Building Press Release/News Distribution Lists
-
I'm currently setting up projects in Buzz Stream so that I can send out news tips and press releases to local news stations. Has anyone been able to do this successfully without signing up for an expensive press release distribution company like Newswire? If so... I would appreciate it if you could share an email template you use to send out your news tips and press releases to the local news stations.
Thank you!!!
-
list itemthe same press release content to multiple PR sites is generally considered a bad practice. Duplicate content can negatively impact search engine optimization (SEO), leading to potential ranking penalties. Moreover, it diminishes the uniqueness and effectiveness of your message across platforms. 700+ Free Press Release Submission sites may also have terms of service against duplicate submissions, risking account suspension or removal. It's advisable to tailor your releases for each platform to maximize impact and avoid potential repercussions.
-
Absolutely agree! Thank you!
-
I think you'll probably need to put some thought into this as outreach is all about quality. Your recipient is busy so be direct. Get to the point and make sure they understand the value your piece is offering. Make it relatable, helpful, authentic and timely. If you can show them what about your story is compelling and relatable it may win their buy-in.
-
Yes, that's pretty much what I'm doing. I just wasn't sure the proper way to pitch the news story to the new stations. Do I just say "we just published this press release today and feel it would be valuable to your audience" and send them a link???
Thank you for confirming my strategy is on the right track!
-
I worked for an agency that did this manually and had about 1500 contacts they would choose to email based on the story or PR push. We used a simple email distribution app campaign monitor and A/B tested our emails for stronger response rates. It worked well at a small scale but had limitations to it.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What markup/schema is "responsible" for location pin in mobile rich snippets?
Howdy, Saw this new(?) feature in mobile rich snippets (attached here). Anyone knows what part of schema (or whatever else) is making this appear? P.S. From all responses, and some thinking, it looks like the answer would be "who knows", as usual with Google. But most likely it would be related to usual LocalBusiness addressLocality itemprop. 0739Z5v
Local SEO | | DmitriiK0 -
Ranking up/down Everyday
hello i have a Domain https://goo.gl/OoigRF, which I am Doing SEO last From 16-18 Months, wordpress platform, Everything 100% as per Yoast , But Then After My rankings position changes Everyday. from 1st-2nd page to 7th-8th & sometimes After 10th page. What can be Reason ?? What are the things i need see, For making My rankings Stable ?? please Suggest Me Some ranking Recovery Steps
Local SEO | | iepl20060 -
How can I personalize content based on a state/region? Is it possible?
I'm getting a lot of traffic from different regions throughout the US. I need to personalize the content in my website or on a certain landing page based on the users state/region. Is it possible? For example, forwarding a user that lands on page "x" to page "y" if he's from California and to page "z" if he's from South Carolina. And of course, can this somehow affect my rankings in Google? Thanks!!
Local SEO | | OrendaLtd0 -
Should I change my domain/brand name?
Hello everyone, Thanks for stopping by to check out my problem and to help shed light on it for myself and hopefully others in a similar boat! As Ive gotten more into this process of SEO and my online business (with the great help of many community members here, many thanks everyone!) I have begun building a wordpress site in prep of canceling my squarespace site (Im a Kauai based wedding photographer) for more SEO value, faster page load time, and more data and plugins to the site. During this time however Ive noticed that my business www.balihaiphoto.com has a lot of confusion/search results and content I think may be leading potential clients in other directions, or even google down the wrong track of what my business is. The reason I suspect this is a restaurant that hosts a lot of weddings, and in turn, wedding photographers blogging about the location (the venue is called Bali Hai and its not located in Hawaii) as well as a reality group here and that Im getting occasional hits on my site for "Bali Wedding photographer" when I'd like to be known/indexed and ranked for "Kauai wedding photographer" and am working on a lot of long tail content to add to the site once its finished up. I feel like Im answering my own question slightly as I feel that I need to change the domain and name to something new, unique, and not attached to anything other than Kauai and Hawaii, but dont know exactly why that may be the best thing to do, or, if it even is the best thing to do? I greatly appreciate any help or elaboration as to why or why not a domain and brand name change would be helpful or not. Many thanks everyone and Aloha! -Jon Gibb
Local SEO | | Jon_Gibb0 -
SEO: Directory Listing Help with Two business locations in different states
Hello! I am in the process of building my second location, and will be moving to Nashville TN. My first location is located in ohio, and I am changing my primary location to nashville, but still want to keep my clients in Ohio... At least for the first year. As for directory building, what is the best option? 1.) Should I create two separate directory listings for each location and then direct www.domain.com to Nashville directory, and then www.domain.com/ohio-wedding-photographer/ to the Ohio listing in the directory? Or do you create one directory and mention I have offices in both Ohio and nashville? Is it bad to have two listings for each location if they have different addresses and phone numbers? Thank you!
Local SEO | | jean78780 -
Citation Building - Should this still be a part of our link building strategy?
With algo updates like Pigeon, should citation building still remain a core part of our link building strategy?
Local SEO | | AfroSEO0 -
How Can I Outlink Web Designer Link Building from Their Clients' Footer
_I used open site explorer to view the backlinks for a competitor of an agency I work with. They have ten times as many links, if not more, than we do, and I noticed there were only a few more domains linking back to them. As I dug deeper I noticed these links were coming from the footer tag they put on their clients' sites like "Site Designed by __." If a site had 20 pages, they had 20 links back...weird and annoying that it counts. They have more clients for web design than we do, so their bulk linking could continue to outrank us. Any suggestions on how we can outrank them locally? We are in the midst of redesigning our entire site to build out more pages and have much better internal linking. Any help would be greatly appreciated, thanks everyone!
Local SEO | | Michael4g0 -
How to get links for boring niches/industries?
I've asked this question before, but it's 12/18 months on, the SEO landscape has changed, and new people are aboard. So basically, how do others look/achieve links for industries that generally have static sites with little to report. My books are awash with forklift truck, accountants, concrete companies. Very little happens in their businesses - someone orders concrete... my client delivers concrete. Someone orders a forklift.... my client sends a forklift..... Yes, we can do a bit of social, but where else would people go for link building. If my client was a wedding photographer, a mountain climber or cancer specialist, I'd be rolling in ideas, as it is, I find myself a little stumped sometimes.
Local SEO | | Gordon_Hall0