Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • SEO Q&A
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Digital Marketers
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • MozCon

        Save on Early Bird tickets and join us in London or New York City

      Unlock flexible pricing & new endpoints
      Moz API

      Unlock flexible pricing & new endpoints

      Find your plan
    • Blog
    • Why Moz
      • Digital Marketers

        Simplify SEO tasks to save time and grow your traffic.

      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. Digital Marketing
    3. Web Design
    4. Website rankings drop significantly after moving to new hosting provider

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    Website rankings drop significantly after moving to new hosting provider

    Web Design
    3
    7
    3011
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • IsaCleanse
      IsaCleanse last edited by

      My website - www.isacleanse.co.nz has dropped from being top10 rankings for all of my keywords to not even being in top 50 after just checking now.

      It used to be hosted on: www.1stdomains.nz
      It got migrated to Sitground servers about a month ago

      See attached screenshot - would moving hosting provider cause such a huge drop? Or would there be anything else I should be looking at ?

      J2ahi

      1 Reply Last reply Reply Quote 0
      • IsaCleanse
        IsaCleanse @FrankViolette last edited by

        Now that I check rankings for isacleanse.co.nz (without the www.) the keywords are all ranking in the same spot they used to be... so what I can gather there is no issue but instead my 'rank tracker' for keywords within MOZ was updating the rankings for a www. when the rankings have now moved to the non www. site?

        Does that make sense? I've now reinstated back the www. before the domain name as I prefer it this way.

        I will still make those changes that you've mentioned above! Much appreciated

        1 Reply Last reply Reply Quote 0
        • FrankViolette
          FrankViolette @IsaCleanse last edited by

          Make sure that you are doing 301 redirects from your www links to your new non-www links. This will tell search engines where the new pages are.

          IsaCleanse 1 Reply Last reply Reply Quote 0
          • PenaltyHammer
            PenaltyHammer @IsaCleanse last edited by

            Not as important reason as the rest I mentioned. Correct all and will be fine.

            1 Reply Last reply Reply Quote 0
            • IsaCleanse
              IsaCleanse last edited by

              Thanks for your responses Frank & Krzysztof!

              From what I can tell the site has been migrated and is now showing as isacleanse.co.nz and it used to have a www. before it - would this be the reason for the drop?

              PenaltyHammer FrankViolette 2 Replies Last reply Reply Quote 0
              • PenaltyHammer
                PenaltyHammer last edited by

                Hi Sandi Matic.

                Indeed, server location is in US and that matters.

                On the other hand I see in google search result versions of your website: with www and without www. I see also this at the end of google results:
                "In order to show you the most relevant results, we have omitted some entries very similar to the 89 already displayed.
                If you like, you can repeat the search with the omitted results included."
                so this means you have some amount of similar content.

                In code I see this: but your website is dedicated to New Zealand right? Change this (and all other) to en-NZ. Setting hreflang can help too.

                Also you have little amount of linking domains (weak or weaker domains after new penguin 4). Worth to do is linkbuilding.

                Another errors are meta descriptions are part of main content, heading h1 doubled, etc. To check all, page by page seo audit is needed. Even if you had it before, now you have to fix those onpage things to get better serps/traffic.

                1 Reply Last reply Reply Quote 3
                • FrankViolette
                  FrankViolette last edited by

                  I only see 2 reasons for your rank to drop like this after switching servers. Your site is slower after the move and your servers location(not sure about this one, maybe someone else can confirm).

                  #1 - Site speed is a key factor  for ranking so if you had excellent speed and you switched to average speed, this could be one of the cause.

                  Did you notice if your site is slower after the move? And how long after the move did your rank start dropping?

                  #2 - If your server was in New Zealand and now it's, lets say in the US, there is an added respond time for people looking for you website in New Zealand.

                  Do you know in which country is the new server located in? A good CDN might help if that's the issue.

                  I hope this points you in the right direction to get your issue resolved!

                  1 Reply Last reply Reply Quote 2
                  • 1 / 1
                  • First post
                    Last post

                  Got a burning SEO question?

                  Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


                  Start my free trial


                  Browse Questions

                  Explore more categories

                  • Moz Tools

                    Chat with the community about the Moz tools.

                  • SEO Tactics

                    Discuss the SEO process with fellow marketers

                  • Community

                    Discuss industry events, jobs, and news!

                  • Digital Marketing

                    Chat about tactics outside of SEO

                  • Research & Trends

                    Dive into research and trends in the search industry.

                  • Support

                    Connect on product support and feature requests.

                  • See all categories

                  Related Questions

                  • KempRugeLawGroup

                    Weird Layout on Initial Website Load?

                    Whenever I open my site from an uncached source, like google incognito, for a split second it displays purple links and a white background while it loads the rest of the content. I've included a screenshot. Is there any way to fix that.? The site is www.kemprugegreen.com. u8P9q

                    Web Design | | KempRugeLawGroup
                    1
                  • StillLearning

                    Website Redesign and Migration to Squarespace killed my Ranking

                    My old website was dated, ugly, impossible to update and a mess between hard-coded pages and WP, but we were ranking #1 in the organic searches for our key words. I just redesigned my website using Squarespace.  I kept most of the same text on the pages (for key words) and kept the same Meta-Tags and Title Tags for each page as much as possible. Once I was satisfied that I had done as much on-page optimization as I could, I changed the IP in our Domain Name Registry so that it would point to our new website on the Squarespace host.  And our new website was live! ...Then I watched in dismay as our ranking fell into oblivion. I think this might have something to do with not doing any 301 redirects from the old website and losing all of my link juice. Is this the case?  And, if so, how do I fix it? Our website url is www.kanataskinclinic.ca Thanks

