Correct Internal Linking Strategy
-
Hello.
So my website currently has 8 pages in total. (Homepage, 5 Service Pages, Contact, About). I currently have about 80 quality RD and my Homepage already ranks #8 for my main keyword, while all Service Pages (P1, P2, P3, P4, P5) are stuck somewhere at #30-60 positions for their target keywords.
My internal linking scheme looks like this https://i.imgur.com/2cA529v.png. The Homepage has a sidebar with links to all Service Pages, and each Service Page has the same sidebar that links to each Service Page, but doesn't link back to my Homepage. Contact and About pages can be accessed only via the links in the menu.
I don't have any contextual links on my website, so all pages that are important for SEO are linked only via this same very sidebar. All these Service Pages are equally valuable to me, but they don't seem to grow much in Google. The Onpage Score of these pages is better than those of TOP10 competitors, and my content provides more value (I used the Skyscraper Technique).
Taking all that into consideration, can you please tell me what might be wrong? Why
- Should I build more quality backlinks to these service pages instead of the homepage?
- Should I add contextual links to all my service pages from the homepage?
- Does my internal linking strategy look good to you? If not, what should I change?
- Can I hit top #10 with my internal pages for their target keywords if I mainly build links only to my homepage?
All keywords that I'm after have low to medium competition. My website has 90 RD in total, and my website's DA is 27.
Thank you.
-
Generally speaking, unless your site has a very high Domain Authority, then it will be very difficult to rank on the first page without building some external backlinks. Internal backlinks alone won't be enough to take your site's pages on the first page of the Google results for the targeted keyword.
Also, in regards to internal links, don't forget to cross-link within the article. If one of the pages is referenced on another page, then you can put a link to that. Take the very good example of Wikipedia's internal linking to master it. However, don't overdo the internal links or you might raise some flags.
After building more quality external backlinks for your pages, you should be able to see your pages slowly grow in rank and help increase your Domain Authority.
Daniel Rika - Dalerio Consulting
https://dalerioconsulting.com/
info@dalerioconsulting.com
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Vimeo Rich Snippet correct?
Goodday MOZ-friends 😉 We added our video to Vimeo PRO and added it to our website. (http://www.sitetogo.nl/) We also added a XML (http://www.sitetogo.nl/sitemap-video.xml) I'm not sure if we done this correctly. Can anybody tell me this? Thanks & Greetings, Vincent / www.sitetogo.nl
Technical SEO | | Aquaster0 -
Explain me the SEO impact when a website has more internal link compared to less internal links
A website that I am working on has more than 200 internal links (Its because of the design and various kind of service that we offer). I want to know its SEO impact. I also want to know the SEO impact when a website has less internal links compared to more internal links
Technical SEO | | BoniSatani0 -
Is it a problem to have an image + link in your menu
Hi, My menu has a image with links to some of the main pages on the site and text underneath it explaining what the banner is. Will it be beneficial or harmful to have the text hyperlinked to the same pages the images go to?
Technical SEO | | theLotter0 -
Linking root domains and youtube
All of my competitors have high linking root domains from youtube and our isn't showing up although we have 1.5 million views to youtube. I tried adding our URL to the videos but it hasn't recognized as a linking root domain. What should I do?? There's a ton of SEO juice here I want to tap into! watch?v=GTXFRTY4CCA&list=UUOcfF9LAHKedNSyk-gk5xDw&index=28
Technical SEO | | tonymartin0 -
INTERNAL ANCHOR TEXT LINKS
If your site has say 50 pages, and you have a anchor text link from the home page to that page, what should you do in response to last friday, I have 60 keywords in the top 10 and now thye are all in the top 30 at best. PAGE RANK is still 5s and 6s on all of these pages.... NO PROBLEM ON THIS SITE UNTIL LAST FRIDAY!
Technical SEO | | jdcline0 -
External Links on a Front Page
Does anyone have any links to information about external links on a front page ? I am advising a client that this is not the best idea and that they could be put in a different place but can't find any proof of this.
Technical SEO | | marcelo-2753980 -
SEO LINKS
New to S.E.O. so excuse my naivety. I have made lots of new links some of them paid for e.g. Best of the Web but I don’t see any change in the latest competitive link analysis. Some of the links we have been accepted for just do not show. Also the keywords we are trying to promote the most have disappeared off the radar for over 2 weeks now. I think we have followed the optimization suggestions correctly. Please could you enlighten me. Regards Paul www.curtainpolesemporium.co.uk
Technical SEO | | CPE0 -
Sitemap with links and images together
Hi there, my e-commerce platform (Magento with "Mageworx SEO Enterprise" plugin) is generating an sitemap.xml that mix text (links) and images, and the result is something like that: <url><loc>http://www.e-lustre.com.br/abajur/abajur-keops</loc>
Technical SEO | | e-Lustre
<lastmod>2011-04-10</lastmod>
<changefreq>daily</changefreq>
<priority>1.0</priority>
image:imageimage:lochttp://www.e-lustre.com.br/catalog/product/image/size/250x250/e/-/e- lustre_mantra_0030_grande.jpg</image:loc></image:image></url> WebmasterTools accepts it, but recognize it as an image sitemap. Have you seen that kind of sitemap, and most important, do you think that's a problem ? Full file: http://www.e-lustre.com.br/sitemap.xml0