What will SEO be like in the 2020's?
-
Hey guys,
I would love to hear your thoughts on how you think SEO will change in the 2020's. The 2010's saw some pretty cool stuff like Panda, Penguin, penalties for non-mobile-friendly, non-secure and slow loading sites. What will be more or less important for SEO's in the 2020's than today? How will machine learning and AI change SEO?
-
Maybe by the 2020's we'll have moved away from link based indexing entirely? Definitely, agree with the AI angle - there is so much at work in the background (and foreground) now. We're already in the era of voice (this article outlines how voice search is changing SEO)!
-
Hello Ryan,
That's an interesting inquiry. I believe AI has already taken the SEO process by storm. This will only continue to grow, especially with voice search optimization. Google home, Alexa, and Siri are used so frequently, companies will have to adjust their strategies in order to optimize their content to its full potential. There is already a multitude of artificial intelligence programs that assist with SEO, I took the time to cover 7 companies that utilize Artificial Intelligence.
-
Hi Ryan!
That is a very distant date, but I would bet on the following:
1. Mobile First Index
2. Voice search optimization
3. Artificial Intelligence and SEO.
4. Long term business with the right SEO strategy
5. SEO and Social Media: Instagram
Personally, I think the growing of Artificial Intelligence is likely to cause individual ranking factors to become less critical.
-
I think that people in the EU will only have access to websites that don't play by the rules, because next month the rules become so complex that they will be impossible to comply with - even though they seem simple upon first reading or simple to people who don't understand the complexities of changing IPs, devices used by multiple people, individuals who use multiple devices, the inability to sort and separate all of these out and the impact of all of these combinations and permutations and possibilities on the limitations of databases.
-
Interesting Question, honestly who knows, all will depend on how Google ranks a website in 2020 at the end of the day they create this industry and they are the owners of the Search Engine.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Ridding of taxonomies, so that articles enhance related page's value
Hello, I'm developing a website for a law firm, which offers a variety of services. The site will also feature a blog, which would have similarly-named topics. As is customary, these topics were taxonomies. But I want the articles to enhance the value of the service pages themselves and because the taxonomy url /category/divorce has no relationship to the actual service page url /practice-areas/divorce, I'm worried that if anything, a redundantly-titled taxonomy url would dilute the value of the service page it's related to. Sure, I could show some of the related posts on the service page but if I wanted to view more, I'm suddenly bounced over to a taxonomy page which is stealing thunder away from the more important service page. So I did away with these taxonomies all together, and posts are associatable with pages directly with a custom db table. And now if I visit the blog page, instead of a list of category terms, it would technically be a list of the service pages and so if a visitor clicks on a topic they are directed to /practice-areas/divorce/resources (the subpages are created dynamically) and the posts are shown there. I'll have to use custom breadcrumbs to make it all work. Just wondering if you guys had any thoughts on this. Really appreciate any you might have and thanks for reading
Intermediate & Advanced SEO | | utopianwp0 -
Community Discussion: Are You Optimizing Your Brand's Content for Featured Snippets?
My latest post on the Moz Blog, Featured Snippets: A Dead-Simple Tactic for Making, explores how to keep Featured Snippets once you have them. I'm curious to know how many brands are actively working to get in the answer box, and for those who are, what's been the results?
Intermediate & Advanced SEO | | ronell-smith2 -
Does DMCA protection actually improve search rankings (assuming no one's stolen my content)
Hello Moz Community, I had a conversation with someone who claimed that implementing a DMCA protection badge, such as those offered at http://www.dmca.com/ for $10/mo, will improve a site's Google rankings. Is this true? I know that if my content is stolen it can hurt my rankings (or the stolen content can replace mine), but I'm asking if merely implementing the badge will help my rankings. Thanks! Bill
Intermediate & Advanced SEO | | Bill_at_Common_Form0 -
Not alt tags but Title and description Meta: My designer's answer.
