Link Building Issue
-
Hi,
While prospecting for backlinks target do you guys filter links less than a specific DA or PA? for instance - if PA<5 then remove
My VA accidentally selected a PA 3 link where the site owner eventually gave us a backlink.
Due to that link the traffic jumped 14X!!!
Had it been my filtering process would never got the backlink and traffic. What do you guys suggest? -
Hi there,
Thanks for the question.
I wouldn't worry as much about DA/PA as I would the relevance and "human" quality of a link. DA can be a great indicator of the authority of a domain, but remember that it's just one metric. If you are working through large lists of links, then filtering from highest DA to lowest can help you prioritise, but I wouldn't necessarily rule out links below a certain number.
Hope that helps!
Paddy
-
I don't know if it's a good idea to go after all backlinks for your top competitors. I would recommend establishing for yourself some criteria (unless you have tons of time on your hands) – like I mentioned, maybe something along the lines of DA > 30. And then I would go after the lowest hanging fruit first. Having said that, it usually seems the be the case that the hardest links to earn are the most valuable ones.
As for the skyscraper technique, I don't know that current ranking for a given keyword should matter as much as other factors. Here is a really good Whiteboard Friday from Rand where he discusses why your link prospects don't always necessarily have to rank great: https://moz.com/blog/links-from-low-ranking-domains
-
Great insights Brooks!
- Would it be a good strategy to chase "all" backlinks for the top 5 competitors for a keyword
- For Skyscraper technique, how far in search results (Page 3, 4) should one select domains for link prospect
-
That's awesome! You're right, if you were utilizing a strict filtering criteria, you would have missed out!
I do typically filter backlink opportunities, but put a little more weight on domain authority than page authority. So for my agency personally, I'm usually looking for DA > 30, and usually don't place too much emphasis on PA. For instance, if I have an opportunity with a site that has a DA of 50, but the page I'm looking at only has a PA of 5, I would still very much be interested.
Having said that, I'm no link building expert, and I do know page authority is a factor. But at the end of the day, I think you have to consider what your link profile currently looks like, and what the link profiles of your competitors look like.
Hope that's helpful! And would love others' input on the importance of page authority.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Link building strategies
Hello, I read lots of blogs and websites. None of them clearly tell that where and how to build links. How to get back links quickly to boost the website rank. Would you help me to build quality links? give me specific answer where to build links like 1. Press release 2. Directory submission 3. Web 2 submissions etc
Link Building | | NancyThomass0 -
Link building when your domain name is your head term.
Hello, I am working with a company that their domain name is the same as the head term. For example, if I was going for the head term coffee, and my site was coffee.com. This is specifically in the medical space, and i'm competing directly with Web MD and The Mayo Clinic, my advantage on the term is the EMD. We have a legitimate site with thousands of pages of relevant content, and I am starting a guest blogging campaign on relevant health sites. My real challenge is when I go for anchor text links should I ideally go for [head term] or [headterm.com] as the anchor text. Thanks in advance for your insights Zach
Link Building | | Zachary_Russell0 -
Best SEO Link Building Company (textlinkbrokers.com or thinkbigsites.com) ?
We are looking into outsourcing the bulk of our link building. And, so far, I am looking at two different SEO Agencies. textlinkbrokers.com and thinkbigsites.com Has anyone had any experience in working with either of these companies? Has anyone had any great results with a different SEO Link Building Company? Thanks!
Link Building | | FSS0 -
Drowning In a Sea of Link Building Advice
You can visit one SEO forum after the other and 50% of the folks will say 'do this' and the other half will say to do something else. It's always black hat vs white hat and then you still get the grey hat in between. So what does really work? Leon
Link Building | | leonfrancois0 -
Link building and directory links to a new site
I have three new sites all hosted on the same server in the same public html folder and each site is in a different folder inside the public html folder. These sites are a listing of live music venues in different cities in Texas. Should I link these sites together to increase page rank to each other and also put key search phrases in the anchor text and place these links in the text in the center of each page of each site to make the links more effective? Also, because the sites are about a year old they don't have many inlinks yet. If i submit them to about 50 directories will Google not like this because there are way more directory links than natural links? I've been told that it is trouble to have more than about 50% directory links compared to natural links. Thanks in advance for your answers! Take care,
Link Building | | Ron10
Ron0 -
Directories and Link Building
I was reading a post by Eric Enge, http://www.seomoz.org/blog/role-of-directories-in-link-building and nobody talked about in the comments, so I want to see what you think: Considering that get some bad links from punished directories is bad for your site, it's worth to use site submissions softwares, like SubmitEaze, that promisses a 1,000 submits?
Link Building | | seomasterbrasil
Do you use it, what you think about it? [title edited by staff for clarity]0 -
Link building tools/sites
I am looking for a way to share my content in multiple locations to build back links without having to upload one at a time per location. For example- if i write an article and i upload it to ezine articles and then post it over on my blog- it will then post over on my twitter and facebook and linked in. However- how i can also get this article with back links into shared sites, bookmark sites, and other locations online to help build my inbound marketing for back links. I'm trying to find a way to save time while building out the links.
Link Building | | LauraThomas0