Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Impact of Medium blog hosted on my subdomain
-
I am using the Medium blogging platform to blog, but it is pointed to my site and appears at blog.mysite.com.
Since the content is hosted on Medium and pointed to my subdomain via an A Record / CNAME / etc...
1. Will my domain get credit for backlinks to the blog content?
2. If Medium changes in the future and no longer points to my subdomain, will I lose all of the backlinks I've built up?
-
Thanks John,
The right decision is clear to me now.
-Dave
-
David,
Everything John just said in Point 2 is exactly what was running through my mind as I read your question. As the person responsible for the SEO strength of your website, you should have full control over as much of your SEO activity as possible. If your blogging platform is concerning as described, you really need to reevaluate whether that's the best thing for your site.
-
David -
Thanks for your question, and it's one I see often. I would say this is a much bigger question than "subdomain v subfolder", but really the ability to affect your own SEO.
In direct answer to your questions:
- Since it's on your subdomain, yes. Make sure you have that subdomain verified in Search Console and sitemaps submitted, parameters controlled, etc as well. Also link between your main domain and your subdomain to pass link equity back and forth.
- If they change in the future and no longer point to your subdomain with no way for you to reclaim your content and republish it on a blog you host yourself, then yes. However, I don't really see this happening anytime soon.
Point 2 brings up the bigger question of if you should host your blog on Medium. While it is indeed a beautiful platform and writing on it is a joy (I actually do a lot of blog drafting in their editor), you don't have control over a lot of things such as:
- Internal linking within sidebars/top navs to other important places on your own website
- Full branding. I do recognize that you can add a top banner and branding at the top of blogs hosted on Medium, but it still overall looks like a Medium blog (their typeface, their styles, etc) not like your own brand
If you are concerned about the SEO implications (as you seem to be and should be), I'd definitely recommend investigating a self-hosted blog platform like WordPress instead of Medium.
Good luck!
-
1. Yes your domain gets credit for the backlinks.
2. If they change in the future and just have everything on Medium and not your subdomain you would lose the backlinks. I don't see that happening though.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Referencing links in Articles and Blogs
Hi I am wondering if the <sup>tag in html is picked up by google as a reference point?</sup> I.e when you put a superscript in word it puts a small number next to your sentence. Then you have a list of reference at the end of the blog/article does google recognise this?
Technical SEO | | Cocoonfxmedia0 -
Host sitemaps on S3?
Hey guys, I run a dynamic web service and I will start building static sitemaps for it pretty soon. The fact that my app lives in a multitude of servers doesn't make it easy to distribute frequently updated static files throughout the servers. My idea was to host the files in AWS S3 and point my robots.txt sitemap directive there. I'll use a sitemap index so, every other sitemap will be hosted on S3 as well. I could dynamically mirror the content from the files in S3 through my app, but that would be a little more resource intensive than just serving the static files from a common place. Any ideas? Thanks!
Technical SEO | | tanlup0 -
How much will changing IP addresses impact SEO?
So my company is upgrading its Internet bandwidth. However, apparently the vendor has said that part of the upgrade will involve changing our IP address. I've found two links that indicate some care needs to be taken to make sure our SEO isn't harmed: http://followmattcutts.com/2011/07/21/protect-your-seo-when-changing-ip-address-and-server/ http://www.v7n.com/forums/google-forum/275513-changing-ip-affect-seo.html Assuming we don't use an IP address that has been blacklisted by Google for spamming or other black hat tactics, how problematic is it? (Note: The site hasn't really been aggressively optimized yet - I started with the company less than two weeks ago, and just barely got FTP and CMS access yesterday - so honestly I'm not too worried about really messing up the site's optimization, since there isn't a lot to really break.)
Technical SEO | | ufmedia0 -
How much impact does bad html coding really have on SEO?
My client has a site that we are trying to optimise. However the code is really pretty bad. There are 205 errors showing when W3C validating. The >title>, , <keywords> tags are appearing twice. There is truly excessive javascript. And everything has been put in tables.</keywords> How much do you think this is really impacting the opportunity to rank? There has been quite a bit of discussion recently along the lines of is on-page SEO impacting anymore. I just want to be sure before I recommend a whole heap of code changes that could cost her a lot - especially if the impact/return could be miniscule. Should it all be cleaned up? Many thanks
Technical SEO | | Chammy0 -
What's the SEO impact of url suffixes?
Is there an advantage/disadvantage to adding an .html suffix to urls in a CMS like WordPress. Plugins exist to do it, but it seems better for the user to leave it off. What do search engines prefer?
Technical SEO | | Cornucopia0 -
Microsite on subdomain vs. subdirectory
Based on this post from 2009, it's recommended in most situations to set up a microsite as a subdirectory as opposed to a subdomain. http://www.seomoz.org/blog/understanding-root-domains-subdomains-vs-subfolders-microsites. The primary argument seems to be that the search engines view the subdomain as a separate entity from the domain and therefore, the subdomain doesn't benefit from any of the trust rank, quality scores, etc. Rand made a comment that seemed like the subdomain could SOMETIMES inherit some of these factors, but didn't expound on those instances. What determines whether the search engine will view your subdomain hosted microsite as part of the main domain vs. a completely separate site? I read it has to do with the interlinking between the two.
Technical SEO | | ryanwats0 -
Where should a knowledge base be hosted for max. SEO benefit?
A client would like to set up a knowledge base to work in conjunction with their website and we are tossing up whether to go with a hosted solution (and therefore set up as a subdomain) or find a solution that we host on the clients domain (which will presumably have more SEO benefit). We are leaning towards the latter (although are mindful that we need to balance the client’s desire for a quality KB solution). Appreciate your feedback.
Technical SEO | | E2E0 -
Impact of 401s on Site Rankings
Will having 401s on a site negatively impact rankings? (e.g. 401s thrown from a social media sharing icon)
Technical SEO | | Christy-Correll0