Website rankings drop significantly after moving to new hosting provider
-
My website - www.isacleanse.co.nz has dropped from being top10 rankings for all of my keywords to not even being in top 50 after just checking now.
It used to be hosted on: www.1stdomains.nz
It got migrated to Sitground servers about a month agoSee attached screenshot - would moving hosting provider cause such a huge drop? Or would there be anything else I should be looking at ?
-
Now that I check rankings for isacleanse.co.nz (without the www.) the keywords are all ranking in the same spot they used to be... so what I can gather there is no issue but instead my 'rank tracker' for keywords within MOZ was updating the rankings for a www. when the rankings have now moved to the non www. site?
Does that make sense? I've now reinstated back the www. before the domain name as I prefer it this way.
I will still make those changes that you've mentioned above! Much appreciated
-
Make sure that you are doing 301 redirects from your www links to your new non-www links. This will tell search engines where the new pages are.
-
Not as important reason as the rest I mentioned. Correct all and will be fine.
-
Thanks for your responses Frank & Krzysztof!
From what I can tell the site has been migrated and is now showing as isacleanse.co.nz and it used to have a www. before it - would this be the reason for the drop?
-
Hi Sandi Matic.
Indeed, server location is in US and that matters.
On the other hand I see in google search result versions of your website: with www and without www. I see also this at the end of google results:
"In order to show you the most relevant results, we have omitted some entries very similar to the 89 already displayed.
If you like, you can repeat the search with the omitted results included."
so this means you have some amount of similar content.In code I see this: but your website is dedicated to New Zealand right? Change this (and all other) to en-NZ. Setting hreflang can help too.
Also you have little amount of linking domains (weak or weaker domains after new penguin 4). Worth to do is linkbuilding.
Another errors are meta descriptions are part of main content, heading h1 doubled, etc. To check all, page by page seo audit is needed. Even if you had it before, now you have to fix those onpage things to get better serps/traffic.
-
I only see 2 reasons for your rank to drop like this after switching servers. Your site is slower after the move and your servers location(not sure about this one, maybe someone else can confirm).
#1 - Site speed is a key factor for ranking so if you had excellent speed and you switched to average speed, this could be one of the cause.
Did you notice if your site is slower after the move? And how long after the move did your rank start dropping?
#2 - If your server was in New Zealand and now it's, lets say in the US, there is an added respond time for people looking for you website in New Zealand.
Do you know in which country is the new server located in? A good CDN might help if that's the issue.
I hope this points you in the right direction to get your issue resolved!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Site move?
What happens in a site move from a subdomain to a new domain and how does that effect the root domain of the subdomain and whether or not the subdomain SEO would be transferred to the new domain?
Web Design | | Jjjay1 -
International Websites - Hosting, Domain Names, & Configuration
What is the best way to configure a website that targets a number of countries and languages around the world? For example, Apple has websites optimized for just about every country and language in the world (see: https://www.apple.com/choose-country-region/). When you choose the UK it takes you to: https://www.apple.com/uk/ When you choose China it take you to: https://www.apple.com/cn/ Etc. When you go to apple.co.uk it forwards you to the UK version of the website. The same is true for apple.cn. Is this the ideal way to set it up? I have also seen websites that have each version of the website on its own TLD such as exampleBrand.co.uk and exampleBrand.cn - in this example they don't forward to the .com. My concern with Apple's solution is SEO and hosting. Do consumers favor seeing their country's TLD in search results over exampleBrand.com/uk? For hosting, shouldn't the mainland China version of the website be hosted in China? Is it possible to just host a folder of a website in a certain country such as the cn folder for China? Any suggestions would be appreciated. I was unable to find much info on this.
Web Design | | rx3000 -
Key word rankings for subsets of professions
Hello, I am a web designer who predominantly works with WordPress at the moment but I have the ability to work on any platform. Now locally I rank high for terms like Wordpress designer nj but my broad keyword web design nj has been on the decrease. From page 1 to 5 or 6 now. I would like to rank on page1 for this term regularly as it provides the best chance at new leads. I currently do not have a page on my site dedicated to web design alone my focus has all been Wordpress. is it recommended to create a separate page to rank for web design keywords as well even though the majority of business I do is with Wordpress?
