Unsolved GMB Local SEO question
-
I am trying to diagnose how one particular competitor is smoking us in local rankings. I came across a text field “Service Details' within Google My Business Services.
This allows me to put in a brief description of each service we offer. My thought is that this could be a good place for keywords. That said, the descriptions are not public facing (or to the best of my knowledge) so I am reluctant to do all the work for nothing.
I am wondering if anyone has filled these out and if there were any noticeable results.
Any insight is appreciated
-
You should fill out the service description with information that would provide value to your customers (not just local SEO keywords stuffed in there).
However, as someone has already pointed out this may not give you a big leg up.
Could you share your business name & website and your competitor's business name & website?
If you'd like to triage it yourself, you can break down what your competitor is doing for various local SEO categories (GMB Optimization, Reviews, Posting of Updates, Photos, and Social Media).
-
-
Hi, so, yes, to improve your company's local SEO, you will need to fully fill out the Google My Business page.
-
Good morning! And very good question. Definitely do add a list of your relevant services (not just a list of keywords) to the services section of your Google Business Profile. However, doing so is unlikely to impact your rank much, or that of your competitor. To find out why your competitor is smoking you, I would recommend you do a full competitive audit. Let me give you a link here with instructions of how you can do so:
https://moz.com/local-seo-guide/assessing-demand-analyzing-marketsGo to the section of this page near the bottom, entitled: Finally, assess the strengths of the top competitors in each market
Follow the instructions in that section, using the free spreadsheet it contains, for comparing your business to a competitor. This should help you identify factors which are likely to be giving them higher visibility. Hope this helps!
-
Moving this over to our Local SEO category!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Unsolved Blog archive pages in Craw Error Report
Hi there, I'm new to MOZ Pro and have a question. My scan shows Archive pages as having crawl issues, but this is because Yoast is set up to block robots on these pages. Should I be allowing search engines to crawl these pages, or am I fine to leave them as I have it set up already? Any advice is greatly appreciated.
Moz Pro | | mhenshall
Marc0 -
Unsolved Moz is showing a canonical error that dont belong.
Hi guys, and thanks for this excellent source of information. i have an issue with the moz system because is telling to me that i dont have canonical instructions but i have canonical instructions on all my pages, so... im confused because maybe im not understanding what the system want to show to me. if you can help me i will be very gratefull. here you can see a page that have the canonical instruction. https://drive.google.com/file/d/14U_-Sgu_NQaB7kMBH3AguHQMHyHX9L8X/view?usp=sharing and here you can see what is reporting to me the MOZ system. https://drive.google.com/file/d/1pqgSC-V9WOyBPvQEr06pbqpLf_w7-q8J/view?usp=sharing this is happening on 19 pages, and all the 19 pages have the canonical instruction.
On-Page Optimization | | b-lab
thanks in advance guys.0 -
Shopify SEO - Double Filter Pages
Hi Experts, Single filter page: /collections/dining-chairs/black
Technical SEO | | williamhuynh
-- currently, canonical the same: /collections/dining-chairs/black
-- currently, index, follow Double filter page: /collections/dining-chairs/black+fabric
-- currently, canonical the same: /collections/dining-chairs/black+fabric
-- currently, noindex, follow My question is about double filter page above:
if noindexing is the better option OR should I change the canonical to /collections/dining-chairs/black Thank you0 -
Searchability Strategy
We recently had a technical SEO audit carried out and it highlighted how many clicks it took to get to many of our pages (more than 4)). Does anyone have advice on how to create a structure for our pages to avoid this or recommend any articles I can read?
Technical SEO | | Caroline_Ardmoor0 -
How .ae and .com domain in SEO performance for UAE region?
I have a domain for my UAE based project called https://mydubaiseo.com/ and however, one of my colleagues suggested going with .ae option.
Technical SEO | | 0eup.ombitao
Whether if we change the domain like as suggested get earlier results than .com domain or what?\Which domain .com or .ae ranks faster in UAE location if the SEO strategies followed in the same way?0 -
How to go about SEO when the content on all the pages is in a regional language (with its own script which is non-roman) but majority of searches are in the same language but roman script?
For example, the entire content is in an Indian language called Gujarati and the script is also Gujarati. However, when I did a keyword research, I found that majority of the searches are in Gujarati langugage by roman script e.g. "gujarati sahitya" meaning Gujarati literature. Any ideas would be appreciated.
Local SEO | | Tumul0 -
Internation SEO question
I have a domain in the UK with ccTLD ending in ac.uk our website is www,metfilmschool.ac.uk and it ranks really well in the UK, we also own metfilmschools.com and we want to improve our SEO in the USA? Should I use the ccTDL domain and create a subdomain or should I use the .com domain? Also. because both sites are in English what are the best practices not to duplicate content and avoid being penalized by Google? Thanks Cassio
Local SEO | | cptrevisani0 -
2 Word EMD's - Good of bad for SEO
Hello Again Moz Folks, I have a domain: www.edmontonweb.ca
Local SEO | | Web3Marketing87
It is currently on page 2 and I'm trying to figure out ways to improve its ranking. Because it is an EMD, I considered forwarding it to www.launchwebdesign.ca Considering there is existing Domain Authority on edmontonweb.ca, is this a good move?
Would forwarding the domain transfer DA to launchwebdesign.ca? Thanks, Anton0