On-Page Keyword Optimization Question
-
First let me say I want to improve the text of the site I am working on focusing on the site visitor in the first instance.
I run the "On-Page Keyword Optimization"
The page fails on "Avoid Keyword Stuffing in Document... ...Occurrences of Keyword 48" well over the limit of 15.
The occurrence include those in the site navigation and strapline, but it was my understanding that Google was aware of nav areas/areas common to most other pages on the site and that keywords in these areas weren't viewed as being part of the page content.
The keyword is the main keyword for the company, and the page is the home page i.e. "acme widgets" the others are "acme widgets for the home"... well you get the idea:
The page breaks down as follows:
- 5 instances in primary nav
- 1 instance strapline
- 3 instances secondary nav
- Remainder in page body
I am told by the tool to reduce to 15 instances, so should I?
- Have 9 instances in the nav and other areas and 6 or so on the page
- Have 9 instances in the nav and other areas and 15 or so on the page
-
Yes, they give the content area the most weight in regard to individual page topical focus, however search engines do evaluate every word on a page, including content within the source view that visitors don't see. This is why having too much content in header, sidebar and footer areas, or too much code at the source view level causes topical confusion / topical dilution and is considered during the duplicate content evaluation process as well.
The best I can offer in regard to how often a phrase should appear on a page is "does this feel like I repeat this phrase too much?" If you've got the same phrase repeated fifteen times just in the content area, there should be a valid reason other than just SEO reasoning for that. And a LOT of text around those.
-
If this is the only criteria that your page is failing on, i wouldn't worry about it too much.
If you think having 48 occurences of your keyword is beneficial to the user of the site i would leave it as is.
edit: From your info above it would suggest that you have 39 occurences in the body of your text. This does actually sound a little bit over the top. If you're able to get this down to around 6 i think your customers would find you content more useful.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Unsolved Getting keywords to rank on new landing pages
I've built new landing pages for a website, and have loaded them with researched keywords in the content, alt image attributes and metas etc - but, after a number of crawls, the keywords are currently being matched to other existing web pages on the website. Does anyone have any advice on 'unlatching' these keywords from these pages, and instead getting them to match with pages that have been optimised for them? Many thanks!
Moz Pro | | Darkstarr6660 -
The pages that add robots as noindex will Crawl and marked as duplicate page content on seo moz ?
When we marked a page as noindex with robots like {<meta name="<a class="attribute-value">robots</a>" content="<a class="attribute-value">noindex</a>" />} will crawl and marked as duplicate page content(Its already a duplicate page content within the site. ie, Two links pointing to the same page).So we are mentioning both the links no need to index on SE.But after we made this and crawl reports have no change like it tooks the duplicate with noindex marked pages too. Please help to solve this problem.
Moz Pro | | trixmediainc0 -
On Link Analysis tab I my best pages are 301 and 404 pages.
I looked on my redirrect file and found that /* redirects to /v/404.asp.
Moz Pro | | sbetzen
However if you look below at the link analysis the 404 page is getting a 404 error.
The homepage ecowindchimes.com/ is getting a 301 (but I don't know where it is going to).
The third one is also redirected. 1. [No Data] ecowindchimes.com/ ||| 301 ||| 2 ||| 36 2. 2. [No Data] ecowindchimes.com/v/404.asp ||| 404 ||| 2 ||| 34 3. [No Data] 3. ecowindchimes.com/index.html?lang=en-us&target=d2.html ||| 301 ||| 1 ||| 33 So I have 2 questions: 1) should this be fixed? and 2) how? This is a volusion site and I believe the "catchall" redirect was done by them0 -
Fresh Web Explorer Question
Hi, I have been using the FWE tool currently in the SeoMoz toolbox but can't seem to do something. I want to search for say 'Flower Pots' but only return results with the extension .co.uk. Is this possible using the operators? Thanks
Moz Pro | | Bondara0 -
What keywords should I use in my campaign.
I am a chiropractor. I only compete against web sites in my town. Should my key words be neck pain, back pain? Or should it be neck pain Bloomington Illinois and low back pain Bloomington Illinois? I am referring to the campaigns I just started. (I am new)
Moz Pro | | Bob550 -
Proportion of branded keywords vs targeted keywords in anchor text distribution
Hello, I have a question about the proportion (in %) of branded keywords vs targeted keywords in the anchor text distribution of a website. Suppose if I have a website with 3 targeted keywords and 2 branded keywords in the anchor text distribution that looks like this: 1 main targeted keyword 20% 2 targeted keyword 15 % 3 targeted keyword 15 % 4 branded keyword 10 % 5 branded keyword 5 % 6 more keywords 35% The question is: What would be the best distribution in percentages to aim for the main and other keywords? Should the branded keyword % increase and (main) targeted decrease? Or something else? (I have "Opensite Explorer" and Cognitive SEO" as tools to measure.) Thank you for your answers!
Moz Pro | | ThomasH0 -
Mozbar question
Hi, In the mozbar it has the following for this post: PA: 55 mR: 3.28 mT: 4.43 DA: 88 What does this data mean and how would you use it to spot a weakness in a competitor? Now the domain strength is very high 88, so I know you would have trouble attacking that if your own DA was 48. p.s this is just an example
Moz Pro | | activitysuper0 -
In page analysis
Hello, Seomoz did a crawl of my whole page, but under in page analysis grade rankings there have been no crawls? how can I initiate one?
Moz Pro | | AdamGymyGym0