If concepts are too similar when grouping keywords what do I do ?
-
I will summarise and then ty to explain :
When I group keyword with the keyword explorer if concepts (grouping keywords) that I find are too similar to each other how do I go about it...
Ldg me know explain.
When google doesn't have enough data to rank a website with content does it only use links ?
Let me give you an example. If I take "title tag" as a keyword people have a lots of questions that can be answered which will create numerous concepts.
However, let's take "hiking tours Italy" for example. If I go through the keyword explorer or all the other tools existing out there people don't have questions. All I find are variations or synonyms of my keyword and I group by low lexical similarity all the words are going to be very similar.
I know that each variation can be grouped and considered a different concepts but writing about various concepts that mean exactly the same thing because of lack of data not very smart and useful...
So in that case what does google do, does it rank a website only based on links or schema ? see that it has no way to rank it based on good quality content because of a lack of data (questions that could be answers that would lead to concepts).
Thank you,
-
I think there's a lot to be said for this approach, in general for content production. If you yourself can't 'get out there', there's always the option of temporarily hiring the services of someone who has been out that way
-
Ah I see what you are saying, sorry! Maybe try a different tool like this one: https://docs.google.com/spreadsheets/u/0/d/1n03BfU2iS7eanuRwKWUDGrncRHOx7nkZpLSCB0V_F6E/copy (Google Sheets)
There are various tools you can use for keyword grouping, this is one which I sometimes make use of. It won't do a perfect job, but if you use it you can fix the 'noisy' data manually. It's still faster than doing everything manually from scratch, even though it will require some manual actions
-
Interesting ...
-
"hiking tours Italy" is really broad and there is a lot of fine detail.
I think that you need to go to Italy and do some hiking. Then you will have first-hand experience, know what people see, know the routes they take, know the destinations, have real photos... Each of these is a separate topic for content. You could spend a year hiking in Italy.
Spend a month hiking the vineyard country of Tuscany, another month hiking on Sicily and seeing volcanic landscapes, a month in Abruzzo with history and views of the Adriatic. Hike in the day, write every night.
People want more than a "hike". They want to see stuff, they want to learn things, they want experiences. Each part of Italy is unique and has different types of hiking.
-
Thank you for the information nut I think you misunderstood what I meant.
I am not talking about the search volume but I am talking about the keyword found when I group by lexical similarity.
For example when I group by high lexical similarity let's say "alsace bike tour" google doesn't have any data and keyword explorer is almost unable to create groups with sentences that "mean the same thing". In other words I have to try to guess what would be the sentences and create groups myself.
-
I think you just have to wait for Google to catch up, basically. If terms are basically synonyms, then it wouldn't make sense to consider them as separate concepts. I don't think Google, or users, would like to see more long pages where the author is trying to make very similar terms seem like different entities (when they are not)
By the way, Google have more data than the tools let on. Especially regarding their keyword data, where the search volumes are rounded up and down in 10s. So in reality, when Google says a keyword has zero search volume, it actually just means "less than five" - so it gets rounded down to 0
There have been many times where I have decided to build out along such keywords which 'seemingly' have no search volume, only to find that Search Console tells me I am getting clicks from keywords which (according to Keyword Planner / Keyword Explorer) have no search volume. I am pretty sure that Google's ranking algorithms, interact with non-averaged non-rounded searches, not the data which we see
In the end, sometimes you just have to say, "no! I don't believe this is a zero, I think people are searching for this question and others. I need to create content before search volumes show up in Google's tools, so that when search volume increases I am already on top and ahead of other marketers who are using a more basic approach". Sometimes this will work for you, sometimes your instincts will be wrong and you won't get as many searches as you think
Over time you will develop better instincts with regard to 'false-zero' keywords and it will become second nature
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How can i recover from japanes keyword hack after wordpress clean up
I'm facing a big issue on my two blog legitloaded and asirimp3 months after I patch and clean up my WordPress and plugins, too... I still see the hacked site in google search that I have asked to delete, but I still see the same character and the hacked material in google. I don't know what to do, I'm confused. I try asking google to update my page, but I can't find the URL in the search console. when checking on google with URL: site:legitloaded.com tzj6XvF
Intermediate & Advanced SEO | | frankbanny0 -
Keyword Rich Domain
We purchased a keyword rich domain name to use with an existing website. What is the best way to use this domain? Below are some thoughts, I welcome any input. Use this domain as an add-on to the main domain, but only have it load one page off the main domain? Would that cause duplicate content issues? Create a single static page of content for the domain (separate from main domain) Redirect domain to page on master domain, would we loose any benefits of the keyword rich domain? Thank you!
