Competitor's new site ranking with out much keywords - How?
-
Hi all,
One of our competitors have recently redesigned their website with new content. Now I can see much less keywords in the content. And page title also changed away from keywords. Still this is ranking at good position. How? Previously they used to have much landing pages with related keywords which some of them are missing now. Still I wonder why this website is ranking high?
Thanks
-
Hi there,
Keywords are just one of the factors - probably the most obvious one.
However, without you noticing, they might have rebuilt the website's foundations which means the website is improved technically - stronger and faster. Obviously, we would need to analyse before & after, but it can be anything from responsive design, accelerated mobile pages, internal links and overall site structure (even thought it might seem the same).
It can also be any of the following: gained a number of good backlinks (e.g. launched an intensive backlink strategy), increased their traffic, reduced their bounce rate, improved the quality of their reduced content, focused on meta descriptions, increased their social following/engagement/shares etc. Perhaps you have noticed they changed their URL structure? This could deliver good results too.
So without any further info, it is very difficult to tell as it can be a few of the factors I mentioned above.
Thanks.
Kat
-
It may also be worth mentioning also that there are many other important factors beyond keywords. You find the following article very helpful:
Google’s 200 Ranking Factors: The Complete List by Brian Dean for Backlinko
http://backlinko.com/google-ranking-factorsBest,
Zack -
If they've improved the customer experience on their site and the keywords they're ranking for are still relevant (with link building to support those keywords) then it would make sense that they are still ranking.
It sounds as if they might have made a commercial decision to reduce the number of pages and not to be spammy with keywords in order to increase engagement - does that sound right?
May be worth checking their meta titles and internal links to see if they are still the same.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Redesign Just Starting - Should I Leave The Previous Incomplete Site or Setup A Temporary Holding Page and Redirect Previous URL'S?
Hi All I've picked up a new website project and wanted to ask about the best way to proceed with the current site during the development process. The current site is incomplete although it has been live for a while and has over 80 pages in the sitemap. Link to site https://tinyurl.com/ychwftup The business owner wants to take down the current site and simply add a landing page stating "new website coming soon". From an SEO perspective, am I better to keep the current site live until the new site is ready? Or would it not make any difference if I setup the landing page and add 301 redirects from each page in the sitemap to the landing page. Many Thanks In Advance For Any Assistance
Web Design | | ruislip180 -
Amp plugins + Wordpress = speed, rankings, results
Hello beloved, Been some time since I have been on, planning to return and help out and be bit more active. Need some latest thoughts and input, on amp plugins for Wordpress, and their results and effect on rankings? Thank you all in advance 🙂
Web Design | | vmialik0 -
Move To a full new Website
Hey everyone, I'm going to change my website's Domain, Server, CMS and Theme I can't find any full & detailed answer to how to do that without losing anything, is anybody here has a full resource or could tell me a how-to checklist for doing that. Thanks in advance,
Web Design | | Mahmoud.ahmad.taha0 -
Website rankings drop significantly after moving to new hosting provider
My website - www.isacleanse.co.nz has dropped from being top10 rankings for all of my keywords to not even being in top 50 after just checking now. It used to be hosted on: www.1stdomains.nz
Web Design | | IsaCleanse
It got migrated to Sitground servers about a month ago See attached screenshot - would moving hosting provider cause such a huge drop? Or would there be anything else I should be looking at ? J2ahi0 -
Community Discussion - How do you sync your marketing with your customers' experience?
Hi everyone! This week's Community Discussion comes from Tuesday's Moz Blog post by Mackenzie Fogelson, "Why Content Strategy Isn't Enough." Mackenzie says: "What you stand for as a company and a brand drives your products, your actions as a company, and also your marketing. More importantly, it will be the spark that ignites a connection with the people in your community. When it comes down to it, people will continue to have access to more: more content, more products, and more choice. The need to build meaningful relationships with your customers is not an optional approach, but a requirement. Identifying and communicating your purpose as a brand is just one part of making this happen. The rest is delivering a seamless, authentic experience." It's becoming more and more important to be aware of all aspects of your brand and your customers' experience. When you think of your content strategy, does it include all the potential customer touchpoints in their journey? Is this something you've already been doing, or is it a new idea to you? What's your strategy for making sure your online marketing efforts sync up with a visitor's or customer's experience?
Web Design | | MattRoney5 -
Do Google Fonts Slow Down Your Site?
Hi Guys,
Web Design | | jeeyer
I just did a webpage speed test on http://www.webpagetest.org to see how our site is performing.
I noticed that an exteral URL called fonts.gstatic.com has a "huge" impact on our sites loading time. See a screen here: http://monosnap.com/image/z6drzC2ELoJ48d1rM0Tmtuszl3pFpH#
An overview can be seen here: http://monosnap.com/image/9hofUpr5Ld8D7mi7zyaJmGFIGhpBsY# All our scores are green and A (finally!) but I was a bit concerned when I saw the outcome of the pagespeedtest regarding the fonts.
When I load a page on my pc I indeed notice that the text content is usally quite slow in showing up, pops up afer a few seconds. Is this a know problem and Is this something I need to fix? If so what is the best approach? Looking forward on your thoughts!
Joost1 -
Will changing our URL's to MVC friendly URL's have a positive or negative affect on our rankings and link juice?
We've recently changed our site over to a new hosting system, we've got similar pages and are now looking at changing the URL's to ensure we do not loose our link juice from our previous site. My question is regarding the URL's, is it worth us changing our URL's to MVC friendly URL have a good or bad affect on our rankings and or link juice? Thanks
Web Design | | SimonDixon0 -
Site Review Please
A few weeks back I posted a question regarding a client's website and the very high Bounce Rate. We were looking at about 70 to 80% BR. The site was rough, and so I asked for some feedback that can be seen here: http://www.seomoz.org/q/high-bounce-rate-on-this-specific-page Since that time we've changed the WP Theme and the client would like specific feedback from the SEO experts. The BR has dropped by roughly 53% over the past month since we changed things, as traffic has risen by roughly 20%. We have lost some rankings for our targeted keywords, even as nothing has greatly changed on the site other than the theme. But even as we've lost some rankings for targeted keywords, we've gained for others and increased traffic dramatically. So, what do you think of the new site? Any feedback would be greatly appreciated. Thank you! http://EraseDisease.com
Web Design | | Linwright0