International SEO - Hreflang tags and URL Structure
-
Hello, I wonder if any SEO internationalisation experts can help.
We are a UK centric business with a .com domain which all our traffic currently goes to. We have been growing in the US and are therefore looking to internationalise our website by building out some US pages using the subfolder .com/us.
Since the keywords we wish to target in the US are different to the keywords we are targeting elsewhere, when implementing hreflang tags is it possible to use a different URL for the US page?
So let’s say we are targeting ‘estate car’ generally but want to target ’station wagon’ as the keyword for the equivalent US page, can the URLs be different?
Example:
- General page: www.example.com/estate-car
- US: www.example.com/us/station-wagon
Hreflang tags:
Would that be the correct implementation?
Any help or guidance would be much appreciated!
-
Thanks for your thoughtful reply.
Great - that makes sense. I will add en-gb hreflang markup too.
You raise some really good points about organisations having to think clearly about the need to undertake multi-regional / multi-lingual SEO and the potential implications of this. In our situation we've come to the conclusion that there is a business case to undertake this venture. When I joined there was already a US office and a few pages written for the US already published on our website in a different design language. Fortunately these pages were recently created and set not to allow crawling. If they were to be indexed at best they may not rank and at worst they may actually interfere with our other page rankings - as well as causing confusion for users (duplicate product / contact / client pages, different navigation structures, designs etc). In the end we decided the best approach would to be to internationalise our website and target these pages to the region / language they were designed for. But yes definitely has been a challenge!
-
In your original post, you wrote that you are a "UK-centric business". I would think you would want to be as specific as possible to make sure the search engines know to serve the most relevant pages to the UK audience. So, yes, I would definitely include a self-referencing hreflang tag. It also simplifies your process because you can just copy-and-paste the hreflang tags between the versions of the page, with no editing (you put the same exact set of tags on the British page as you do on the American).
However, I'm really only responding to your "how" question. There is also an implicit question of whether you should be doing this. I have to say that from recent experience, no matter how thorough we are with hreflang tags, the search engines inevitably serve up pages across the desired locales. For my brand, I have Australian links showing up in US searches, and US links showing up in British searches, etc. This is even with correct hreflang implementation. In our case, it is a necessity to have multiple localized sites, because we carry different inventory, at different prices, and with different policies in each region. But if that wasn't the case, I would not localize my site between US, British, and Australian English just for language variances. That is a subjective decision, but I have so many problems coming from the wrong pages being served in the wrong geographies, despite thorough hreflang tagging, that I would be very hesitant to create more localizations than absolutely necessary. This wasn't your question, I realize, and also this is purely subjective, but passing along for consideration.
-
Great - thanks for your response.
So we should include x-default markup on the relevant pages (in addition to en-us hreflang tags) to signal to the search engines to show the .com urls to those who do not have the browser language setting set to US-English and the .com/us urls to those who do?
If we don't have specific UK pages do we need to add href lang en-gb markup since x-default covers it?
-
You would want the exact same hreflang tags on both versions of each page. So, that means each has a self-referencing tag, plus an alternate tag pointing to the sister page in another locale, plus an x-default tag. The hreflang tags basically tell the search engines whcih version of the page is appropriate for which locales, and when they are on a page in one locale, it tells the search engine where it can find the equivalent pages for other locales, as well as which one is the "x-default" for any locales you haven't specified.
-
Thanks for your quick reply seoelevated! We don't actually have any specific UK pages at the moment. The main site (written in British English) is www.example.com and is where all our traffic currently goes. We have decided to build specific US pages at subfolder www.example.com/us.
I presume in this scenario it would be good practice to add x-default markup on the .com while adding hreflang en-us to the US pages?
-
Yes, that looks correct. However, I would suggest adding two more hreflang tags to each page. One for "en-gb" (pointing to your UK desired version) and one for "x-default" (pointing to whichever version you would prefer for any other nonspecified locales. You will want all 4 of these on each of the two pages (so each page would include a self-referencing tag. These 2 additional ones are optional, but I think would provide a bit more clear direction to the search engines about which page to present for which locales.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Negative SEO
I have got some idiot bombarding my site with spam links, most likely a negative SEO attempt. It started off very small and has ramped up to between five and 10 spam links per day. I think it may be having a slightly negative affect although difficult to tell. I can do a link cleanup, but I'm not sure that is a long term solution, I'm just going have to do it again in a few weeks time. Does anyone have any experience?
