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  4. Canonical Chain

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Canonical Chain

Intermediate & Advanced SEO
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  • Nigel_Carr
    Nigel_Carr last edited by Sep 5, 2017, 6:43 AM

    This is quite advanced so maybe Rand can give me an answer?

    I often have seen questions surrounding a 301 chain where only 85% of the link juice is passed on to the first target and 85% of that to the next one, up to three targets. But how about a canonical chain?

    What do I mean by this:?

    I have a client who sells lighting so I will use a real example (sans domain)

    I don't want 'new-product' pages appearing in SERPS. They dilute link equity for the categories they replicate and often contain identical products to the main categories and subcategories. I don't want to no index them all together I'd rather tell Google they are the same as the higher category/sub category. (discussion whether a noindex/follow tag would be better?)

    If I canonicalize

    new-products/ceiling-lights-c1/kitchen-lighting-c17/kitchen-ceiling-lights-c217 to

    /ceiling-lights-c1/kitchen-lighting-c17/kitchen-ceiling-lights-c217

    I then subsequently discover that everything in kitchen-ceiling-lights-c217 is already in /kitchen-lighting-c17 and I decide to canonicalize those two - so I place a /kitchen-lighting-c17 canonical on /kitchen-ceiling-lights-c217. Then what happens to the new-products canonical?

    Is it the same rule - does it pass 85% of link equity back to the non new-product URL and 85% of that back to the category? does it just not work? or should I do noindexi/follow

    Now before you jump in:

    Let's assume these are done over a period of time because the obvious answer is:

    Canonicalize both back to /ceiling-lights-c1/kitchen-lighting-c17

    I know that and that is not what I am asking.

    What if they are done in a sequence what is the real result?

    I don't want to patronise anyone but please read this carefully before giving an answer.

    Regards

    Nigel

    Carousel Projects.

    1 Reply Last reply Reply Quote 0
    • Nigel_Carr
      Nigel_Carr @Nigel_Carr last edited by Sep 27, 2017, 5:07 AM Sep 27, 2017, 5:07 AM

      Anyone have any more thoughts on this please?

      1 Reply Last reply Reply Quote 0
      • topic:timeago_earlier,21 days
      • Nigel_Carr
        Nigel_Carr @EGOL last edited by Sep 5, 2017, 7:16 PM Sep 5, 2017, 7:09 PM

        OK, thanks for that - I'm still a bit cynical about that amd am pretty sure that doesn't go for a redirect chain but: The reason I asked for the person answering to read the question properly was so that I wouldn't get half an answer

        please could someone read it all the way through and give me their thoughts?

        Thanks.

        Nigel_Carr 1 Reply Last reply Sep 27, 2017, 5:07 AM Reply Quote 1
        • EGOL
          EGOL last edited by Sep 5, 2017, 4:12 PM Sep 5, 2017, 4:12 PM

          Full link juice is now passed through redirects.   Google stopped dinging the value of links that pass through a redirect about a year ago.   More info here....

          http://searchengineland.com/google-no-pagerank-dilution-using-301-302-30x-redirects-anymore-254608

          Nigel_Carr 1 Reply Last reply Sep 5, 2017, 7:09 PM Reply Quote 0
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