Parsing of sentences
-
Why do search engine parse sentences ?
-
That is correct, final input would be 'how popular the content becomes', e.g backlinks
-
target what you will write about
-
write well
-
if it's good enough, links spawn
-
SEO growth
By the way, sometimes you have to write hundreds of posts before one gets picked up. But when it does (in a big way), you really do see the benefit
-
-
Conclusion once you have the words it all comes done to how you write. Good topic sentence with supporting sentence. Otherwise it won't work !
-
And that sir, is why SEO people, analysts and contextual content specialists are still needed. Tools can be handy and act as a 'radar' to draw your attention to certain areas, but those signals can be very misleading and it takes an intelligent human mind to really get to the bottom of things
If you use a lot of synonym terms, Google will eventually 'get' that you are 'circling' around a designated search entity. However on the other hand, there's no doubt that including the 'actual' word at least once in some prominent areas, could really help (what's more accurate, looking at a person or looking at a reflection of a person?) - it's more direct
You do mention Porto, but not very prominently. Your itinerary has sub headings ("Day1", "Day 2" etc). What I would suggest would be that, those sub headings which form the accordion-text nav, be expanded to be richer. So instead of having "Day 3" you might have "Day 3 - Porto, Girolata & Natural Beauty" (or similar)
Your content does 'mention' Porto, so there's no error. But to rank well for that term, your page would have to be 'mostly about' or 'significantly about' "Porto". I am guessing your real aim is "Bike tours in Porto" (or similar). If the CMS can't support the customisation of that text, then that's something I'd look into ASAP as it could be a quick win (or at least, a quick-beneficiary)
Remember that tools like Moz do NOT look at content in the same detail which Google does. They mostly just count flat word instances, they don't really (IMO) leverage significant AI or ML components to boil these elements down and 'understand' them
If you think the comment from Moz is not relevant, ignore it. Otherwise play around with the layout and CMS as I have suggested
-
I agree with you.
So my final question is how can MOZ content suggestions tell me that on this page https://bit.ly/2RH7PLp
I have covered "Balagne" but not "Porto". I have words such a Scandola Nature Reserve, Girolata, Calanques de Piana , red local granite and all those are words related to "Porto" (the town in Corsica) so there is something I am missing and maybe you can help. I believe it has to do with the way I write ? (structure of my sentences he way the sentences in the paragraph go with each other etc...)
-
Connecting interrelated entities within a sentence, is actually not a study of grammar at all so at that point the rules become somewhat irrelevant. It's more a study of pattern recognition and keyword patterning
Search engines DO NOT consider grammatical rules, and keyword relevance to be the same thing - they think of them differently. Following grammatical rules may speak for the 'quality' of the content, but gives Google zero idea in terms of what the content is about. It's only when the content is broken down into its elements, that it can be studied by mathematical algorithms and the relevant axioms of the content may be determined
-
Thank you for the reply but how do you connect entities in a sentence. Isn't there a specific format for structuring a sentence ?
It seems that it all start with a good topic sentence where the topic I am focusing is understood because of a clear semantic connection. Then I add the related words in the paragraph. However, if I don't have a good semantic connection in my topic sentence the search engine won't rank me even though I have the related words below because it would be like stuffing words in my content.
-
Assumedly to:
"divide (a sentence) into grammatical parts and identify the parts and their relations to each other"
If sentences are not broken down into their constituent elements, it would be difficult for a mechanical mind to 'interpret' the data. I assume that different kinds of content (spam content, shallow content, copy, long-form copy, 10x content) tend to form certain patterns (such as spam content mostly being composed of loosely if non-connected thematic entities, and many joining words). I guess it helps sub-algorithms like Panda to evaluate copy and text-based content
Browsers were parsing HTML long before Google, parsing is simply "the process of analysing a string of symbols, either in natural language or in computer languages__, according to the rules of a formal grammar." (source). Language and grammar, bot have rule-sets (e.g: always close your tags in HTML, or 'don't write "and" immediately following a comma, do not start sentences with "and"). Parsing text allows HTML and websites to be rendered, but it also allows for semantic evaluation of content
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Product markup for a website that doesn't show prices
Hi, I am working on a site that presents several products with their descriptions and features, but does not include e-commerce functionality, so it does not show prices. I would be interested in understanding how to properly use the Product markup since the Offer field cannot be filled in. What are your experiences or advice on how best to handle this? Do you have advice on different vocabularies to Product? Thank you very much for your help!
