How to analyze a drop in featured snippets?
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Our company site is, in general, performing great in organic search, but we've lost about 10 featured snippets throughout the last 5-6 months, and I'd like to know how to best approach analyzing this.
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@vibelingo check if there has been any changes in ranks. Some featured snippets are shown only for top 3 results, or only the top result.
Also, the FS availability depends on the market. The US has sometimes has more FS's than, let's say France or New Zealand.So, to investigate,
- take a look at the average rank of respective queries per country.
- check the trigger parameters of each FS you have lost, and see which criteria have changed.
Feel free to post some more details, which featured snippets you are referring to, so that I can help with further investigation.
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@vibelingo you can use SEMrush or Ahrefs to see lost FS.
I would have to see your site to tell you why it happening.
Hope this helps,
Tom
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