Keyword research
-
Could some give me an example on how they do keyword research because I have tried many things and it doesn't work.
Here is what I tried : Let's take a keyword " Alsace bike tours"
I go to the keyword tool, lisgraph, ubersuggest, google keyword tool, and type "Alsace bike tours"
Thos tools spit me phrases such as :
"bike from colmar to riquewihr, "alsace vineyard cycle route", alsace cycle routes. I write my content and integrate those expressions in it.
In my content I add words that relate to alsace such as Strasbourg, Colmar, the wine route etc...
I wait and weeks later see no change in ranking..
What I am missing ?
Thank you,
-
It's worth undertaking keyword research using Moz because, otherwise, you will not know which SEO keywords to improve and you wont be able to track how they are improving.
We got a Cardiff fencing business on page one, by using SEO tools, such as Moz, to constantly see, each week how our SEO was improving.
-
You have to be patient waiting for Google to re-cache a page and, even after they do, your rankings still might not improve with just onsite changes. You need backlinks too. Also, more internal links from blog posts can help too.
In terms of the type of content to write for the Alsace Bike Tours page, we'd recommend looking at the top ten ranking pages and get ideas from their content. Also, include any information that someone might want to see if they are searching for that phrase.
We looked at https://www.digngo.com/tour/alsace-bike-tour/ and think that you did a great job talking about Strasbourg and Colmar. Since those cities are the beginning and ending of the bike route it makes sense to talk about what someone can do in those cities.
-
Here is the page I am talking about : https://bit.ly/2XAgohf
I did put it online 24 hours ago and see that it the latest version isn't cached maybe I should wait until it is ?
In the meantime, for my keyword "Alsace bike tours" if you go in the keyword tool you will notice there are no questions so how do I answer the user intent on such a keyword ? In that case should I answer like wikipedia with a "where is Alsace" even though the relevancy is just a 1 out of 5 ?
I also have question about related topics, there are number of tools including Moz content suggestion that gives you related topic and for "Alsace bike tours" it gives me "Strasbourg" and "Colmar" . But what do I need to do with those, is just words to add in my content or is topics that i need to cover and answer a question about "Strasbourg" ? If it is a question that I need to answer could someone tell me how to answer it because I am not sure what I would answer
Thank you,
-
What is the URL to the article?
-
What is your website and we'll take a look.
-
Il Could the way I structure my sentences (parsing) be the issue ?
-
Without having more information about your website, I'm going to venture to say that what you are missing is a combination of patience, link building and content promotion and has nothing to do with your keyword research process, which sounds good by the way.
Patience:
Assuming you are putting in the hard work to create great content and build links from relevant content around the web, you have to give it time. Rankings don't happen over night.Link Building:
If you have great content on your site--great! Now spend a lot of time getting links from other websites. Links bring in authority and other signals to the search engines that your site deserves to rank.Content Promotion:
"If you build it, he will come" doesn't work as well for websites as it did for Kevin Costner in Field of Dreams. You have to promote the heck out of your content. It has to be interesting so people will share it. You need to reach out to people and get them to share or write about your content.It's all hard work and it takes time but those who are determined will get the rankings they are working for.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Keywords for product title
Hi, I am trying set the product title for my product that I sell online, I have more than 300 products, I am now doing keywords research, any suggestion of the monthly search volume I should aim for each keyword? I just started and selling engagement rings
Intermediate & Advanced SEO | | up8772910 -
Hyphens in Keyword
Hi everyone, I was wondering if anyone had any experience of whether Google treats keywords with hyphens differently. One of my websites main keywords is 'buy to let', however all across our website it is referred to as 'buy-to-let'. People always search without the hyphens. I recently heard that Google may only treat us as a highly relevant match and not an exact match for this keyword. I was wondering if anyone had any experience of this, and what is the best course of action to take. Thanks
Intermediate & Advanced SEO | | brian-madden0 -
Google Ranking Generally in Germany - Keywords & Umlauts
Hi Mozzers, I was hoping i could get some advice/opinions on a website ranking problem i have been working on, in particular one of the pages. This is our German language website which is hosted from Germany and a flaunt German speaking member of staff from our German office moderates the text content of the website for us.Our website seems to get good traffic ,visitor navigation and conversions. One of the keywords i focus building around is Schallpegelmessgerät which is one way of basically saying Sound level meter in German. The keyword uses an umlaut which i cannot use in the URL, but google is picking up and putting into the snippets, but apart from that our on-page optimization is good according to the moz tool. I have been trying to improve our content and we post many blog articles around the topic/keyword but google.de seems to choose not to even display this on the first couple of pages and sometimes ranks our blog articles around the third page. We are even been outranked by some low quality cheap online shop websites some of which with low quality content and low page and domain authorities. I had accepted this but after looking at bing.de and doing a search i find our page in the top 5 results, i understand that google and bing's algorhythms are different but just struggling to get my head around it all. Here is our website & page - http://www.cirrusresearch.de/produkte/schallpegelmessgerat/ Any advice on this situation would be greatly appreciated, thank you very much for reading this James
Intermediate & Advanced SEO | | Antony_Towle0 -
SEO Moz Keyword Ranking Tool
The SEO Moz keyword ranking tool is useful and fairly accurate but it would be more useful to know why the ranking changed. Can the tool provide any insight in this regard?