                    Web Design | | StillLearning
                    1
                  • Stuart26

                    Mergers & Acquisitions - Website Transition Good practice

                    Hi everyone, I was wondering if anyone has come across good practice for maintaining websites after a merger or acquisition where there needs to be an association between two websites of the two companies involved. For an acquisition, I'm considering moving the acquired company to a sub domain of the parent company e.g. aquiredcompany.parentcompany.com. On both websites there wmay be a prominant popup so visitors can switch between the websites if they have visited the incorrect one. One worry I have is the acquired company has some good rankings, which I want to keep. I will of course manage the process through 301 redirects. But I was wondering if anyone has any thoughts on this approach or can suggest any better solutions. Thanks in advance, Stuart

                    Web Design | | Stuart26
                    0
                  • johncurlee

                    Best practice for multilanguage website ( PHP feature based on Browser or Geolocalisation)

                    Hi Moz Experts I would like to know what does it the best practice for multilanguage website for the default language ? There are several PHP features to help users to get the right language when they come from SEO and direct; present the default language by browser language, by gelolocalisation, etc. However, which one is the most appropriate for Quebec company that try to get outside Canada ? PRO and CONS. Thank you in advance.

                    Web Design | | johncurlee
                    0
                  • KevinBloom

                    Multiple websites for different service areas/business functions?

                    I'm wondering what the implications are for having multiple domains for different service areas of a company? I realize having multiple domains for one company can be troublesome because of the possibility of duplicate content, keyword cannibalization, and linkbuilding to multiple domains. But when the domains are for very different service offerings/unique business functions that each serve  their own purpose (and have  different positionings), is there a downside to having more than one domain? Any thoughts would be appreciated!

                    Web Design | | KevinBloom
                    0
                  • BeytzNet

                    E-Commerce Website Architecture - Cannibalization between Product Categories and Blog Categories?

                    Hi, I have an e-commerce site that sells laptops. My main landing pages and category pages are as follows:
                    "Toshiba Laptops", "Samsung Laptops", etc. We also run a WP blog with industry news.
                    The posts are divided into categories which are basically as our landing pages.
                    The posts themselves usually link to the appropriate e-commerce landing page.
                    For example: a post about a new Samsung Laptop which is categorized in the blog under "Samsung Laptops" will naturally link somewhere inside to the "samsung laptops" ecommerce landing page. Is that good or do the categories on the blog cannibalize my more important e-commerce section landing pages? Thanks

                    Web Design | | BeytzNet
                    0
                  • JoshTurner

                    Changing from Squarespace to Wordpress - Will I Lose My Rankings?

                    I have a friend who has a squarespace site that is giving him lots of trouble.  For one, even though it is supposed to redirect to GreenSpaceConstruct.com...Bing and Yahoo don't seem to recognize this domain.  Instead, they show greenlightconstruct.squarespace.com in the serp's.  Oddly, Google shows the site as GreenSpaceConstruct.com. The site is ranking well for some terms.  I'm afraid that converting to wordpress will hurt his rankings in the short term.  If bing and yahoo are crawling this squarespace domain, and he moves it...is there a way not to just completely lose the rankings? Thanks for any thoughts.  Much appreciated! Josh

                    Web Design | | JoshTurner
                    0
                  • deuce1s

                    How would restructuring the navigation of my website affect my rankings?

                    I want to restructure the navigation of my website for a few reasons: 1. It isn't intuitive/clear to the user 2. It is way too big, it has too many links and thus causes the number of links on many pages to be >100. 3. I want to get rid of file extensions as part of the URLs (.html, .php) 4. I want to achieve a "tree"-like navigation system, with categories, subcategories and so on. In the process of cleaning up my website, I had to 301 redirect a lot of duplicate pages, fix broken links, etc. I have a lot of 301 redirects already, and in the process of restructuring the navigation of my website I know I'm going to get more. Will the addition of new 301 redirects have an effect on my rankings? (I'm basically going to be changing all of the URLs) What kind of SEO effect will restructuring the navigation at the top of the page (reducing the # of links on the main menu) have on my site? What is the best strategy to implement in this situation?

                    Web Design | | deuce1s
                    0

                  Get started with Moz Pro!

                  Unlock the power of advanced SEO tools and data-driven insights.

                  Start my free trial
                  Products
                  • Moz Pro
                  • Moz Local
                  • Moz API
                  • Moz Data
                  • STAT
                  • Product Updates
                  Moz Solutions
                  • SMB Solutions
                  • Agency Solutions
                  • Enterprise Solutions
                  Free SEO Tools
                  • Domain Authority Checker
                  • Link Explorer
                  • Keyword Explorer
                  • Competitive Research
                  • Brand Authority Checker
                  • Local Citation Checker
                  • MozBar Extension
                  • MozCast
                  Resources
                  • Blog
                  • SEO Learning Center
                  • Help Hub
                  • Beginner's Guide to SEO
                  • How-to Guides
                  • Moz Academy
                  • API Docs
                  About Moz
                  • About
                  • Team
                  • Careers
                  • Contact
                  Why Moz
                  • Case Studies
                  • Testimonials
                  Get Involved
                  • Become an Affiliate
                  • MozCon
                  • Webinars
                  • Practical Marketer Series
                  • MozPod
                  Connect with us

                  Contact the Help team

                  Join our newsletter
                  Moz logo
                  © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
                  • Accessibility
                  • Terms of Use
                  • Privacy

                  Looks like your connection to Moz was lost, please wait while we try to reconnect.