Best way to give away rank?
-
We have a set of branded and unbranded keywords that we want our product site to rank very high for. Right now, our support site owns the first page of rankings for most of the keywords we care about. What is the most efficient way to give the rank currently enjoyed by our support site to our product site? Both have very high domain authority and tons of backlinks. Here are some factors that might apply:
- Support site has lots of copy including these keywords, while product site doesn't (yet)
- Support site doesn't currently include a lot of links to the product site (and vice versa)
- They're on the same domain -- support is at support.domain.com, product is on www.domain.com
- Support site has many more pages and their URLs are more semantically related to keywords
I know there are lots of structural improvements implied by the above -- on the product site, increase the amount of copy (and landing pages) focused on keywords and significantly improve internal links, etc. But I'm wondering if the fact we control both sites gives us any options we wouldn't have in a competitive situation?
-
Hello
I am fairly new to the community but I thought I could offer some useful information. I have had similar issues and success with a number of techniques (though probably on a smaller scale). I was about to list them when I remembered there was a great whiteboard Friday on this topic.
https://moz.com/blog/wrong-page-ranks-for-keywords-whiteboard-friday
Degrading a page might not be worth it if your competitors are hot on your heels. Especially if you have yet to do everything you can to improve the rank for www.domain.com. I have never tried such things across domains so I would be interested to know how you get on.
I appreciate you want to give power to your product domain and not simply shine a light on one over the other. You might consider a redirect. I believe 301s now pass all of the link juice. If there is another way to transfer power other than internal link sculpting I would love to know also.
Alex
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is this keyword stuffing or best practice?
I'm a psychotherapist here in California. Its common practice for people to say "counseling and therapy" on their websites. Although the two are technically different, most people consider them to be synonyms. Do you think google would consider this practice to be keyword stuffing? Also, I am making a page for the forms I need people to fill out before they see me. Do you think it is bad to list links to the forms like this:
On-Page Optimization | | joebordersmft
-counseling / therapy intake form
-informed consent for counseling / therapy
as opposed to
-intake form
-informed consent
.....I think this falls under the idea that readability is important. I'm just really struggling because recently google decided my main keywords are things that have very little to do with therapy/counseling.0 -
.htaccess Question and Ranking
I have some basic rules set up in my .htaccess file and just curious as to the implications of them as I seem to have a website ranking very low on Search indexes for no particular reason that I can fathom. My question is a follows I have a htaccess rules set up in my application application that first strips the file suffix and then adds a closing brace for example Rule 1: http://www.domain.com/my_page.php becomes http://www.domain.com/my_page
On-Page Optimization | | ecrmeuro
Rule 2: http://www.domain.com/my_page becomes http://www.domain.com/my_page/ Will this rule expecially Rule 2 effect ranking or will these rule have no adverse affect on the website as my MOZ reports still seem to have pages listed win the Top Pages by PA section without the www? Below is an example of the htacess file. RewriteEngine On Redirect Trailing Slashes... RewriteRule ^(.*)/$ /$1 [L,R=301] RewriteCond %{REQUEST_URI} /+[^.]+$
RewriteRule ^(.+[^/])$ %{REQUEST_URI}/ [R=301,L] Redirect non-WWW to WWW... RewriteCond %{HTTP_HOST} ^contractor-accounts.co.uk [NC]
RewriteRule ^(.*)$ http://www.contractor-accounts.co.uk/$1 [L,R=301] Handle Front Controller... RewriteCond %{REQUEST_FILENAME} !-d
RewriteCond %{REQUEST_FILENAME} !-f
RewriteRule ^ index.php [L]0 -
Domain authority decreased but rankings increased
Hello! I'm a bit confused. It seems the industry as a whole that my company operates in has taken a bash from the update a few days ago as all of the competitiors have taken a hit to their domain authority. What is confusing is that my websites rankings have increased as well. There has been a change to the robots.txt file in an effort to stop being crawled by SEMRush which is messing with my site stats but that is the only change. Thanks in advance, Ben
On-Page Optimization | | Ben-Cleaver1 -
What is the best way to optimize industries served pages?
eg. abcwidgets.com/industries/durable-goods What kind of keywords should pages like these target? Primary service offered + industry name or the reverse order? Something else? Thanks for your feedback!
On-Page Optimization | | benjdonahower0 -
Best Way to Use Date in Title
Hi, I do most of the current copy for our blog which you can find here http://appointedd.com/blog/ I believe having a regular blog structure with a mix of irregular ad hoc posts to go in around these. So, for this blog, I write an article on "Beauty Industry News" every week. Now, I don't want to use the same title for each post, so I've peen butting in the date after each one i.e. "Beauty Industry News - 24/04/13". Is this best practice or is there a better way of naming regular posts? Thanks in advance!
On-Page Optimization | | LeahHutcheon0 -
Best Way to Add Google Map to Site
My site is built with WordPress. I want to add our business location in the contact page using Google Map. What is the best way to do this? There is many plugins out there for Word Press do I need to use one ? Hopw about Webmaster tools, does it need to be submit somewhere in there? When it is done properly, will Google show our store location with a map in Goolgle search results? I saw some store result showing the map & business hours, How to do this? Thank you for your help. BigBlaze
On-Page Optimization | | BigBlaze2050 -
Ranking improvement for states and cities
I am trying to improve rankings for a national website going after keywords product + state/city. It is a very competitive space and I can't figure out why our competitors are ranking above us (the ever enigmatic Google). Any suggestions for improving ranking for these kind of keywords without going black hat? Thanks!
On-Page Optimization | | hwade1 -
Some of my pages are ranking for terms which I want other pages to rank for. What can I do to effectively switch the ranking?
Some of the pages are ranking for terms I have optimised other pages for. The pages which are ranking are quite rightly falling, because they aren't optimised for the terms they're showing for. However, I have pages which are optomised for those terms. How do I switch the SERPS to the page I want?
On-Page Optimization | | GlobalLingo1