Intermediate & Advanced SEO | | casper4340 -
Keyword cannibalization
I ran the SEOMoz onpage diagnostic, and i got an alert for keyword cannibalization. My taxonomy is: www.mysite.com www.mysite.com/category (category page) www.mysite.com/category/category-keyword (supporting page) Links will be exact match in the primary navigation. www.mysite.com anchor text "category" => www.mysite.com/category www.mysite.com anchor text "category keyword" => www.mysite.com/category/category-keyword www.mysite.com/category anchor text "category keyword" => www.mysite.com/category/category-keyword and example would be /IT-support linking with anchor text "IT Support Servers" => /IT-Support/IT-Support-Servers I'm not going to have a cannibalization problem, am I?
Intermediate & Advanced SEO | | CsmBill0 -
Keyword Selection - Long Tail or not long tail keyword
Hi Friends, We have a keyword "plus size clothing" but we used this as "plus size clothing 2012" to Cover the both keywords "Plus size clothing" and "Plus size clothing 2012" My question is, are we still focusing on "plus size clothing" when use "plus size clothing 2012" instead of the main keyword.? What strategy do yo suggest that when to use long tail and when to not. (when I talk to use a long tail than it means use it prominently on the page as main keyword should be used.)
Intermediate & Advanced SEO | | alexgray0 -
I did great keyword research but now what!?
I did some REALLY good keyword research for my specific industry and yes, it was VERY helpful and educational. Now what............... My site title has the keyword I want to rank for the MOST (highest amount of traffic) and my business name in it Meta description also mentions it (I have read this doesnt matter for seo and also read its starting to matter again) My main keyword is in the text of my site several times very well written and spread out. Also in the meta keywords tag and in some of the anchor tags and alt tags. My question is - What about the other - 6-8 keywords that arent #1 in traffic but still get a LOT.......How do I optimize for those as well besides mention them in the site content. Is that really the best place? I don't want to water down my ability to for my #1 keyword I identified but I dont want to miss out on others.............Any advice would be greatly appreciated! Thank you in advance for your time and suggestions! 🙂 This is a GREAT group of people - Im anxious for when I can help others like I have received! Matthew
Intermediate & Advanced SEO | | Mrupp440 -
Service Keyword in URL - too much?
We're working on revamping the URL structure for a site from the ground up. This firm provides a service and has a library of case studies to back up their work. Here's some options on URL structure: 1. /cases/[industry keyword]-[service keyword] (for instance: /cases/retail-pest-control) There is some search traffic for the industry/service combination, so that would be the benefit of using both in URL. But we'd end up with about 70 pages with the same service keyword at the end. 2. /cases/[industry keyword] (/cases/retail) Shorter, less spam potential, but have to optimize for the service keyword -- the primary -- in another way. 3. /cases/clientname (/cases/wehaveants) No real keyword potential but better usability. We also want the service keyword to rank on its own on another page (so, a separate "pest control" page). So don't want to dilute that page's value even after we chase some of the long tail traffic. Any thoughts on the best course of action? Thanks!
Intermediate & Advanced SEO | | kdcomms1