Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Unsolved GMB Local SEO question
-
I am trying to diagnose how one particular competitor is smoking us in local rankings. I came across a text field “Service Details' within Google My Business Services.
This allows me to put in a brief description of each service we offer. My thought is that this could be a good place for keywords. That said, the descriptions are not public facing (or to the best of my knowledge) so I am reluctant to do all the work for nothing.
I am wondering if anyone has filled these out and if there were any noticeable results.
Any insight is appreciated
-
You should fill out the service description with information that would provide value to your customers (not just local SEO keywords stuffed in there).
However, as someone has already pointed out this may not give you a big leg up.
Could you share your business name & website and your competitor's business name & website?
If you'd like to triage it yourself, you can break down what your competitor is doing for various local SEO categories (GMB Optimization, Reviews, Posting of Updates, Photos, and Social Media).
-
-
Hi, so, yes, to improve your company's local SEO, you will need to fully fill out the Google My Business page.
-
Good morning! And very good question. Definitely do add a list of your relevant services (not just a list of keywords) to the services section of your Google Business Profile. However, doing so is unlikely to impact your rank much, or that of your competitor. To find out why your competitor is smoking you, I would recommend you do a full competitive audit. Let me give you a link here with instructions of how you can do so:
https://moz.com/local-seo-guide/assessing-demand-analyzing-marketsGo to the section of this page near the bottom, entitled: Finally, assess the strengths of the top competitors in each market
Follow the instructions in that section, using the free spreadsheet it contains, for comparing your business to a competitor. This should help you identify factors which are likely to be giving them higher visibility. Hope this helps!
-
Moving this over to our Local SEO category!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Shopify SEO - Double Filter Pages
Hi Experts, Single filter page: /collections/dining-chairs/black
Technical SEO | | williamhuynh
-- currently, canonical the same: /collections/dining-chairs/black
-- currently, index, follow Double filter page: /collections/dining-chairs/black+fabric
-- currently, canonical the same: /collections/dining-chairs/black+fabric
-- currently, noindex, follow My question is about double filter page above:
if noindexing is the better option OR should I change the canonical to /collections/dining-chairs/black Thank you0 -
Solved how to do seo audit
hello . i am a user that runs parsp website . i really need to know how to run a site audit to keep my job clean and my site works well ! i need help and i am a newbie in this job . thanks moz !
Moz Tools | | valigholami13863 -
Unsolved What are the best SEO plugins for WordPress?
Before embarking on a programming language learning journey, the first thing to think of is your motivation.
Local Website Optimization | | Kate_balls0 -
block primary . xxx domain with disavow tool
Hi friends I discovered spam url attack on top sites with good google positions for specific keyword. Can I block primary domain like .xxx with disavow tool? There is hundreds of different domains but primary domain is always the same. for example like this domain:xxx? Thanks
Intermediate & Advanced SEO | | netcomsia0 -
How .ae and .com domain in SEO performance for UAE region?
I have a domain for my UAE based project called https://mydubaiseo.com/ and however, one of my colleagues suggested going with .ae option.
Technical SEO | | 0eup.ombitao
Whether if we change the domain like as suggested get earlier results than .com domain or what?\Which domain .com or .ae ranks faster in UAE location if the SEO strategies followed in the same way?0 -
International Versus Local Backlinks?
I'm running a dentist's website and I've been wondering if there is any additional benefit to achieving local backlinks from other medical sites versus larger international ones? For example, if I had a blog article that I wanted another site to link to, would you choose the local medical website within the same city or the international one that has more viewers?
Local SEO | | Undergrnd0 -
Most useful things to do without developer resources on SEO
Hi fellow Moz users! I am managing SEO at our company. Perhaps some of you out there also have the problem of wanting to make SEO changes on your website but lack the developer resources to make significant changes? What are some of the things I can do in my power (can't do any backend work) to make SEO better? Currently, I have: Social media (including Moz local tips of business listings) Blog site Refining pictures Google analytics to see where we can improve Internal and external links Please feel free to expand on the above but ideally it will be new things that I could get on with! Many thanks,
Local SEO | | Eric_S
Eric3 -
I am ranking for local broad terms, but I am not ranking when geo-modifier is included.
I have noticed that my rankings for broad terms have dramatically improved in the area I service. But, when I put the broad term in my search query with a geo-modifier I notice I am still not ranking even though my domain authority and page authority is higher than the competitor who is ranking. Why might this be? I am not penalized, or have a manual action. I am also featured in more hyperlocal niche directories.
Local SEO | | Ideas-Money-Art0