Intermediate & Advanced SEO | | filippodanesi0 -
Alternate page with proper canonical tag Status: Excluded in Google webmaster tools.
In Google Webmaster Tools, I have a coverage issue. I am getting this error message: Alternate page with proper canonical tag Status: Excluded. It gives the below blog post page as an example. Any idea how to resolve? At one time, I was using handl utm grabber, but the plugin is deactivated on my website. https://www.savacations.com/turrialba-costa-ricas-garden-city/?utm_source=deleted&utm_medium=deleted&utm_term=deleted&utm_content=deleted&utm_campaign=deleted&gclid=deleted5.
Intermediate & Advanced SEO | | Alancito0 -
Why has my website been removed from Bing?
I have a website that has recently been removed from Bing's index, but can't figure out why. The website isn't new, and it is indexed just fine on Google. These are the steps I've tried: The website is verified in Bing Webmaster Tools and successfully submitted the sitemap. I tested the URL to ensure that Bingbot is allowed to crawl the site I submitted URLs to Bing via the URL Submission tool There isn't a "noindex" on the site preventing it from being indexed When I do a URL Inspection, an error message comes up saying "The inspected URL is known to Bing but has some issues which are preventing us from serving it to our users. We recommend you to follow Bing Webmaster Guidelines." I contacted Bing to ask whether the website was removed in error, but received a reply that the website doesn't comply with Bing's quality guidelines, but they wouldn't go into detail as to which guidelines the website isn't meeting. The website URL is https://www.pardeehospital.org. Can anyone offer any advice or insight as to why Bing won't index our site? Thank you!
Intermediate & Advanced SEO | | lindsey.steinkamp0 -
Should I disable the indexing of tags in Wordpress?
Hi, I have a client that is publishing 7 or 8 news articles and posts each month. I am optimising selected posts and I have found that they have been adding a lot of tags (almost like using hashtags) . There are currently 29 posts but already 55 tags, each of which has its own archive page, and all of which are added to the site map to be indexed (https://sykeshome.europe.sykes.com/sitemap_index.xml). I came across an article (https://crunchify.com/better-dont-use-wordpress-tags/) that suggested that tags add no value to SEO ranking, and as a consequence Wordpress tags should not be indexed or included in the sitemap. I haven't been able to find much more reliable information on this topic, so my question is - should I get rid of the tags from this website and make the focus pages, posts and categories (redirecting existing tag pages back to the site home page)? It is a relatively new websites and I am conscious of the fact that category and tag archive pages already substantially outnumber actual content pages (posts and news) - I guess this isn't optimal. I'd appreciate any advice. Thanks wMfojBf
Intermediate & Advanced SEO | | JCN-SBWD0 -
Image upload SEO tips?
Is there anything I can do to my images other than naming them correctly to have with SEO? Size? File type? Maybe adding text on top of them to pick up OCR? Thank you,
Intermediate & Advanced SEO | | Jamesmcd030 -
How can I find all broken links pointing to my site?
I help manage a large website with over 20M backlinks and I want to find all of the broken ones. What would be the most efficient way to go about this besides exporting and checking each backlink's reponse code? Thank you in advance!
Intermediate & Advanced SEO | | StevenLevine2 -
How do you use local keywords naturally in a sentence?
Some local SEO key phrases are difficult to use naturally in a sentence - consider "dry cleaners Birmingam". Do you have any ideas about how to use this type of phrase in a natutral-sounding way when writing content?
Intermediate & Advanced SEO | | pauldthewlis0 -
What is your best one sentence definition for SEO?
I have recently come across several bloggers that have been trying to formulate the best concise definition of SEO. What one sentence definitions have you used / seen? Avoid run-ons. Tweetable, even better.
Intermediate & Advanced SEO | | Gyi0