What is the best SEO way to categorize products on an ecommerce site
-
What is the best way for SEO to set up categories for an ecommerce site selling beauty products. I have currently built my product categories so that if a person looks under the hydration category they find our body lotion, but also if they look under the body section of products they also will find the same body lotion. Is this a problem for SEO? I think it helps the customer find the product.
-
When it comes to an E-commerce SEO, if you want to get on the first page of Bing or Google, the most important things is that you will need high-quality do-follow and no-follow back links.
Read the moz help section, to learn more about why links are important part of seo.
also when it comes to e-commerce SEO, make sure that all of the product descriptions are very well written, and white hat, so we mean by that is, don't use duplicated text, instead, write the product descriptions in a white hat way.
We worked for a business, which sells log cabins, we got that business on the first page by building quality backlinks
-
.../category-green/some-product.html
.../category-brand/some-product.html
.../category-widget/some-product.html.../some-product.html clean URL should exist and the canonical tag within the top three URLs should be pointing to this clean product URL. The 3 above can be crawled and indexed, but the canonical is assisting Google in understanding which is the correct product URL. A product can rightly exist in multiple categories.
If the platform is such that a clean product URL is not possible (urghh!), then a strategy needs to be developed to choose one of the category/product URLs as the canonical.
My preference though is to have a category structure and all product links coming from those category pages are clean product URLs in the first place, with self referencing canonicals.
-
Thank you for that answer. If I understand you correctly, as long as the category is not in the URL path, then just make sure the category is optimized and the product is in the right category. You are suggesting it should not be a problem to have the same product in two categories using this method? But if the category is in the product URL path, then it would not be good to have a product in multiple categories, right?
-
The way I prefer is to have multiple optimised categories that a product rightly sits in, but the actual product URL is clean with no category in the URL. The page canonical is then self referencing.
If that is not possible and the product URL/s contains the category path, like on Shopify for example, then it is ok to have the product URL canonical set to the clean product URL without category structure. But that only works if that clean URL actually exists (in Shopify it does).
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Does product environment have impact on main website's SEO
We have two environments - product, where login is necessary and where the customers are working. We also have there our help desk, Q&A and knowledge base. Pretty sophisticated page regarding information on a specific topic. We also have our main page where we promote our products, company and events, etc. Main page is www.example.com, where product environment is login.example.com . Does this product environment have an impact on my main page's SEO?
Intermediate & Advanced SEO | | NeringaA0 -
Site Speed, is it worth it from a SEO point?
Hi, I understand a site which loads quickly is greater for the user but how does site speed affect rankings? I mean does Google log the speed pages load, the faster it loads the better the signal? So say I have a page which loads in 1.5sec would Google 'Rate' the site better if it loaded in say 0.8sec? Thanks.
Intermediate & Advanced SEO | | followuk0 -
Help with new site revamp SEO LOST!!!
I decided to go fully WP on my band agency website to help with SEO. I have lost loads of rankings even though we redirected old pages to the new urls. it means i am loosing lots of business atm so I am desperate to find out what I thought was a better SEO design than before. We target geographical and genres in search and they have turned to poop too! Would anyone advise me what I have done wrong and if I need to create some more sales pages to help? site is http://www.themorrisagency.co.uk Thank you, thank you in advance guys... Daniel Morris http://www.themorrisagency.co.uk
Intermediate & Advanced SEO | | Agentmorris0 -
Best way to remove duplicate content with categories?
I have duplicate content for all of the products I sell on my website due to categories and subcategories. Ex: http://www.shopgearinc.com/products/product/stockfeeder-af38.php http://www.shopgearinc.com/products/co-matic-power-feeders/stockfeeder-af38.php http://www.shopgearinc.com/products/co-matic-power-feeders/heavy-duty-feeders/stockfeeder-af38.php Above are 3 urls to the same title and content. I use a third party developer backend system so doing canonicalization seems difficult as I don't have full access. What is the best to get rid of this duplicate content. Can I do it through webmaster tools or should I pay the developer to do the canonicalization or a 301 redirect? Any suggestions? Thanks
Intermediate & Advanced SEO | | kysizzle60 -
Where to find a trusted, SEO strategist for real estate company web site?
I addition to running a small web development company and thus having some background to SEO/inbound marketing, I also own a real estate web site at www.nhfinehomes.com. Last year, I had the site recoded with many SEO improvements in mind. The result was a significant boost in traffic/leads and more pages being indexed. One of the challenge with real estate sites is that all my competitors have the same content (house listings) via the IDX feed so the challenge is to try to shape the pages to be a little different. My question is where do I go from here? I'm not sure where to best focus my efforts for maximum improvement. My biggest competitor has tons more links, some of which are just not realistic for a small firm like mine. Is content creation the next step to push out on a Wordpress blog with better internal linking? In Google Analytics, I see tons of keyword phrases that I have low rankings for and wonder if some optimized content could help boost those? What I would like to find is a TRUSTED, proven consultant with PROVEN real estate SEO experience that could take a look at my site, my competition and honestly tell me what it would take to improve so I can better determine how big a nut this is to crack. I am okay with doing most of the work and have my programmer who can help with some of the technical. I just don't want to take stabs in the dark and waste resources on ineffective or worst, potentially damaging results. So anyone here know where I can find such a strategist? Link
Intermediate & Advanced SEO | | LinkMoser0 -
Is the eCommerce site Shopify SEO friendly?
We ave a prospect client that wants to start doing SEO for his Shopify site, we are unsure if this will be SEO friendly. Will we have enough control to get great placement? Are we better off rebuilding the site for the client in an OpenCart?
Intermediate & Advanced SEO | | SEODinosaur0 -
SEO Link on Clients Site
Hey SEOMozzers, Quick question. In light of the possible 'over-optimisation' penalties pending from Google should we be looking to remove the SEO links to our site from our Clients websites? I appreciate that including a link to our site from an anchor text that includes 'SEO' in it may be like waving a flag to Search Engines saying we are carrying out SEO on our Clients sites. Obviously we would sooner risk a drop in our SEO keyword rankings than risk a penalty of any kind for our Clients. What is the recommended practice here?
Intermediate & Advanced SEO | | MiroAsh0 -
Best way to improve page rank
I notice many small business sites seems to have a page rank of 3,4, or 5 which don't appear to be doing a great deal of SEO on their websites. i.e these are very basic sites with a little static content that rarely changes, no blogs or particular links. Does having a high page rank still mean your will achieve better search engine positions? whats the best way to improve page rank for small business sites? thanks
Intermediate & Advanced SEO | | Bristolweb0