Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Using CSS to hide anchor text
-
Hi all,
In my website, I would like to use CSS to set the anchor text to "website design service"(my company provides web design service) but show the button text as "website", due to some artistic reasons. Therefore, the anchor text for the link is "website design service" but what users see is "websites". Does this sound spammy to Google? Is it a risky move that might hurt my SEO?
Looking for some advises here. Thank you very much.
Best,
-
It helps! Thank you!
-
It's something you shouldn't _really _doing so it comes with the usual warning of "use with caution"...
That said, the chances of anything negative happening here are so slim it's probably not worth worrying about. If you were cloaking shady anchor text relating to gambling or viagra it would be a different story.
There are two other points to be aware of here though. Firstly, it's very unlikely you'll see any ranking difference between those two link anchors in your link profile. The other is that it sounds like you're dropping footer links on your clients' sites to build your link profile. That one is cause for genuine concern if it's on a large volume. If it's only a couple of sites, disregard everything below!
How these are treated post Penguin 4.0 I don't know just yet but at best, they're given very little weight. We've just finished pulling one of our web design clients back up from ~ page 8 after he built a large volume of those same footer links over about 6 months. It may be because they were all irrelevant links (his clients have nothing to do with web design, obviously) or perhaps because his anchor profile was 98% "Web Design". Which of these caused the problem is quite irrelevant.
We removed those links from all but a handful of sites and he's back to the middle of page 1 so the real work just started. This was earlier in the year so again, I have no clue how that same thing would play you now after the latest update.
Hope that helps!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Why is /home used in this company's home URL?
Just working with a company that has chosen a home URL with /home latched on - very strange indeed - has anybody else comes across this kind of homepage URL "decision" in the past? I can't see why on earth anybody would do this! Perhaps simply a logic-defying decision?
Intermediate & Advanced SEO | | McTaggart0 -
Will Google View Using Google Translate As Duplicate?
If I have a page in English, which exist on 100 other websites, we have a case where my website has duplicate content. What if I use Google Translate to translate the page from English to Japanese, as the only website doing this translation will my page get credit for producing original content? Or, will Google view my page as duplicate content, because Google can tell it is translated from an original English page, which runs on 100+ different websites, since Google Translate is Google's own software?
Intermediate & Advanced SEO | | khi50 -
Using href lang tag for multi-regional targeting on the same page
Hi, I have the site au.example.com and I ranked on google AustraliaI would like to be ranked also in Google New Zeland for the same page (au.example.com) Because they are geographically & culturally close Can I place href lang tag for both countries and present the same page The code should look like: OR should i have create a different page for New Zealand (for eample: http://au.example.com/EN-NZ) And the code will look like: What will work better or there is other solution? Hope I’m clear.. Thanks!
Intermediate & Advanced SEO | | Kung_fu_Panda0 -
How many time should a keyword be used in the body of text?
We employee an outside agency to write content for our website as we do not have the ability in house to write unique and good quality content. They have just sent an article which is around 300 words. I told them the keyword phrases to use. When I got the document there is only 1 instance of the keyword phrase(s) in it. Now there seems to be a conflict here amongst posts I have read and general SEO advise as to how many times it should be present (SEOmoz indicates 4 times for instance), our outside agency says it doesn't matter. Now if I have a page optimised for 2 keywords this starts making things tricky and probably looks keyword stuffed to the reader. Assuming the keywords are present once in meta tags, H1, meta descriptions and alt text, what do people think is best practice taking into account recent panda updates? Thoughts appreciated. Thanks Craig
Intermediate & Advanced SEO | | Towelsrus0 -
Using 2 wildcards in the robots.txt file
I have a URL string which I don't want to be indexed. it includes the characters _Q1 ni the middle of the string. So in the robots.txt can I use 2 wildcards in the string to take out all of the URLs with that in it? So something like /_Q1. Will that pickup and block every URL with those characters in the string? Also, this is not directly of the root, but in a secondary directory, so .com/.../_Q1. So do I have to format the robots.txt as //_Q1* as it will be in the second folder or just using /_Q1 will pickup everything no matter what folder it is on? Thanks.
Intermediate & Advanced SEO | | seo1234560 -
When using ALT tags - are spaces, hyphens or underscores preferred by Google when using multiple words?
when plugging ALT tags into images, does Google prefer spaces, hyphens, or underscores? I know with filenames, hyphens or underscores are preferred and spaces are replaced with %20. Thoughts? Thanks!
Intermediate & Advanced SEO | | BrooklynCruiser3 -
Multiple sites linking back with pornographic anchor text
I discovered a while ago that we had quite a number of links pointing back to one of our customer's websites. The anchor text of these links contain porn that is extremely bad. These links are originating from forums that seems to link between themselves and then throw my customers web address in there at the same time. Any thoughts on this? I'm seriously worried that this may negatively affect the site.
Intermediate & Advanced SEO | | GeorgeMaven0 -
Canonical & noindex? Use together
For duplicate pages created by the "print" function, seomoz says its better to use noindex (http://www.seomoz.org/blog/complete-guide-to-rel-canonical-how-to-and-why-not) and JohnMu says its better to use canonical http://www.google.com/support/forum/p/Webmasters/thread?tid=6c18b666a552585d&hl=en What do you think?
Intermediate & Advanced SEO | | nicole.healthline1
