Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Using Bold text for keywords
-
Hello
I am updating an old e-commerce website of mine and many keywords are in bold - shall I remove the bold tag or keep them there?
This is for SEO.
-
I believe it's more of a user experience thing rather than SEO, although technically it is a ranking factor (very small one). Additionally, too much bold text will probably have the opposite effect.
The purpose of bolding text is to emphasise, keep it in context and relevant and bold where you need to. -
It's been a while since that has been considered as a ranking factor (and it never was a big one).
However—depending on what types of pages these are, I'd leave the bolding (unless it is excessive). It could be useful in terms of user experience—as soon as the person lands on the page, they see what they are looking for.
-
Hi,
IMO It won't make any difference in current SEO so you can keep it simple.
Thanks
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Value of using spaces or no spaces on product category page varient keywords
Hello, all fellow Mozzers,
On-Page Optimization | Oct 17, 2023, 1:58 AM | JamesDavison
I have taken over a project and this account, so can't change the username according to MOZ.🙃 We run an eCommerce website, and to me, some of the content is conflicting as some pages have more information content than what I would put in a commerce page, but this is how the boss wants it to work, personally, I would separate the content out.
The page I'm working on:
https://www.longstonetyres.co.uk/tyres/205-70-14.html
and this is an example of the rest of these types of pages, I will be tackling:
https://www.longstonetyres.co.uk/tyres/125-15.html I was tasked to improve SEO ranking, when using the MOZ page grader I had a score of 24 out of 27 83% SEO score and 3-page problems. 7th position in Google for the search term 205/70 R14 As it is a generic product listing page, It was pointless to add to the URL and the Internal links I can't reduce as these are links to products, so I went to reduce the
keyword stuffing and making the page content more natural, this improved the page to 25 out of 27, 87% SEO score and 2-page problems. Improvement to 3rd position in Google, but he wants to chase 1st place to be above his competitors, which is fair enough. It turns out that in the past, they have used this type of page to try and get a high ranking for several search terms, as it is a different variation on a tyre size terms are:
205/70 R14, 205/70R14, 205/70 R 14
205/70 X 14, 205/70X14, 205/70 X14
and so on for all the different ways you can search for this tyre size. He is also convinced Google will see these as different search terms, and while I agree to an extent, this causes Keyword Stuffing on the page, which in turn was harming the rankings. Each product listed on the page already has its own title 205/70 R14, 205/70 HR14 and so on, so my question is. What is the best practice for writing content on these types of pages to gain high rankings for several Keywords, and what value does writing the same keyword with spaces and no spaces have? Any help or advice is welcome, so I have a better understanding of how to approach this for this page and the rest of the site. Cheers Mal0 -
What heading tag to use on sidebars and footers
Hello, I have some awareness of how to use H1, H2 and H3.
On-Page Optimization | May 10, 2020, 7:53 AM | kowston
H1 only once per page as the main page heading.
H2's should be subheadings, H3's are sub-sub headings of the and so on.
This structure gives hierarchy and opportunities to use additional keywords in an order of priority. I can clearly understand how this would work in an article but what about other content on the page such as global/frequently repeated elements like sidebars and footers? I see sites - and in particular, I have examed SEO focused sites - that use H3, H4 and H5 in these instances seemingly giving themselves scope to use at least H2 tags as part of the page content and break out of the structure hierarchy when dealing with sidebars and footers. I suppose this could signal theses headings are sections of the page that are less relevant than the main article content but that is just an assumption. I don't know what is correct.0 -
Using h2 for category on ecommerce website
Hi, I am working on an ecommerce site and the main category - lets call them car widgets - is using a h1 at the top of the page which is great. There are 4 sub categories on the page - lets call one of them red widget. The only content on the page is the sub category name and an image. Should the sub category red widget use a h2? Thanks S
On-Page Optimization | Feb 14, 2018, 4:58 PM | bedynamic0 -
Can I use Same Keyword for Multi pages Title Tags?
Hello All, I am working on client website and currently they are targeting One Keywords for multi pages. As I have search with Allintitle: Search query and Google display around 37 pages of website which carry same keyword in "Title Tags". I have told to client to change the "Title Tags" but they want that keyword for all relevant pages. So I want to know is that harm in Search Engine Ranking? Note: They have not done the link building activities for multi pages with same Keyword, they are using only in "Title Tags" only
On-Page Optimization | Apr 2, 2013, 9:02 AM | jemindesai0 -
Help Please! - Anchor Text in the Menu
Hi everyone, I am a SEOMOZ newbie and I have been learning about SEO for a while now whilst working on my site - lockcity.co.uk - I already understood the importance of anchor text but was amazed to learn how google only count the anchor text used in the first link (http://www.seomoz.org/learn-seo/anchor-text). My questions are - does this rule still apply? and if so do the menus really count as the first link? If I went on this approach, this would make my menus too long for e.g. on my 'Auto Locksmith' page, my targetted keywords are 'Auto Locksmith' but also the town keywords need to be included. I really thought I had this covered on the home page by making sure the anchor text and alt text were keyword relevant to the link, but looks like Ive been missing out on an opportunity. Our business is slightly complicated in that the 25 mile radius we cover includes 4 different regions - therefore I feel like I always have to get these keywords in as well to make sure we get traffic from our area. Thanks for any advice you can give!
On-Page Optimization | Jan 23, 2013, 7:43 AM | LockCity0 -
Is it necessary to add keywords to all of your pages?
Hi Everyone he company I work for has just built a new website with approximately 87 pages/sub pages. Should i be looking to add keywords and descriptions to all of these pages, via the allocated areas in the back end of the site? I am using "google's key words" tool to generate relevant key words. If any one has any advice it would be much appreciated. Thanks for you help Regards Pete
On-Page Optimization | Apr 19, 2012, 5:04 AM | dawsonski0 -
Does it matter what text you wrap in an H1 tag?
Typically H1 tags are reserved for page headings, i.e. on a blog post the blog post title is very often the pages H1, or top-level heading as the W3C puts it. On the SEOmoz home page they currently have "SEO Software." as their H1 tag, which seems perfectly reasonable and to me fits the W3C criteria. However, what if the primary keyword for SEOmoz was "seo community" so they decided to wrap just those two words in the sentence that follows on their home page and maintain the existing style of the words "seo community" with CSS. (see attachment) Are there any arguments against doing that? Would Google be able to detect this? If so, would Google care? I do believe the overall importance of the H1 tag has lessened to a degree, however I still believe they are valuable to an extent and would love to hear anyone's thoughts. 7NZcD.png
On-Page Optimization | Oct 7, 2011, 3:57 AM | TakeLessons1 -
Using commas in the title tag?
Is there a disadvantage/advantage to using commas to separate words in the title tag. Which will be more effective as a title tag: "keyword1 keyword2 - Brand" OR "keyword1, keyword2 - Brand"?
On-Page Optimization | Jun 2, 2012, 6:49 PM | Audiohype0