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  4. SEO advice on ecommerce url structure where categories contain "/c/"

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SEO advice on ecommerce url structure where categories contain "/c/"

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  • hampgunn
    hampgunn last edited by Nov 20, 2017, 8:05 AM

    Hi!

    We use Hybris as plattform and I would like input on which url to choose. We must keep "/c/" before the actual category. c stands for category.

    I.e. this current url format will be shortened and cleaned:
    https://www.granngarden.se/Sortiment/Husdjur/Hund/Hundfoder-%26-Hundmat/c/hundfoder

    To either:

    a. 
    https://www.granngarden.se/husdjur/hund/hundfoder/c/hundfoder

    b.
    https://www.granngarden.se/husdjur/hund/c/hundfoder

    (hundfoder means dogfood)

    The question is whether we should keep the duplicated category name (hundfoder) before the "/c/" or not. Will there be SEO disadvantages by removing the duplicate "hundfoder" before the "/c/"?

    I prefer the shorter version ofc, but do not want to jeopardize any SEO rankings or send confusing signals to search engines or customers due to the "/c/" breaking up the url breadcrumb.

    What do you guys say and prefer from the above alternatives?

    Thanks /Hampus

    1 Reply Last reply Reply Quote 0
    • Paddy_Moogan
      Paddy_Moogan last edited by Dec 13, 2017, 8:36 AM Dec 13, 2017, 6:56 AM

      Hi Hampus,

      Thanks for the question!

      If I were to choose, I'd prefer this option:

      https://www.granngarden.se/husdjur/hund/c/hundfoder

      Mainly because, like you, I prefer shorter/cleaner URLs and am not a fan of repeating the same words. I don't think there will be a negative SEO impact of removing one of the category name words because the repetition is unlikely to be helping that much right now. If there was a valid reason to have it repeated, then my view may be different. But that doesn't sound like the case so I'd say to go with the shorter URL.

      I hope that helps!

      Paddy

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