Intermediate & Advanced SEO | | idlwebinc0 -
Keywords Dropping Out
Hi In March I've seen a lot of keywords go from being ranked, to dropping out completely. We usually get under 1000 drop in and out each month, but 2,500 dropped out this month. Some are not focus keywords I'd be concerned about, but then some are.... I am trying to work out why and could use some help. We haven't changed anything on the pages & here are some examples: http://www.key.co.uk/en/key/dollies-load-movers-door-skates - previously ranked for 'Dollies' position 6 now unranked http://www.key.co.uk/en/key/sack-trucks - ranked position 11 for 'Folding Sack Truck' now unranked http://www.key.co.uk/en/key/portable-workbenches-trestles - ranked position 7 for portable workbenches now unranked. These pages do still rank for other keywords, so aren't out of Google completely. I'm just trying to identify if we have any other issues Thank you 🙂
Intermediate & Advanced SEO | | BeckyKey0 -
How to get more keyword ideas
I am trying to get more keyword ideas for one of my project. For example the seed keyword is computer virus and the results which i get is keywords related to the phrase computer virus such as virus in computer , virus threats but actually i am trying to get search details on actual threat names or types of viruses and i expect output such as malware, trojan etc.. ( Currently using ad words keyword planner to fetch keyword data ) Is there any way to achieve this ? Even if i use "types of computer viruses" as seed keyword i am not getting the types of viruses people searching for instead i get keywords ideas such as computer viruses, computer threats etc... ? Can somebody suggest a solution ?
Intermediate & Advanced SEO | | NortonSupportSEO0 -
Multiply List of Keywords | Tools?
Hi guys, I was wondering does anyone know of any tools which you can had a large list of seed keywords and it will find related keywords per seed keyword. I know scrapebox, ultimate niche finder can do this, but was wondering if there was anything else in the market to checkout? Cheers.
Intermediate & Advanced SEO | | jayoliverwright0 -
Discrepancy in keyword ranking from webmasters and actual ranking.
I have been tracking ranks of some keywords important to my business since the last 2 months. Recently I have observed that, for one of my keywords, google webmasters is giving the avg position as 8 but when i search in google it comes in the 6th page. I know that webmasters tools gives the average position but i do not think there will be such big difference in the ranks. Please help.Thanks.
Intermediate & Advanced SEO | | seomoz12320 -
Keyword research Methods
I am Looking for keyword research guide .because there are many ask about keyword research no idea where i can start .plz expert advice highly appreciate.
Intermediate & Advanced SEO | | innofidelity0 -
I did great keyword research but now what!?
I did some REALLY good keyword research for my specific industry and yes, it was VERY helpful and educational. Now what............... My site title has the keyword I want to rank for the MOST (highest amount of traffic) and my business name in it Meta description also mentions it (I have read this doesnt matter for seo and also read its starting to matter again) My main keyword is in the text of my site several times very well written and spread out. Also in the meta keywords tag and in some of the anchor tags and alt tags. My question is - What about the other - 6-8 keywords that arent #1 in traffic but still get a LOT.......How do I optimize for those as well besides mention them in the site content. Is that really the best place? I don't want to water down my ability to for my #1 keyword I identified but I dont want to miss out on others.............Any advice would be greatly appreciated! Thank you in advance for your time and suggestions! 🙂 This is a GREAT group of people - Im anxious for when I can help others like I have received! Matthew
Intermediate & Advanced SEO | | Mrupp440