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  4. Does Google ignores page title suffix?

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Does Google ignores page title suffix?

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  • vtmoz
    vtmoz last edited by Apr 5, 2017, 3:41 AM

    Hi all,

    It's a common practice giving the "brand name" or "brand name & primary keyword" as suffix on EVERY page title. Well then it's just we are giving "primary keyword" across all pages and we expect "homepage" to rank better for that "primary keyword". Still Google ranks the pages accordingly? How Google handles it? The default suffix with primary keyword across all pages will be ignored or devalued by Google for ranking certain pages? Or by the ranking of website improves for "primary keyword" just because it has been added to all page titles?

    1 Reply Last reply Reply Quote 0
    • Alick300
      Alick300 last edited by Apr 6, 2017, 9:17 AM Apr 6, 2017, 9:17 AM

      If you search brand name in Google /Bing you will always come on top except where there are too many similar brands so IMO using option 1 wouldn't be a good idea.

      1 Reply Last reply Reply Quote 0
      • Alick300
        Alick300 last edited by Apr 6, 2017, 9:14 AM Apr 6, 2017, 9:14 AM

        First of all it is not necessary to use Brand name at every page title. Please check my response here @ https://moz.com/community/q/is-it-important-to-have-the-brand-name-in-all-page-title

        Hope this helps.

        If you still have any query please let us know.

        Thanks

        1 Reply Last reply Reply Quote 0
        • vtmoz
          vtmoz @Alick300 last edited by Apr 6, 2017, 6:35 AM Apr 6, 2017, 6:35 AM

          Hi Alick,

          Thanks for the answer. Will there be any negative impact if we use option 1 and option 2 at different pages. Or it's mandatory to follow one pattern across all pages of website?

          1 Reply Last reply Reply Quote 0
          • Alick300
            Alick300 last edited by Apr 6, 2017, 6:53 AM Apr 5, 2017, 10:37 AM

            Hi,

            Option 1 - Brand Name - Primary Keyword | Secondary Keyword

            Option 2 - Primary Keyword - Secondary Keyword | Brand Name

            Option 2 will have more impact.

            "According to Moz's testing and experience, keywords closer to the beginning of your title tag may have more impact on search rankings. In addition, user experience research shows that people may scan as few as the first two words of a headline. This is why we recommend titles where the most unique aspect of the page (e.g. the product name) appears first.

            Thanks

            vtmoz 1 Reply Last reply Apr 6, 2017, 6:35 AM Reply Quote 1
            • vtmoz
              vtmoz @mcncl last edited by Apr 5, 2017, 6:58 AM Apr 5, 2017, 6:58 AM

              Hi,

              I agree that brand at page titles is for recognition. In-terms of SEO benefits; I would like to know suffix of every page title giving keyword at prefix....or keyword along with brand name at suffix for all pages? Which will have more impact at Google

              1 Reply Last reply Reply Quote 0
              • vtmoz
                vtmoz @Martijn_Scheijbeler last edited by Apr 5, 2017, 6:55 AM Apr 5, 2017, 6:55 AM

                HI Martijn,

                Thanks for the response. I agree with what you said. But I would like to know...brand is enough at suffix of every page title giving keyword at prefix....or keyword along with brand name at suffix for all pages? Which will have more impact at Google

                1 Reply Last reply Reply Quote 0
                • mcncl
                  mcncl last edited by Apr 5, 2017, 6:33 AM Apr 5, 2017, 6:33 AM

                  Hi,

                  One of the reasons we add the brand name at the end of a title is to allow for users to recognise the brand, whether they are new users and have heard of the brand and thus are more likely to trust it, or returning users who have used our website before and weren't aware that another service was offered, but are more willing to return to a website where they have had a good experience.

                  It also ensures your brand SEO is as strong as possible, so if someone were to search your brand name they wouldn't be presented with a competitor who happened to mention your website a few times, rather than your website.

                  vtmoz 1 Reply Last reply Apr 5, 2017, 6:58 AM Reply Quote 0
                  • Martijn_Scheijbeler
                    Martijn_Scheijbeler last edited by Apr 5, 2017, 4:44 AM Apr 5, 2017, 4:44 AM

                    Hi,

                    Google is pretty good with figuring out what a certain page can be about. If they don't think the title is relevant to the page that the user can visit it will make it's own title. We see that in a lot of cases. For example: when doing a rebranding it took a while for Google to figure out the new brand name and they were still applying their own suffix with the old brand name to the URL.

                    Martijn.

                    vtmoz 1 Reply Last reply Apr 5, 2017, 6:55 AM Reply Quote 0
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