Web Design | | donsilvernail0 -
Website design chnage and massive traffic drop?
I changed my Drupal theme to "Bootstrap 3" and now my traffic is down 50% gradually in past 5 days, can this be theme related? Answers to checks below : 1). There were no redirects involved, I just flipped a switch and changed theme for my Drupal blog. 2). No issues reported by Google WMT except the fact that impressions fell, see stat images for comparison at - http://imgur.com/a/5PssH#0. 3). site:mysiteurl.com shows healthy "About 201,000 results". 4). Checked slow loading times and browser issue, nothing there. 5). It's not a seasonal drop. Pls. suggest what else should I focus upon to find the reason. @Prateek_Chandra where can I share my analytic report with you privately. I can also enable guest access to my account for you to have a look.
Web Design | | techdna11 -
Live website is an addon domain - Need site old development url inaccessable from live domain
Hi everyone, I have a website which is built in Joomla 2.5. The development site is located at www,abc.com/subdomain/. We have set the site live using an addon domain which is www.xyz.com. The problem is, www.abc.com/subdomain/ is still accessible and being crawled by Google. How is the best way to make the development url inaccessible? Any help would be appreciated!
Web Design | | DougHosmer0 -
Is it common to have some of error/warning(currency duplicate,redirect, etc...) in most website that rank well?
Hi could any body could give me some idea on 'on page optimisation' Currently in my campaign I have around 3000+ errors, 14,000+ warning, 7000+ notices for the following reasons: Overly-Dynamic URL
Web Design | | LauraHT
Temporary Redirect
Title Element Too Long (> 70 Characters)
Duplicate Page Title
etc... First of all I know these have negative effect on SEO. Now to fix towards those issues it involve lots of works and times. At the same time most of our important keywords/url rank position have not changed over the last 12 months. Does that mean the above has only limited negative effect? I just want to know is it worthy to invest the man/hour/money to clean those issues. As it involves decent development time. Is it common to have some of error/warning in most website that rank well? (e.g. I 've seem may big website have duplicate title/meta-desc on their currency variant page)0 -
Am I on the right track -- still not seeing results in rank, traffic, etc.
I am a complete novice, but I tend to learn quickly. My site is one year old, and I have very low traffic. I also rank poorly. I have recently learned a ton, and made some changes: 1. Put in meta no follow, no index tags on certain pages 2. Found and fixed some horrid content -- I had forgotten to finish certain pages (!) and they had been left up for months -- a good example is /California-homeschool.html basically said "Washington homeschool, blah, blah, blah" for about 8 months before I fixed it (!) 3. Added new content, changed the look and navigation of the site, added social media links and have been working to build those up (FB, Twitter, etc) 4. Started blogging regularly. Those are the main things I have done. I plan to continue to add content, tweak the navigation, and blog regularly. From what I can tell, link building should happen organically. My question is: Am I on the right track? Here is a link to my site: http://www.i-school-at-home.com Am I missing anything -- there seems to be so much info out there. Because there is a time lag between making changes and seeing results, I just would love to know if I am on the right track, before I devote more time to this strategy. What I would like to do is be the #1 homeschool website (long term goal) and generate revenue (eventually) from affiliate marketing and creating my own curriculum and resources. Thank you!!!!!!
Web Design | | WendyKKelly0 -
Google News we were dropped and need help finding ot why
Hi i have a site called in2town lifestyle magazine http://www.in2town.co.uk/ and up until two months ago we were with google news and for a long time. But then all of a sudden we were dropped which left us with no confidence about our site and led us to make changes to the site, some good and some bad to try and find out what was wrong with our site and why we were dropped. We have now been concentrating on sorting the site out which has led in a drop in traffic due to not updating it as we should because we are more concerned in trying to make it a quality lifestyle magazine and get back in google as well as making it a good experience for our readers.. I would like your help and finding out what you feel is wrong with our site so we can then work on it and change it and try and find out what went wrong with google news. we have spent years on the site but now we have gone in the wrong direction because we were more worried about google news. If you can advise us on how we should change the site and sort the site out and make it into the professional site it was once more then that would be great.
Web Design | | ClaireH-1848860