Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Are we actually getting accurate data on keyword volumes from Moz (or other sources)?
-
I have a client who does patio furniture repair and restoration. When performing keyword research in Moz for terms like "patio furniture repair" I see that only 11-50 people in the entire US are searching for this term according to the Moz data. However, running an Adwords campaign currently and our top keyword is the phrase match for "patio furniture repair" which has generated over 100 clicks in just a couple of months in ONE county.
Is there a better way to research more accurate results on search volume estimates? This makes organic SEO and keyword targeting hard!
Thanks,
Ricky
-
I feel that the search volume shown in MOZ is generally low compared to other sources. I feel it is more accurate with search terms that have a lot of volume, but in search terms that are under 1000 searches a month, I start to have a lot of problems with the data. Many times there is no search volume data at all for lower volume keywords which get just a few hundred searches per month or less.
Problems with the volume data effect almost everything else in Moz so I hope MOZ sees this and tries very hard to correct these issues.
- topic:timeago_earlier,2 months
-
Hey there, Ricky! Tawny from Moz's Help Team here.
We use several different sources for our search volume data, including Keyword Planner and anonymized clickstream data. From there, we built a model that predicts the search volume range a keyword is likely to have with ~95% accuracy. For the nitty gritty details explaining how the model works, check out this article: https://moz.com/blog/sweating-details-google-keyword-tool-volume
You can read more about the Keyword Explorer Metrics in our Guide.
I've also got a few resources about keyword research and keyword strategy that might be helpful:- The Keyword Research guide is a really good place to start if you need a refresher course!
- There's a great post in the Moz Blog about creative free keyword research
- If you're looking for insight into competitor keywords, try heading over to Open Site Explorer, pop in your competitor's URL, and take a look at the anchor text associated with their links. This can be a huge indicator of targeted keywords, which you might now decide to compete for!
- If you're curious how well you (or a competitor) is ranking for a certain keyword, or how well a certain page on your site ranks, hop on over to the Rank Tracker
- Use the Keyword Explorer tool to check how hard or easy it will be to rank for a certain keyword. Words with a higher difficulty score are harder to achieve rankings for, so some users will target lower difficulty words first and later tackle the hard ones. Something different works for everyone, though!
- When you've got your keywords and are ready to optimize your pages for them, check out the On-Page Grader. This will check a particular URL for optimization with a particular keyword or keyword phrase, and offer a grade based on how well it fares, as well as suggestions for improvement.
I hope that helps! If you've still got questions about the volumes you're seeing, feel free to shoot us a note at help@moz.com and we'll do our best to answer all your questions in more depth.
-
Kris beat me to it! I was coming here to say basically the same thing.
-
Something that has tricked me up a few times in the past is the difference between broad and exact search volume. Every time you compare MOZ keyword volume to Google, just know there is a slight +/- in volume. Plus, its never an exact science, rather than an estimation based on historical data from Google...and subsequently, MOZ.
If ever in doubt, I would utilize Google's data over any other source of data.
-
Hi Martijn,
Yep noticed that with Google the keyword data is much different than Moz, but I've read (I believe here on Moz) that the GOOGLE data is apparently unreliable. Seems a lot more accurate than the Moz data at this point.
Guess I'll go back to using Google Keyword Planner for keyword research
-
Hi Ricky,
That's weird. If I put the same keyword in the Google Adwords Keyword Tool it comes up with an Average Monthly Searches of 1000, see: https://monosnap-m.s3.amazonaws.com/Keyword_Planner__Google_AdWords_2017-08-04_09-41-28.png . While it could be that some other keywords have been grouped in that it seems that the data you've seen before is far off.
Martijn.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is Moz more accurate than Ahrefs ?
When I check my this website https://joinpakarmy.com.pk/ on Moz it gives me DA 3
Moz Bar | Aug 6, 2020, 12:12 PM | joinpakarmy234
But when I check it out on Ahrefs, it tells me there is no authority for this site.
So who is more accurate in the result?
thanks0 -
Get keyword volume by US State
I'm trying to get keyword search volume per US state & not just country. I found an article on this but it's over 7 years old... https://moz.com/community/q/tool-for-local-keyword-research-by-us-state Am I blind and completely missing it? Is there a way I can do this? Thanks, everyone!
Moz Bar | Jul 26, 2019, 4:10 AM | frekwency0 -
What does the Bold/ Strong mean in Moz bar?
Under On-Page Elements in the Moz bar there is a Tag/ Location called Bold/ Strong. What does that mean?
Moz Bar | Sep 10, 2015, 5:47 PM | TiffanyatElite0 -
Moz crawler only crawls one page?!
Hello there, I'm using Moz for a while and I'm very pleased with the tool and community. But for the first time I encountered a problem. We are trying to run a crawler for a client's website but only one page (only the homepage) was crawled. We tried to do a test on a more detailed level (maybe there is something wrong with the homepage). My campaign test's crawl came back for the Producten folder (level deeper than homepage), and it was also only a 1 page crawl with a 200 status. I did look at the robots.txt file now, and it is very restrictive, but there is nothing that I can clearly see that would explain why the crawl isn't working. Hopefully someone can point us at the right direction. Thanks in advance, Jeremy
Moz Bar | Sep 4, 2015, 2:18 PM | mediaxplain.nl0 -
Learn how to use MozBar to analyze competitors' schema markup. Get you Daily SEO Fix!
Schema markup helps Google and Bing identify what your (and your competitors') website pages are all about and as a result, helps search engines better index them. Better indexing can lead to better rankings for relevant keywords and phrases and herein lies the opportunity. In today's Daily SEO FiX, Jordan shows you how to use MozBar to analyze the schema markup of the competition and optimize your own site and pages for rich snippets. If you don't have MozBar, no worries! You may download it for free here. This video is part of The Moz Daily SEO Fix tutorial series--Moz tool tips and tricks in under 2 minutes. To watch all of our videos so far, and to subscribe to future ones, make sure to visit the Daily SEO Fix channel on YouTube.
Moz Bar | Jun 9, 2015, 1:38 PM | kellyjcoop1 -
Moz Bar Not Showing DA?
Hello all, This could be something to do with our site or the Moz bar on Chrome, I just need to know which it is so if it is our website we can look into it further. On certain sections of our website the Moz bar doesn't display any Domain Authority, not even zero, the bar just isn't present. These types of pages are php which pull in data through a feed daily. Speaking to an SEO expert they said it could be where the page is being updated so frequently, or it could be something more sinister and technically not quite right. Does anyone have any ideas? Is the Moz bar just not working for these types os pages or is it more likely something to do with my site? Ironically it's these pages which I'm having trouble with that are not showing in SERPs! Thanks! 3Foorka
Moz Bar | Oct 28, 2023, 2:23 PM | HB176 -
Is a higher or lower score better in keyword ranking
I know this is a weird question, I think I have confused myself with different keyword tools. So if you get a score of 10 for your keyword, should you aim to be closer to 1 or 50?
Moz Bar | Dec 3, 2014, 12:48 PM | ejunxion0 -
Is Moz Analytics still available to all MozCon attendees?
I thought all Mozcon attendees were going to get access to Moz Analytics even after the convention was over. I can't seem to find were to access it from my campaigns manager dashboard and the Analytics landing page says im on queue to get access.
Moz Bar | Jul 12, 2013, 4:37 PM | AmberHanson0