describes what that type of therapy is, what clients can expect, and how she will help them during the process. My question is this: Does it make sense to start a blog, or, is it better to build out the main, static service pages with more content? I'm worried that if she does start a blog, that it could potentially take away from the authority of the main service pages. For example, let's say she writes a highly specific post titled "how to talk to your husband about marriage". Is it better to just incorporate aspects of this post on the main marriage page, or keep it as a blog post? I really appreciate any suggestions and I'm happy to answer any questions.
Local Website Optimization | | onitamara0 -
How accurate are google keyword estimates for local search volume?
We've all used the Google Adwords Keywords Tool, and if you're like me you use it to analyze data for a particular region. Does anyone know how accurate this data is? For example, I'd like to know how often people in Savannah, Georgia search for the word "forklift". I figure that Google can give me two kinds of data when I ask for how many people in Savannah search for "forklift". They might actually give me rough data for how many people in the region actually searched for the term "forklift" over the last 12 months, then divide by 12 to give me a monthly average. Or they might use data on a much broader region and then adjust for Savannah's population size. In other words, they might say, in the US people searched for "forklift" and average of 1,000,000 times a month. The US has a population of 300,000,000. Savannah has a population of about 250,000. 250,000 / 300,000,000 is 0.00083. 1,000,000 times 0.00083 is 208. So, "forklift" is searched in Savannah an average of 208 times. 1. is obviously much more accurate. I suspect that 2. is the model that Google is actually using. Does anyone know with reasonable certainty which it is? Thanks,
Local Website Optimization | | aj613
Adam0 -
Weird SEO Problem - No Longer Ranking in Some Areas
Hi Everyone, I’ve got a weird SEO issue that I hope you’ll be able to help with. I’ve broken it down in to the key points below: Impressions for our primary and secondary keywords dropped dramatically on 02.10.17. Impressions have only dropped on non geographical keywords. “UK” variants are still ranking well. Investigation shows we’re not ranking outside of London at all for primary and secondary keywords. Primary and secondary keywords are still ranking well in London, the city where we’re based We’ve looked at our competition who do rank for the primary keyword both in and outside London. We noticed we have our “postaladdress” in our schema. The competition don’t have their address in their schema. We updated our schema 2 weeks ago and now use the Yoast schema which is the same as our competitors use. Approx 1 week after removing the schema we started showing up for primary and secondary keyword again, but very low - fluctuating between page 15 and page 24. It’s been 2 weeks now and no improvement. AHREFS and google webmaster, both incorrectly detail that we rank top 5. Which is true to a degree, but only in London. Thank you in advance!
Local Website Optimization | | rswhtn0 -
Best SEO practice for project galley (image gallery) ? I need SEO Professionals advice.
Hi, i Have a website that is powerful and i dont want to hurt it. http://dreamgaragedoor.com/ right now i need a projects gallery page that people goes there to find out the models and products and services images. i have created the page and it would be 6 slider in the page and each slider has at least 10 images inside. first question is having this much images would or wouldnt hurt my webiste. second what ALT should i use for this many pictures in 1 page. for example i think having ALT like below in one page would be bad SEO wise. Sliding-gate-1, Sliding-gate-2, Sliding-gate-3, Sliding-gate-4,... please take a look at the gallery page and let me have your pro ideas. http://dreamgaragedoor.com/galleries/ thanks
Local Website Optimization | | Mishel2980 -
Hiring an SEO Company
I am looking to hire an SEO company each have there own ideas and strengths. My concerns are what is good and what is bad. Here is one company where their Silver Package fits within our budget. But there are a lot of features on here we do know if is it good or bad SEO. I attached the packages they send us. If we were to hire an SEO Company to do our offsite SEO, what should we be looking for that is considered whitehat seo for 2015? zCJowNb
Local Website Optimization | | TIM_DOTCOM0 -
SEO and Redirecting Site to a Different Firm's Domain while Maintaining Current Domain's Rankings
I am a plaintiffs' attorney with a website that ranks well for my major practice areas. I am considering taking a position with a new firm. As part of the discussion, the new firm would allow me to keep my current site so long as it redirects to my bio page on their firm's site. My goal is to keep my current site ranking well and continuously work on SEO efforts, in case I leave the new firm and want to rely on my current site in the future. My questions are: Is there a way to redirect my site every time it shows up in the listings (I have 1000+ indexed pages) without sacrificing its current rankings b/c of bounce rate issues, etc and 2) If I continue to add pages and work on SEO for my site while it redirects to another, will those efforts be worthwhile due to the redirect? I want to keep trying to build my site even though it redirects to a page on a different domain.
Local Website Optimization | | crpoll0 -
Can a localization web design update hurt SEO?
Hi mozzers, Me and my team are having a major website refresh and update for one of our client's. The structure of the website can be divided into 2 types of pages: corporate pages(representing the core services of the company which rank nationally) and microsite pages(representing each and every 30+ franchise locations ranking locally). Right now when you visit the Seattle microsite page you have localization feel but the main nav(of corporate site) remains at the top on top of the subnav(orange under map) which is customized for the location where you are in. My colleague who is the main person in charge of this website update would like to create a better localization experience for users in specific cities by having one main navigation instead of 2 displaying exactly the same pages displayed on the actual subnav (actual microsite) (images are below of actual and potential look of the website). FYI: URLs will remain the same. I really like this idea of a more personalized experience but I am afraid that the local seo strategy we have done so far may be jeopardized because of this new design but i am not sure. Am I right? Are we going to lose national and/or local rankings? Will this fresh design hurt the SEO we have been doing for the past few years? It would be great to provide me "best practice" tips to follow for this case as far as what are the steps I should be paying attention... Thank you guys! ktJrsNx.png Boq4Pvt.png
Local Website Optimization | | Ideas-Money-Art0 -
Local SEO + Best Practice for locations
Hi All, Based on a hypothetical scenario, lets say you are a plumber. You live and operate within Chelsea in London. You have established a Google places profile and incorporated schema data to tell Google your fixed place location. In addition you operate in several nearby towns with no fixed location presence. i.e Brentford, Bromley, Catford, Cheswick and Tottenham. I create a feature rich page on 'How to find a quality plumber'. Within the page I incorporate the following description: blah blah, as a quality plumber serving the community of Chelsea, we also offer our services to nearby towns of Brentford, Bromley, Catford, Cheswick and Tottenham. I create hyperlinks for the towns (Brentford, Bromley, Catford, Cheswick and Tottenham) that allow the user see in details a full list of services, operation hours, etc. Naturally all towns will have there own unique content (no duplication). Question
Local Website Optimization | | Mark_Ch
Is the above scenario the correct way to provide local seo or is this approach considered spammy to Google? Thanks Mark0