Technical SEO | | seoman100 -
Changing URLs for SEO
Hi, Currently we have a page, /business, but we have shifted our strategy to optimize for this page for the keyword "enterprise" instead of "business". The page authority of this page is 18 and our domain authority is 35. I've already updated content and title tags to more of an enterprise focus. Would it be wise to move the page to /enterprise and create a 301 redirect from /business to /enterprise? Or is this too risky from an SEO standpoint? Thanks!
Technical SEO | | mikekeeper0 -
Rel Canonical tag using Wordpress SEO plugin
Hi team I hope this is the right forum for asking this question. I have a site http://hurunuivillage.com built on Wordpress 3.5.1 using a child theme on Genesis 1.9. We're using Joost's Wordpress SEO plugin and I thought it was configured correctly but the Crawl Diagnostics report has identified an issue with the Rel Canonical tag on the sites pages. I have not edited the plugin settings so am surprised the SEOMoz Crawl has picked up a problem. Example: Page URL is http://hurunuivillage.com/ Tag Value http://hurunuivillage.com/ (exactly the same) Page Authority 39 Linking Root Domains 23 Source Code Considering the popularity of the plugin I'm surprised I have not been able to find tutorials to find what I'm doing wrong or should be doing better. Thanks in advance. Best Nic
Technical SEO | | NicDale0 -
Can URL re writes fix the problem of critical content too deep in a sites structure?
Good morning from Wetherby UK 🙂 Ok imagine this scenario. You ask the developers to design a site where "offices to let" is on level two of a sites hierachy and so the URL would look like this: http://www.sandersonweatherall.co.uk/office-to-let. But Yikes when it goes live it ends up like this: http://www.sandersonweatherall.co.uk...s/residential/office-to-let Is a fix to this a URL re - write? Or is the only fix relocating the office to let content further up the site structure? Any insights welcome 🙂
Technical SEO | | Nightwing0 -
Negative url name?
I have a new client who has the letters "BB" at the start of his url name, bbzautorepair.com. He was told by someone at Google Adwords that the letters "BB" in his url name could hurt him with Google rankings. Reason being that Google red flags anything or website to do with firearms, guns and ammunition. He was told that the letters "BB" could be mistaken or red flagged for "BB Gun". Seems a bit far fetched. Has anyone every heard of such a thing? Thanks
Technical SEO | | fun52dig
Gary Downey0 -
Can I redirect a URL that has a # in it? How?
Hi there - My web developer is saying that I can't do a URL redirect with a "#" in it. Currently, the URL is actually an anchored link within a page (which the URL indicates with a #). I want to change the content to a new URL, but our website links internally to the old URL, so we would need to do a URL redirect (assume 301). Can you tell me if this is possible and how? Thanks!
Technical SEO | | sfecommerce0 -
Internal Linking Structure - help Req'd
I have a website that due to the way in which it was put together a few years back always redirects to a /subdomain folder when the top level domain is entered. When analysing the new SERPS tool i spotted that when the .com domain was assessed it didn't pick up the internal links that were pointing to the /subdomain. Q) Could the /redirect cause a problem when crawled by Google, and if i'm linking back to the homepage should i be using the domain or the subdomain as the link (even though one redirects to the other......)
Technical SEO | | NSJ780 -
Directory URL structure last / in the url
Ok, So my site's urls works like this www.site.com/widgets/ If you go to www.site.com/widgets (without the last / ) you get a 404. My site did no used to require the last / to load the page but it has over the last year and my rankings have dropped on those pages... But Yahoo and BING still indexes all my pages without the last / and it some how still loads the page if you go to it from yahoo or bing, but it looks like this in the address bar once you arrive from bing or yahoo. http://www.site.com/404.asp?404;http://site.com:80/widgets/ How do I fix this? Should'nt all the engines see those pages the same way with the last / included? What is the best structure for SEO?
Technical SEO | | DavidS-2820610