I want to use some content that I sent out in a newsletter and post as a blog, but will this count as duplicate content?
-
I want to use some content that I sent out in a newsletter a while ago - adding it as a blog to my website.
The newsletter exists on a http://myemail.constantcontact.com URL and is being indexed by Google.
Will this count as duplicate content?
-
You've asked a great question, Wagada. The fact that the version of the content on Constant Contact's page has already been indexed does mean that you'll have a duplicate content challenge, but there are ways to address it.
The whole problem with duplicate content is not that it generates some kind of penalty, (it doesn't) it's just that search engines then have to decide which of the dupe pages they should point to in the search results.
The version you publish on your own site already has several things going for it, and you need to add additional signals to help the search engines prioritise your site's version. First, at least part of the rest of your site is probably already talking about the same topics, so there will be more relevance there than from the random topics on Constant Contact. Plus, if your newsletter is like most, it will be linking back to your site, giving the SEs another signal.
The biggest thing you can do to get your site's page considered as the canonical (primary) version is to get at least a few links pointing to it. Social media links can be very useful for this, especially from Google Plus, but a solid link or two from other sites will go a long way as well. Also, make sure your page does NOT link to the CC page - that way there's a clear authority signal that only travels one way.
For future reference, if you're going to publish newsletter content on your own site, there are a couple of steps to take in preparation.
- Publish the content on your own site a day or a couple of days in advance
- Use the Fetch and Render tool in GSC to help it get crawled and indexed before sending the newsletter (SEs take "first published" date into account when trying to ascertain which page to return in results.)
- Make sure it's strongly-linked internally - maybe even put a link to the newsletter content page on your homepage before sending the newsletter
- Get a few incoming links to the newly-published page before the newsletter goes out.
- Use the newly published page's address in the newsletter's preheader text link where it says "If not showing up well in your email, you can read this in your browser" so the dupe page actually links back to the page you want to be considered primary.
- Or best yet, do the above and also turn off the newsletter archive on Constant Contact altogether and make the prepublished page on your site the only version. This is the best, but obviously takes a bit more work and preparation to pre-publish. It also offers the massive benefit of delivering those newsletter viewers who do want to read in a browser to your own pages where you can induce further activity/conversions. Though it should be said that in the newsletters I've managed, very few people click the "view in browser" links anymore anyway.
Hope all that makes sense?
Paul
-
While a good solution if it were possible, unfortunately ESPs like Constant Contact don't give you any way to alter the content of the of their pages. And canonical tags must be in the or they'll be ignored.
-
Gaston is right, Great answer Gaston
-
hello,
Yeap, it will be duplicate content.
Add a canonical tag from that myemail site to the blog post and issue resolved.Hope it helps.
Best luck.
GR.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Where to order content?
I have a number of clients struggling with publishing frequent blog content. Can anyone recommend any content ordering services? - I've seen Constant Content and a couple of others. I'm just wondering if these are effective?, SEO-friendly? (completely safe from duplication, etc.)? - and if anyone can recommend the best choices based on experience. In the past clients I've been fortunate in working with clients who are writing themselves, or connecting with a copywriter and going through the process of creating content. However I'm looking for an alternative solution to solve content drought with some clients which simply don't have the time to go through that process and need to see results.
Content Development | | GregDixson0 -
Is it possible to do guest blogging on moz blog?
Hi, I know it used to be possible but now i don't find any contact to submit an article to the blog. How does that work? Is that still possible to do it? And if yes, what are the conditions to be writer for Moz blog? Thanks. Stephanie
Content Development | | steph_ba0 -
Where to outsource product pages contents?
We have been told to write good unique content for every products but we just don't have the skill nor the time. (english is not my first-language) Can anyone suggest where to find a good product content writer?
Content Development | | ringochan0 -
Duplicate Content
I am wondering what is the best way to show google that there is duplicate content on the page. for example on our product pages they are unique content except we give the same guarantee and promise on every product providing some duplicate content. What is the best way to fix this issue?
Content Development | | DoRM0 -
Duplicate Page Content & Rel-Canonicals
The SEO Moz duplicate page content tool lists the following URL's as having duplicate content: http://www.savvyboater.com/1988-newer-8-tooth-15-hp-honda-outboard-props.aspx http://www.savvyboater.com/1988-newer-8-tooth-15-hp-honda-outboard-props.aspx?sort=PriceAsc&pi=2 The second URL is the price sorter/second page of the category and contains the following rel-canonical: | http://www.savvyboater.com/1988-newer-8-tooth-15-hp-honda-outboard-props.aspx"> Are we using the rel-canonical correctly in this case? If so, why does it continue to show up as duplicate content in our SEO Moz report? There are over 1,000 URLS listed in the report with the exact same issue. |
Content Development | | ironpac0 -
Content Estimates
Are there any SEO Content writers that can create several pages for me on a post- graduate level for a target audience of physicians? Writing should be informative regarding our company and also optimized for keywords. I only have one quote so far from a company outside of SEOMoz and I was hoping to get someone on this site that had some experience in this area. Thank you, Utah Tiger
Content Development | | Boodreaux0 -
Integration of content on other sites
(by Google Traductor) Hello, we are able to make agreements with sites of good quality and reputation to integrate our classified ads for agropeuariosector on the websites of these companies. We fear that thesesites begin to index all this content and begin to compete with us in organic positioning. On the other hand this would generateduplicate content? That strategy will be applied in order to do so. Greetings and thanks!
Content Development | | romaro
Robert0 -
Blog and seo
hi this is my first ever dip into the Q & a section of this website so go easy on mew please my question is , is it better to have a blog seperate fron your own site or within your website many thanks
Content Development | | Westernoriental0