On-Page Optimization on a service based Site?
-
Respected members, my question is that if I Wanna run a website that provide service like olansi do, But i need to know the On -page effect like How Can I make a plan to secure my position against my Service based competitor site?
-
Securing a strong position against your service-based competitor websites requires careful planning and implementation of various on-page optimization strategies. Here are some key factors to consider:
Keyword Research: Conduct thorough keyword research to identify relevant and high-volume search terms related to your services. Use tools like Google Keyword Planner or SEMrush to discover popular keywords that your target audience is likely to use. Incorporate these keywords strategically into your website's content, meta tags, headings, and URLs.
High-Quality Content: Create informative, engaging, and unique content that provides value to your visitors. Ensure that your content is well-structured, easy to read, and relevant to the services you offer. Use your targeted keywords naturally within the content while maintaining readability. Regularly update and add fresh content to keep your website dynamic and appealing.
Page Titles and Meta Tags: Optimize your page titles and meta descriptions to accurately reflect the content on each page. Craft compelling and concise titles that incorporate relevant keywords and encourage users to click through to your website from search engine results pages (SERPs). Meta descriptions should provide a brief summary of the page's content and entice users to visit your site.
URL Structure: Create clean and descriptive URLs that incorporate relevant keywords whenever possible. Use hyphens to separate words and ensure that URLs accurately represent the page's content. Avoid lengthy and complex URLs that are difficult for users and search engines to understand.
Header Tags: Utilize header tags (H1, H2, H3, etc.) to structure your content and make it more scannable for users and search engines. Include your primary keywords in the appropriate header tags to signal the importance of those keywords to search engines.
Internal Linking: Implement a strategic internal linking structure to connect related pages within your website. Internal links help search engines understand the hierarchy and relationships between your pages, while also providing users with a seamless navigation experience. Include keyword-rich anchor text for your internal links when appropriate.
Mobile Optimization: Ensure that your website is fully optimized for mobile devices. With the increasing use of smartphones and tablets, it's crucial to provide a responsive and mobile-friendly experience to your users. Test your website on different devices and screen sizes, and optimize page load times for mobile users.
Page Speed: Optimize your website's loading speed to improve user experience and search engine rankings. Compress images, minify code, and utilize caching techniques to reduce page load times. Google's PageSpeed Insights tool can provide recommendations for improving your site's speed.
User Experience (UX): Prioritize user experience by designing an intuitive and user-friendly website. Make sure your site is easy to navigate, visually appealing, and accessible across different browsers and devices. Improve site architecture, implement clear call-to-action buttons, and provide relevant and helpful information to enhance the overall user experience.
Schema Markup: Implement schema markup (structured data) on your website to provide search engines with additional information about your business and services. Schema markup can enhance your SERP appearance by displaying rich snippets, such as star ratings, reviews, and product details, which can increase click-through rates.
-
These are some of the most important key elements of on-page SEO:
- keyword research
- URL Optimization
- Title Tag
- Meta Description
- Meta tags
- Header Tags
- Content Optimization
- Image Optimization
You can also take help of any Digital Marketing Agency to manage and market your website. If you want to learn more about On-page SEO, read the full blog here: https://www.inbound.blog/on-page-optimization/
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Unsolved On Page Grader
0 -
Make Google reindex the website after on-page optimization
Hello Moz Community, I just finished the on-page optimization for a new project and I would like to know how can I make Google to reindex the new link structure, titles and meta tags? Thank you!
On-Page Optimization | | CosminC0 -
Will pushing a visitor to a conversion page hosted on a 3rd-party domain hurt the landing page ranking
Had an interesting question from a client. The client has a page that is optimized for a specific term. The goal of the page is to push users to sign-up for a trial. The trial registration (conversion) page is hosted by a third-party. Will pushing users to the conversion page cannibalize the SEO authority of the landing page. My reflexive answer is to say no, but now am not so sure.
On-Page Optimization | | infoblue0 -
On-Site Optimization Issue!
Hello, I have some confusion about how to structure my site to better in on-site optimization. I am using WordPress. Therefore, there are many things that I need to consider as following: Static Page for homepage OR Latest posts? Archive, Category, Author, Attachment and Tag pages - To put meta robots (no index, follow) or not to prevent duplication? If I use Static Page for homepage, do I need to add meta robots (no index, follow) to POINT 2 above or not? If I use Latest Posts for homepage, do I need to add meta robots (no index, follow) to POINT 2 above or not? To have breadcrumb or not? To have recent posts, comment, tag clouds or popular posts/comments widget or not? To have social sharing icons and related posts in single post or not? If you don't mind adding more tips that I don't know it would be very great! Thanks!
On-Page Optimization | | dinabrokoth0 -
Deleted pages still registering as 404 pages.
I have a an all html site that I can only work on through the ftp. The previous marketing company ran a script that built thousands of location landing pages, but all they did was change the tags and headers and the keywords in the pages, other than that they are all duplicate pages. I removed them, but Google is reading them as 404 pages. How do I tell Google those pages don't exist? or do I just need to let the bots crawl it a few times and it will see that eventually?
On-Page Optimization | | SwanJob0 -
Pages that show in Open Site Explorer that show as 404's in search
When I use Site Explorer to find our Top Pages there are a whole series of pages like this: http://www.nile-cruises-4u.co.uk/mybestbets/mybestbets-culture.html which I think were created when we had a Bulletin Board on the site. Although they are showing in the Top Pages results when you visit the page you get the following error message: HTTP Error 404.0 - Not Found The resource you are looking for has been removed, had its name changed, or is temporarily unavailable. What implications result from these pages still showing in results and what action should we take without messing up our search rankings? Any advice would be gratefully received.
On-Page Optimization | | NileCruises0 -
Over Optimization Penalty
Hi Guys, I was listening to the over optimization penalty Matt Cutts was talking about at SXSW over at Search Engine Land. http://searchengineland.com/too-much-seo-google%E2%80%99s-working-on-an-%E2%80%9Cover-optimization%E2%80%9D-penalty-for-that-115627# Looking at my on-page reports through SEOMOZ I have A report cards for each page, will we be OK or do we need to take a look? Thanks, Scott
On-Page Optimization | | ScottBaxterWW1 -
Optimization for pages with lists of data
I am looking for some ideas on what best practices are for pages that contain lists similar to this page: http://www.backcountrysecrets.com/outdoor-sport/15/places-to-swim-and-swimming-holes.aspx Is it better to break up the list into seperate pages of 25 listings or keep everything on the same page?
On-Page Optimization | | kadesmith0