Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Do Meta Keywords matter?
-
I am a firm believer in the fundamentals of SEO but is there any data to support its impact positively or negatively towards a sites rank?
-
I would argue that Amazon.com is probably one of the best sites on the web for SEO and they use Meta Keywords on every page. I have used them on our sites and seen no negative impacts either.
-
Hi Brandon Pagan,
Yes, the Meta Keywords tag is ignored by Google. If you do list them it might have a negative impact. Not for the search engines but it might actually tip off your competitors to what your SEO strategy is, so that is a big negative. It is best to not even list it in your head section anymore.
Regards,
Kevin
-
Hi Brandon! Google announced in 2009 that they no longer use the keywords meta tag in search rankings.
They also don't use the meta description to rank websites, however please know that a more helpful meta description can increase click through rates, which can positively impact your ranking.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Meta Description for ALL my Posts is Being Overwritten!
Every single one of my posts meta descriptions are being overritten with the same meta description! I use Yoast and have proper meta descriptions in my posts, but something seems to be overriding them. https://ibb.co/rcgWNXb Any idea what could be causing this? Thank you!!! Mike
Technical SEO | | naturalsociety1 -
HTML entity characters in meta descriptions
Is it okay to leave HTML entity characters, such as " in meta descriptions? Will search engines translate these appropriately?
Technical SEO | | ellenu0 -
Meta descriptions and h1 tags during a 301 redirect
My employer is shifting to a new domain and i am in the midst of doing URL mapping. I realize that many of the meta descriptions and H1 tags are different on the new pages - is this a problem ? Thank you.
Technical SEO | | ptapley0 -
Stop Words and keyword optimization
Ok, so I understand Google doesn't use stopwords (like "a" or "the"). Therefore if I am optimize for a keyword phrase, and say find an opportunity for say: "how to create stuff something" But it actually reads better as (although doesn't sound completely out of place as above) "how to create stuff in something" Which is better for SEO? (ignore usability \ readability in your replies please and assume it reads reasonably either way as that was just an example)
Technical SEO | | TheWebMastercom0 -
Phone number in Meta Description - Is it a good idea?
Is it a best practice to place your company's phone number in the meta description for a page? Are there any rules as to what is acceptable for meta tags? One of our competitors recently started doing this but for some reason I think it might be against Google's guidelines. They (competitor) is also engaging in web spam, plagiarizing our content, and other black hat techniques so I'm leery of anything they do.
Technical SEO | | mathamatix0 -
Auto generated meta description tag in Drupal
Was having issues on Drupal not autogenerating a meta description tag, but I think I have figured it out. Just to verify, would this piece of code be the meta description tag (reason I ask is b/c it looks a little different than the usual tag I have seen):
Technical SEO | | kevgrand0 -
What can I do about missing Meta Description for category pagest etc.?
On all my campaigns I'm returning high levels of 'Missing Meta Description Tags'. The problem with fixing this is they're all for category, tag and author pages. Is there a way to add a meta description to these pages (there are hundreds) or will it not really have any ranking effect?
Technical SEO | | SiliconBeachTraining0 -
Does a TM in the keyword have effect?
If I include TM in a keyword string, does this make it another keyword or does Google ignore that? Example: Kentucky Hot Sauce vs Kentucky Hot (TM) sauce. Of course the TM would be done properly via ™ Cheers.
Technical SEO | | Malarowski0