Increase in Rankings, but search visibility is decreasing
-
I just started updating my site with the very basics, focus keyword, meta description, and page titles. I see that I am going up in my targeted keywords, however my search visibility has dropped from 3.34% to 2.78%.
My assumption is that my keyword choice is a little off, however I see that I have increased in keyword rankings and dropped very little in what I was ranking for previously, plus the keyword volume seems relatively the same. In fact I've added far more keywords than I have dropped.
Curious why my search visibility has dropped, however my keyword rankings only seem to increase.
-
It's a normal process when you start to optimize your website the more specific you are, the more precise information you get.
For example, when I started to optimize my website, I started using our brand keywords and the numbers were insane from 2% went to 80% of visibility, of course, it just was our main brand keywords.
Things changed when I try to use generic keywords then my visibility drop off and then I started to see real numbers
It is an arithmetic trick
Moz Search Visibility score represents your overall ranking performance for your tracked keywords. It’s calculated by:
- Taking all of your keywords and the associated URL’s position and applying a CTR for each position.
- The CTRs are then summed
- This number is then divided by the total number of keywords.
Some useful links from the MOZ Seo Learning Center Related to your question
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is BigCommerce a good CMS for Improving Search Visibility for our E-Commerce Business?
We have recently moved from Wordpress to BigCommerce and have noticed a decline in our Search Visibility score on MOZ. Following the recommendations of IT consultants, we were under the impression that moving to BigCommerce would significantly improve our Search Visibility. We were wondering if there is anyone out there who is currently using or have used BigCommerce and had similar issues? Any personal reviews/recommendations would be much appreciated! 🙂 Thanks!
Moz Pro | | lisakay0 -
My website was at the top of Google search for some years... suddenly I almost can't reach first page! Moz ranks my website better than the competitors... what might be going one? Could anybody help me out? Thanks!
Hello Guys! My website was at the top of Google search for some years... suddenly I almost can't reach first page! Moz ranks my website better than the competitors... what might be going one? Could anybody help me out? Moz rank us grade A... the competitors B or C .. I think we have better back links than they do... Would you need any kind of data or report to help me here? Thanks!
Moz Pro | | wesleyms0 -
What is the Best Local Ranking Tool?
I'm trying to track down a tool that will provide localized rankings within Google Maps/Places, Yahoo Local, Bing Local as well as major local directories such as Yelp, Yellow Pages, etc. Additionally, I'm looking for the results to provide the address being displayed in the ranking. Any suggestions?
Moz Pro | | JonClark150 -
When is rank tracker going to work
has anyone heard when rank tracker under the research tools is going to be working, been a very long time. I use this tool to check on the progress of sites, I know that it is in the campaigns per week but i want the tool under the research tools and feel a bit let down by semoz over this
Moz Pro | | ClaireH-1848860 -
Switching to a new website & Search Engine Rankings
Hello! We have been doing a lot of work on our SEO over the last few months and are thrilled to be in the top four four "edmonton website design" in our city. However, we are planning to launch a new website soon and are very concerned that this could negatively effect our rankings (as was the case with one of our competitors this week). What tips and techniques can you recommend in this case? On paper, the SEO on our new site is much better than the last - the url structure, contact info and content is much more targeted to our desired search terms, however, I don't want to take any chances. Is there any way to be certain (as certain as possible) that we will not get bumped to page 2? Thanks, Anton
Moz Pro | | Web3Marketing87
Creative Director
Web3 Marketing Inc.
web3.ca0 -
What is the difference between the Rank Tracker and the On-page Optimization page?
Both of them track keywords. In the Rank Tracker, you add each keyword manually and you associate it with a URL. For On-page Optimization page, the URLs are generated automatically based on searches and traffic?
Moz Pro | | ehabd0 -
"Wed" flag in the ranking repport
Hi seomoz, Sorry to bother you with that "noobie" question but i was wondering what can the wed flag" mean in the repport ? A crawl just ran this morning so i guess it's not some kind of calendar "issue" unless the crawl don't run on every keywords ?? Thanks for the enlightenment 😉
Moz Pro | | mywebshop0 -
Search volume unavailable?
Using the Keyword difficulty tool, under local search volume column, all I get is unavailable for UK queries, is this temporary? Cheers Pete
Moz Pro | | PeteMSBR0