Hello! I was busy doing lots of key wording for my images which I hate and notices that when viewed in source code, the different places I inputed information translated into Title and Description meta tags but NO alt tags. As I'm a a photographer, it's really important to me that I make the most of my images to get increased traffic so I challenged the people behind my website about it. This is their response to the question: "We all know how important the alt tags are for image SEO so why does
Intermediate & Advanced SEO | | IoanSaid
the design allows Title, Description and Keyword image tags but not alt
tags?" Unfortunately, there is no way to add an alt tag and title tag specifically to an image display page. However, as you have pointed out here, we use other elements that essentially accomplish the same thing. Each image display page does have its own page title and meta description, as you have also noticed. For the title, we use the IPTC Headline field (if there is no headline, then we use IPTC Title, and if there is no title, then we go to file name), and for the meta description, we use both the IPTC caption as well as the keywords - so all of that information is embedded on the image display page with the image itself and search engines can index this content. Alt Text data intends to given contextual information to search engines when they crawl your site, and the IPTC metadata that shows along with your images, does this as well." What is your opinion on that answer?0 -
There's NO reason these sites should be beating mine...Or is there?
Hi Over the past 10 months, my internal page rankings (previously excellent) have plummeted. I'm now trying to recover them. I haven't received an unnatural links warning in Google Webmaster Tools. Also, I used to have hundreds of internal links to each of these 21 pages using the same exact-match anchor text eg, Tuscany real estate, Umbria real estate, etc. I changed this about 6 months ago. So why am I still ranking poorly for these (only moderately competitive keywords) behind sites with poorer metrics? 1) Keyword: lake como real estate My page here – **http://tinyurl.com/d34k8m ** -- used to rank No1 or No2 neck-and-neck with this page www.immobiliarevacanzelago.com/. He's still No1 but I’m down to about No13. Yet when I look in Open Site Explorer virtually all my metrics beat his.
Intermediate & Advanced SEO | | Jeepster0 -
What's the best internal linking strategy for articles and on-site resources?
We recently added an education center to our site with articles and information about our products and industry. What is the best way to link to and from that content? There are two options I'm considering: Link to articles from category and subcategory pages under a section called "related articles" and link back to these category and subcategory pages from the articles: category page <<--------->> education center article education center article <<---------->> subcategory page Only link from the articles to the category and subcategory pages: education center article ---------->> category page education center article ---------->> subcategory page Would #1 dilute the SEO value of the category and subcategory pages? I want to offer shoppers links to more information if they need it, but this may also take them away from the products. Has anyone tested this? Thanks!
Intermediate & Advanced SEO | | pbhatt0 -
Can some brilliant mozzer out there teach a moron/newbie like me how to 301 redirect several URL's I have?
Okay - I am a supermodel. I look pretty. My legs are amazing. My cheekbones are high. But when it comes to 301 redirects I am the ugliest supermodel on the block. Crap, here is the truth: I am not even a supermodel. I am just a middle-aged, goofy looking dude who is a newbie to fixing websites. I have inherited several sites from a friend and I have been helping by creating solid contextual links internally and externally for a while. But, when Roger the wondrous SEOMoz robot talks to me, he says, "oops, it looks like your foolish freak self has a site that has both a www. and a non-www, which can create competition for yourself." What do I do when he says that? I just whisper a "thank-you" but gently press the skip this step button and go on with my life because I do not know how to make my non-www.'s redirect into the www. sites... Now, I have sort of asked this question on the site before, but I was answered by someone who does not understand my level of ignorance. any use of the word canonical or just put this lfwjkshj.htp/php inside the left ear of your mom, does not tell me anything so, is there any willing and kind soul who can walk me through redirecting several of my sites to their proper home - kind of like Carl Chubbs Weathers did for Happy Gilmore in that Academy Award winning classic? Thanks for the help in advance best, dumbhead
Intermediate & Advanced SEO | | creativeguy0 -
My site has multiple H1's, one in the logo image and one as a header. Is there any official stance from the search engines on this?
In doing some research on this issue, I came across this blog post which seems to suggest it certainly will be a trigger to search engines. http://www.seounique.com/blog/multiple-h1-tags-triggers-google-penalty/ Could be a false positive on his specific case, but I was wondering what the community thought. Thanks in advance!
Intermediate & Advanced SEO | | jim_shook0