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  5. How will changing the phone number on my website affect SEO?

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How will changing the phone number on my website affect SEO?

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  • RoxBrock
    RoxBrock last edited by Jan 23, 2017, 5:39 PM

    We are considering changing the phone number to our website to one of those 1-800-eat-cows. How will changing a phone number we've had 10 years affect our SEO. Do we need to change all citations, Google maps, etc etc? What if we don't? Thanks!

    1 Reply Last reply Reply Quote 0
    • MiriamEllis
      MiriamEllis Subject Expert @RoxBrock last edited by Jan 31, 2017, 8:07 PM Jan 31, 2017, 8:07 PM

      You're welcome! Have a nice afternoon.

      1 Reply Last reply Reply Quote 0
      • RoxBrock
        RoxBrock last edited by Jan 30, 2017, 8:15 PM Jan 30, 2017, 8:15 PM

        It looks like this issue has been resolved within my company. The phone number did not change for citations, header, footer. It did however change within the content, which I know is inconsistent and not the best, but I have no control over. Thanks for the input.

        MiriamEllis 1 Reply Last reply Jan 31, 2017, 8:07 PM Reply Quote 0
        • MiriamEllis
          MiriamEllis Subject Expert @RoxBrock last edited by Jan 30, 2017, 8:00 PM Jan 30, 2017, 8:00 PM

          Hey RoxBox,

          Thanks for the reply. I want to start by saying that I am only a fan of vanity phone numbers for a really limited number of scenarios: radio ads, TV ads and billboards. Beyond that, I am just not a fan. Here are some reasons:

          1. You don't want to use a vanity number on your local business listings because some won't accept letters instead of numbers, and there's a serious question as to whether clicks-to-call might get hammered, too.

          2. Unless your consumer base is all really young folks with perfect eyesight, vanity numbers make things unnecessarily difficult for consumers trying to see the tiny letters on a mobile phone's number pad, and even on a landline pad. I've had my phone disconnect while I've hunted around for the letter Q, for example. So, vanity numbers really aren't consumer-friendly.

          So, if the business is determined to have a vanity number, I would advise them to use it only for specific advertising scenarios (like a radio ad). And if they want to connect that radio ad to UX on the website, go ahead and put it in an image in the website masthead. But keep it separate from the pure text-based NAP of the business, whether that features a toll free or local phone number. Never make a vanity number the only option for a local business. They just aren't well-liked, according to an informal poll I took of some Local SEO colleagues.

          Hope this helps!

          1 Reply Last reply Reply Quote 1
          • RoxBrock
            RoxBrock @MiriamEllis last edited by Jan 27, 2017, 6:54 PM Jan 27, 2017, 6:54 PM

            The phone number on the header of the website would change to the vanity # without the vanity (just use #'s). Throughout the site content it would change to vanity. But it would go from 888 to 855, which is not good for toll free according to one of the articles you posted.

            MiriamEllis 1 Reply Last reply Jan 30, 2017, 8:00 PM Reply Quote 0
            • MiriamEllis
              MiriamEllis Subject Expert last edited by Jan 27, 2017, 6:14 PM Jan 27, 2017, 6:14 PM

              Hey RoxBox,

              Just want to be sure you've seen my follow-up question 🙂

              1 Reply Last reply Reply Quote -1
              • MiriamEllis
                MiriamEllis Subject Expert last edited by Jan 25, 2017, 8:17 PM Jan 25, 2017, 8:17 PM

                Hey There!

                Are you saying you are considering changing a number phone number for a vanity number (letters instead of numbers?). I just want to be sure I'm understanding correctly. Thanks!

                RoxBrock 1 Reply Last reply Jan 27, 2017, 6:54 PM Reply Quote 1
                • brettmandoes
                  brettmandoes last edited by Jan 23, 2017, 9:10 PM Jan 23, 2017, 9:10 PM

                  I've seen it advised that you should not use letters - so 1-800-eat-cows would be less optimal than 1-800-328-2697. I don't know if it's true from an SEO standpoint, but it's certainly true from a usability perspective. Customers do not enjoy having to translate letters into numbers, especially anyone who is even slightly visually impaired. Takes forever.

                  1 Reply Last reply Reply Quote 1
                  • BlueCorona
                    BlueCorona last edited by Jan 23, 2017, 7:32 PM Jan 23, 2017, 7:32 PM

                    There’s no problem with changing your phone number as long as you change it EVERYWHERE. NAP (name, address, phone number) is a very important part of SEO. Why? Well, search engines like Google take this data into account when determining which cities to show for geo-targeted searches. Some local SEO experts believe that Google and other top search engines cross-reference your NAP info across a variety of websites to ensure your business is legitimate. Long story short: make sure your phone number is consistent across the board. Hope that was helpful!

                    1 Reply Last reply Reply Quote 3
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